CARL A. NELSON

Esta nueva edición amplía y actualiza el material básico e incluye nueva información como la forma de hacer ventas al por menor en línea y de qué se trata el insourcing y el outsourcing, cómo hacer negocios en américa y europa, cómo hacer negocios en china e india y cada aspecto de la exportación y la importación.

thoroughly updated new edition of the premier guide to international trade now features a special section on the e-commerce revolution. Dr. Carl Nelson¿s acclaimed resource for beginners venturing into the import/export business is more timely and action-oriented than ever in this fully revised Third Edition. Showcasing an indispensable new chapter on the ins and outs of e-commerce and how to take advantage of all of cyberspace¿s exciting possibilities, Import/Export also features a range of new material and guidance. Nelson¿s practical, easy-to-follow approach covers all the basics, including choosing a product, making contacts, and cutting through government red tape. Carl E. Nelson (Chula Vista, CA) is the author of Global Success: International Business Tactics for the 1990s and Managing Globally: A Complete Guide to Competing Worldwide.