📗 Libro en inglés MARKETING MANAGEMENT, GLOBAL EDITION

Start thinking like a marketer with the gold standard text for today s Marketing Management Marketing Management 16th edition by Kotler Keller and Chernev is the latest version of this landmark text offering an extensive analysis of the latest theories and practices in the marketing environment Ideal for undergraduates and graduates who want to follow a career in the field the book introduces you to the Marketing Manager s way of thinking focusing on the role issues and decisions that Managers face in alignment with company needs and objectives The text s reader friendly content provides balanced coverage and a clear structure that will guide you through the necessary steps to build execute and manage successful marketing campaigns and compelling brands The latest edition uses a multidisciplinary approach providing in depth knowledge and broader understanding of the essential marketing principles and core concepts It will challenge your critical thinking and analytical skills with universal practical applications covering a wider spectrum of products services and marketing strategies A range of examples includes Wegmans Starbucks and Uniqlo bringing first hand experience regarding how a successful marketing strategy works in large scale organi