📗 Libro en inglés SALES FORCE MANAGEMENT: LEADERSHIP, INNOVATION, TECHNOLOGY (12TH REVISED EDITION)

In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice. Pedagogical features include: - Engaging breakout questions designed to spark lively discussion. - Leadership challenge assignments and mini-cases to help students understand and apply the principles they have learned in the classroom. - Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers. - New Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales. - Role Plays that enable students to learn by doing. - A selection of comprehensive sales management cases on the companion website. The companion website includes an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.