Libros de Historia de la economía, página 14 de 40

Thinking beyond pandemic capitalism

Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates

Las diez figuras más sobresalientes del pensamiento económico de los últimos dos siglos son la línea argumental de esta obra. Se agrupan en tres corrientes o escuelas: la clásica, la marginalista y neoclasica y la keynesiana.Los cinco primeros capitulos tratan de la economia clasica, que parte de Adam Smith, cuya Riqueza de las naciones, de 1776, marca el inicio convencional de la ciencia economica. Despues se continua con las principales figuras de la economia clasica que le sucedieron: David Ricardo, Thomas Robert Malthus y John Stuart Mill. El capitulo 5 se dedica a Karl Marx, que asume la tradicion clasica y sienta las bases de una nueva escuela de vasta influencia en el plano politico e intelectual.n torno al año 1870 se produce la llamada revolucion marginal, que comporto un golpe de timon en la ciencia economica dejando atras la etapa clasica e incorporando nuevos aspectos de la asignacion y del equilibrio con la utilizacion de tecnicas matematicas que los clasicos no habian empleado. Los capitulos 6, 7 y 8 se ocupan de los tres protagonistas de esa revolucion: William Stanley Jevons, Carl Menger y Leon Walras.En 1890 se publica un texto crucial: Principios de economia, de Alfred Marshall, autor tratado en el capitulo 9. Con el se inaugura una nueva ortodoxia: la economia neoclasica.Finalmente, en el capitulo 10 concluye la obra con el economista mas influyente del siglo XX: John Maynard Keynes, quien desafio las doctrinas anteriores y planteo problemas de teoria y politica economica que atrajeron una gran atencion y dieron lugar a vivos debates en las ultimas decadas.

What makes the modern world work The answer to this deceptively simple question lies in four grand transitions of civilization in populations agriculture energy and economics which have transformed the way we live Now a fifth transition is underway the environmental changes that will determine the success or eventual failure of the preceding transitions that have made the world we inhabit today

It is going to change the way in which we understand many modern debates about economics politics and society Ha Joon Chang author of 23 Things They Don t Tell You About CapitalismOver the past fifty years the way we value what is good and right has changed dramatically Behaviour that to our grandparents generation might have seemed stupid harmful or simply wicked now seems rational natural woven into the very logic of things And asserts Jonathan Aldred in this revelatory new book it s economics that s to blame Licence to be Bad tells the story of how a group of economics theorists changed our world and how a handful of key ideas from free riding to Nudge seeped into our decision making and indeed almost all aspects of our lives Aldred reveals the extraordinary hold of economics on our morals and values Economics has corrupted us But if this hidden transformation is so recent it can be reversed Licence to be Bad shows us where to begin

This book demonstrates the concept of CSR and how it is included as an element of valuebased marketing Using research from the Polish market the author explores the concept of valuebased marketing how organisations are implementing CSR and analyses the effect on consumer behaviour

Behavioral Finance What Everyone Needs to Know provides an overview of common shortcuts and mistakes people make in managing their finances

John Maynard Keynes is perhaps the foremost economic thinker of the 20th century He ranks with Adam Smith and Karl Marx and his impact on how economics was practiced from the Great Depression to t

A tale of cloak and dagger intrigue intense rivalries and political machinations you d expect in a spy thriller Engineering & TechnologyGross Domestic Product is failing For decades it has rewarded environmental destruction and obscured inequality Its formula can be and has been gamed to the detriment of developing countries In this powerfully argued book now updated with a new chapter science writer Ehsan Masood shows how GDP fell from the path envisaged by its architects and how its long term misapplication has kept large parts of the world in poverty while helping accelerate global warming and biodiversity loss As the world rebuilds after the coronavirus pandemic and the accompanying global recession our need for a more sustainable and inclusive measure of economic growth has never been greater Change must come if we are to break the cycle With clarity and passion Masood shows how we can update GDP for a better future previously published as The Great Invention in North America

Economics and the Left presents interviews with 24 leading progressive economists whose life work has been dedicated to both interpreting the world and changing it for the better They all deploy the technical tools of their trade the dismal science in various ways Much more importantly they are all people dedicated to the principles of egalitarianism democracy and ecological sanity The result is a combustible brew of ideas commitments and reflections on major historical events including the COVID 19 pandemic and resulting global economic recession Interviewed are Michael Ash Nelson Henrique Barbosa Filho James K Boyce Ha Joon Chang Jane D Arista Diane Elson Gerald Epstein Nancy Folbre James K Galbraith Teresa Ghilarducci Jayati Ghosh Ilene Grabel Costas Lapavitsas Zhongjin Li William Milberg Leonce Ndikumana Ozlem Onaran Robert Pollin Malcolm Sawyer Juliet Schor Anwar Shaikh William Spriggs Fiona Tregenna Thomas Weisskopf

An introduction to the lives and works of the most influential economists of modern times

Inflación. El despertar del quinto jinete es un libro que se esfuerza por clarificar meticulosamente el fenómeno de la inflación y su impacto en la vida de los individuos a lo largo de la historia. A traves de un enfoque que entrelaza analisis economicos con narrativas historicas, hemos cread...

Un valioso análisis del primer grupo empresarial organizado que aparece en la historia: el de la sociedad inglesa victoriana, que con su empuje empresarial sostuvo la actividad económica en Inglaterra desde mediados del XIX hasta la I Guerra Mundial.

Este libro resume de forma clara y concisa el pensamiento que subyace en la literatura económica, en aquella que contenía propuestas y recomendaciones y que se escribió en Europa desde mediados del siglo XVI hasta mediados del siglo XVIII. Se ofrece una vision historiografica del termino mercantilisimo y un analisis de las distintas manifestaciones nacionales del fenomeno.

El análisis «clásico» del crecimiento económico ha privilegiado una perspectiva europeísta muy concreta: la de la Revolución Industrial. Sin embargo, el estancamiento económico que aparentemente ha p

This easy to understand and fully illustrated handbook teaches essential economic concepts so you can confidently apply economic reasoning in daily situations and discussions Economics may seem inaccessible and complicated but in reality we live in an economy all the time and use economic principles every day Economic insight and knowledge can easily and quickly solve a curiosity or problem avoid a minor catastrophe or even help provide support for your own economic hunch or theory With Everyday Economics Made Easy economics comes down from the ivory tower and into the real world You ll review the most important basic economic concepts history debates areas and ways of thinking about economic issues all while helping you apply these ideas in your everyday life This book will introduce you to The tools and theoretical approaches economists use The rich history of economic thought and its continued relevance today The contributions of notable economists The areas of microeconomic and macroeconomic analysis Complete with colorful graphics intriguing sidebars and easy to follow examples Everyday Economics Made Easy is a calm and patient tutor to help you appreciate the how and why of economic thinking and analysis its importance and its application to c