GREGORY G. DESS

EN ESTE LIBRO SE HIZO UN ESFUERZO PARA USAR UN ESTILO DE REDACCIÓN AMENO Y LIBRE DE JERGA INNECESARIA, POR CUBRIR TODAS LAS BASES TRADICIONALES E INTEGRAR ALGUNOS TEMAS CENTRALES ( COMO GLOBALIZACIÓN, TECNOLOGÍA, ÉTICA Y ESPÍRITU EMPRENDEDOR ), QUE SON VITALES PARA ENTENDER LA ADMINISTRACIÓN ESTRATÉGICA EN LA ECONOMÍA GLOBAL CONTEMPORÁNEA

Poder preparar a los próximos directores de la nueva economía sigunifca apurar las útlimas cuestiones y aceptar los conceptos convencionales. Por eso, Dirección estratégica responde a la tradicional secuencia de analisis, formulacion e implementacion de la estrategia empresarial.

Strategic Management: Text and Cases, 2nd Edition, by Dess/Lumpkin/Eisner is both readable and rigorous ¿ written for today¿s student. A rocket-ship in its first edition, the revision continues to provide solid treatment of traditional topics in strategic management, as well as contemporary topics like entrepreneurship, knowledge management, e-commerce, and internet strategies. The prestigious author team understands the importance of thorough, modern concepts illustrated by rich, relevant and teachable cases. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.