LIZ FARRELLY

Toda tarjeta comercial transmite información en dos niveles distintos. No sólo facilita unos datos de contacto neutros y asépticos, sino que su diseño y contenido invitan a que el receptor saque conclusiones sobre la personalidad de quien se la entrega. Este soporte, en apariencia simple y limitado, ofrece un vasto mundo de posibilidades y soluciones. Permite obtener resultados extremadamente creativos utilizando los medios más sencillos, y también experimentar con materiales, técnicas y formatos poco habituales, sin dejar por ello de cumplir su función informativa. Siguiendo la estela de Tarjetas comerciales 1. El arte de saludar y Tarjetas comerciales 2. Nuevas formas de saludar, este libro recopila una amplia selección de ejemplos con el objetivo de que sirvan de inspiración tanto a los diseñadores como a los clientes.

Michael Dorrian, Liz FarrellyScanning the world for the best new graphic design talent, Michael Dorrian and Liz Farrelly have collated the work of 100 new designers, from S o Paulo to Tokyo, Melbourne to Los Angeles, into a book that will both inspire and impress. The book focuses on practitioners still in the first decade of their career—either working alone or teamed up into small companies, showcasing projects, aesthetics, and methodologies that push boundaries and redefine working practices. As well as pinpointing the best new talent worldwide, this visually stunning survey provides a showcase of cutting-edge imagery for a student and professional audience. Thanks to affordable technology and up-for-it, media-savvy clients, a huge number of designers set themselves up in their own studios, straight from college. The kind of work that results is often fast, furious, rule-breaking, and inspirational. These designers are also characterized by their love of their locale, along with nomadic tendencies and a "small is beautiful" attitude. Full biographies and contact details are provided for each designer/studio.