contemporary strategy analysis (8th ed.) robert m. grant 9781119941897

CONTEMPORARY STRATEGY ANALYSIS (8TH ED.)

 (En papel)

ROBERT M. GRANT

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  • Nº de páginas: 842
  • Encuadernación: Tapa blanda
  • Editoral: JOHN WILEY & SONS INC
  • Lengua: INGLÉS
  • ISBN: 9781119941897
Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil, and the increased emphasis on ethics and sustainability. Coverage is also provided on strategy in not-for-profit organizations. Contemporary Strategy Analysis, Text and Cases 8th Edition combines the text with an updated collection of 20 case studies. It is suitable for both MBA and advanced undergraduate students. The new edition of Contemporary Strategy Analysis, Text and Cases 8th Edition is accompanied by a fully interactive e-Book, which can be accessed using a code packaged with the book. This interactive e-Book contains additional learning materials including case and author video clips, quizzes and glossary flashcards. Please note that the inclusion of the accompanying interactive e-book with the print book requires the addition of VAT, and the final price, inclusive of VAT, will be shown at checkout. Additional teaching resources are also available for instructors, including an instructor's manual, case teaching notes, test bank, teaching slides, case video clips and extra cases.

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