📗 Libro en inglés UNDERSTANDING CROSS-CULTURAL MANAGEMENT

Understanding Cross-Cultural Management offers a selective but broad view of classic and
contemporary thinking on cultural management and encourages you to apply theories and ideas to
practice - and to relate them to your own experience - through various examples and cases from the
business world as well as through a range of practical activities.

Features

• Cross-cultural concepts, which explain key ideas from leading theorists, thinkers and
practitioners.

• Case studies (many of them based on articles from the Financial Times), dilemmas and points
for reflection, which enable you to judge internally and interact externally.

• Spotlights in every chapter, which briefly illustrate the concepts being described.

• Mini-cases with questions and points for discussion, which encourage consistent application of
theory to practice.

• Activities at the end of each chapter, as well as at the end of each of the book’s three parts, which provide a broader and more integrated perspective on the material in each section. These encourage you to develop both your cross-cultural management skills and a critical view of research done in this area.