DOUGLAS GRAY

Las necesidades de marketing de una empresa pequeña son únicas y difieren considerablemente del marketing de una sociedad colectiva. El marketing es tanto un arte como una ciencia. Este libro fue ideado como una guía práctica que asesore paso a paso

The field of artificial intelligence data science and analytics is crippling itself Exaggerated promises of unrealistic technologies simplifications of complex projects and marketing hype are leading to an erosion of trust in one of our most critical approaches to making decisions data driven This book aims to fix this by countering the AI hype with a dose of realism Written by two experts in the field the authors firmly believe in the power of mathematics computing and analytics but if false expectations are set and practitioners and leaders don t fully understand everything that really goes into data science projects then a stunning 80 or more of analytics projects will continue to fail costing enterprises and society hundreds of billions of dollars and leading to non experts abandoning one of the most important data driven decision making capabilities altogether For the first time business leaders practitioners students and interested laypeople will learn what really makes a data science project successful By illustrating with many personal stories the authors reveal the harsh realities of implementing AI and analytics