DAVID E. CARTER

Although email has overtaken written communication in business, letterhead design is just as vital as ever. Since business letters are mailed less frequently, each one sent has the opportunity to have a greater impact on the reader that it would have in the pre-internet era. Today's designers are challenged to create a letterhead (and letterhead set) that will accomplish the following: make a positive first impression for the business be an appropriate design for the firm's personality and corporate culture and leave a lasting impression in the mind of the recipient. In addition, the letterhead set will usually contain an envelope-one which ideally says open me first. THE BIG BOOK OF LETTERHEADS includes nearly 400 letterhead sets, all selected for their ability to inspire the reader and provide countless brainstorming ideas.

Recopilación de los mejore logos y marcas registrados usados actualmente. Big Book of Logos 5 es el quinto libro de la colección de David E. Carter’s y el más extenso publicado hasta el momento.

This fourth book in David E. Carter's perennially best-selling Big Book of Logos series is the largest yet! Now expanded to 400 pages of content, The Big Book of Logos 4 shows what's new and good in the world of logo design, providing endless inspiration for graphic designers in the critical 'idea-generating' stage. Many of the designs featured are show in use--as appearing in uniforms, signage, packaging, and other applications--as well as in stand-alone imagery.

David E. CarterFollowing in the footsteps of the all-time best-selling The Big Book of Logos, this deluxe, full-color volume is packed with 2,500 superior new logo designs, culled from recent work submitted by top graphic designers from more than 500 firms across the United States. It is a treasure trove of inspiring ideas and an invaluable reference for anyone concerned with logo design for corporations, retail establishments, restaurants, entertainment venues, and organizations of all kinds.