Christian Leborg

Life in the image world has made us all voracious if not always deliberate consumers of visual messages Easy access to computer graphic tools has turned many of us into either amateur or professional image producers But without a basic understanding of visual language a productive dialogue between producers and consumers of visual communication is impossible Visual Grammar can help you speak and write about visual objects and their creative potential and betterunderstand the graphics that bombard you 24 7 It is both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design Dealing with every imaginable visual conceptfrom abstractions such as dimension format and volume to concrete objects such as form size color and saturation to activities such as repetition mirroring movement and displacement to relations such as symmetry balance diffusion direction and variationthis book is an indispensable reference for beginners and seasoned visual thinkers alike Whether you simply want to familiarize yourself with visual concepts or whether you re an experienced designer looking for new ways to convey your ideas to a client Visual Grammar is the clearand concise manual that you ve been looking for

En la vida contemporánea todos somos voraces consumidores y emisores de mensajes visuales. Diariamente nos enfrentamos a una gran cantidad de información gráfica, aunque sin un conocimiento básico de los elementos del lenguaje visual es imposible alcanzar un autentico dialogo que resulte critico y productivo. Este libro es un pequeño tratado de gramatica visual que define de forma sencilla y totalmente grafica los elementos basicos del lenguaje visual y sus procesos y relaciones. A medio camino entre tratado gramatical y diccionario visual, funciona como una practiquisima herramienta y guia de consulta para descodificar y producir mensajes visuales. El punto de partida idoneo para iniciarse en la alfabetizacion grafica.