DAVID E. CARTER

Recopilación de los mejore logos y marcas registrados usados actualmente. Big Book of Logos 5 es el quinto libro de la colección de David E. Carter's y el má

Although email has overtaken written communication in business, letterhead design is just as vital as ever. Since business letters are mailed less frequently, each one sent has the opportunity to have a greater impact on the reader that it would have in the pre-internet era. Today's designers are challenged to create a letterhead (and letterhead set) that will accomplish the following: make a positive first impression for the business be an appropriate design for the firm's personality and corporate culture and leave a lasting impression in the mind of the recipient. In addition, the letterhead set will usually contain an envelope-one which ideally says open me first. THE BIG BOOK OF LETTERHEADS includes nearly 400 letterhead sets, all selected for their ability to inspire the reader and provide countless brainstorming ideas.

This invaluable annual once again presents the very best work of the nation's leading design firms. These groundbreaking designs are organized into seven categories: logos, complete identity programs, corporate identity manuals, letterhead designs, package designs, signage and environmental graphics, and corporate brochures. Over the years, many trendsetting styles have first appeared in this series. An essential resource, this reference should be close at hand on every corporate identity designer's bookshelf.

This is the 18th annual publication of the American Corporate Identity series. Each year, the nation's leading design firms submit their best new work for possible inclusion in the publication. The very best work from submissions is chosen to appear in the book. Seven categories are included in the book: logos, complete identity programs, corporate identity manuals, letterhead designs, package design, signage & environmental graphics, and corporate brochures. Several hundred different design firms have work included in American Corporate Identity 2003. The creative firms range from the well known to the small and upcoming. Many new design styles have first appeared in American Corporate Identity. This is the one source that every corporate identity designer must have in order to be up to date on the field.