PAUL ADAMS

El libro definitivo para entender la forma en que se conectan las personas y se difunden las ideas y la información en el nuevo entorno de las redes sociales. Dando a conocer a los lectores cómo reconstruir sus negocios alrededor del comportamiento social y crear productos de los que las personas hablen a sus amigos.Esta obra recoge un conocimiento esencial para la definicion por parte de una empresa de una estrategia de marketing que realmente funcione en el mundo actual.El mundo a nuestro alrededor esta cambiando a gran velocidad y por primera vez, podemos medir de forma precisa la interaccion social y transformar la manera en la que concebimos el marketing y la publicidad. Podemos empezar a medir como la gente realmente influye en otras personas, algo que tambien cambiara la forma en la que hacemos negocios.Si queremos tener exito en esta nueva situacion en la que la informacion crece de forma exponencial y en la que la web se construye en torno a las personas, necesitamos comprender el comportamiento social. Hemos de entender como las personas se conectan, como interactuan y como se dejan influir por otra gente a lo largo de sus vidas. Tambien necesitamos conocer como toman decisiones y de que forma las diferentes partes de su cerebro y sus inclinaciones dirigen su comportamiento.Este libro es su introduccion al conocimiento de los patrones que seesconden detras de nuestro comportamiento social, ofreciendo al lector una explicacion de los fundamentos del comportamiento social y de la forma en que influye en el futuro de los negocios.

The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands of years we've been social animals. The web, which is only 20 years old, is simply catching up with offline life. From travel to news to commerce, smart businesses are reorienting their efforts around people-around the social behavior of their customers and potential customers. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people are connected, how their social network influence them, how the people closest to them influence them the most, and how it's more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals. This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about.

Murder and ghosts go hand-in-hand and vengeful spectres seeking justice or haunting the scene of the crime or their killers have adorned the pages of literature since before Shakespeare. This chilling collection of true-crime tales dating from the mid-eighteenth century to the present day all feature some element of the paranormal. Gathered from across the UK, cases include the discovery of a body by a spiritualist medium, a murder solved by a dream of the mother of the victim, and evidence at a Scottish murder trial provided by the ghost of the victim herself. Featuring visions, psychometry, ghosts, haunted prisons, possessions, and spiritualist detectives, this book is a fascinating look at criminology and ghost hunting. Paranormal historian Paul Adams has opened the case files of both the criminologist and the ghost hunter to compile a unique collection of crime from British history. No true-crime bookshelf is complete without Ghosts & Gallows.

From unexplained sightings to the search for evidence of ghosts, this book contains a chilling range of spooky tales from Old and New Stevenage and the surrounding area. Compiled by paranormal historian Paul Adams, this collection features the restless phantom of Henry Trigg, whose coffin still hangs from the roof of a local bank; a spectral monk seen wandering the corridors of North Hertfordshire College; the mysterious apparition of Ladys Wood; and the extraordinary case of the Stevenage Poltergeist. Richly illustrated and drawing on historical and contemporary sources, Haunted Stevenage is guaranteed to make your blood run cold.

St Albans is a city steeped in history, a place of former martyrs, Roman legions, battles, bloodshed and ghosts. Here the paranormal history of this remarkable area is brought vividly to life in the first dedicated guide to its unique haunted heritage that presents true encounters with the world of the strange and the unseen. Paranormal historian Paul Adams opens case files both ancient and modern to compile a chilling collection of supernatural experiences the much haunted St Albans Cathedral where phantom monks have been seen in daylight and the fighting ghosts of Battlefield House and the legless apparition of a long-dead butler are just some of the unnerving experiences that await the reader.

Compiled by paranormal historian Paul Adams, this spine-chilling book features intriguing, obscure, and strange trivia about all things that go bump in the night. Here you will find haunted houses and castles, parks and woods, highways and byways, phantom animals, royal ghosts, angry poltergeists and haunted objects. Also included are spooky seances and time slip ghosts, as well as some of the famous ghost-hunters themselves, including Harry Price, Elliott ODonnell and R. Thurston Hopkins.Anyone curious enough to pick up this book will be terrified and enthralled and never short of some frivolous fact to enhance a conversation or quiz!

The British Isles has a remarkable association with vampires chilling supernatural creatures of the night. From the nineteenth-century writings of John Polidori, James Rymer, Sheridan Le Fanu and Bram Stoker, to the modern literary horrors of Clive Barker, Ramsey Campbell, Brian Lumley and Kim Newman, the vampire casts a strange and compelling shadow that spreads from the realms of fantasy into the world of the living. Here you will find vampire murderers and vampire hunters together with the real-life mysteries of Croglin Grange, Alnwick Castle, the Vampire of the Villas, the Yorkshire Vampire and the enduring phenomenon of Londons famous Highgate Vampire. In this thought-provoking book, illustrated with never before seen photographs and drawing on extensive original research, writer and paranormal historian Paul Adams explores the fascinating history of British vampirism in both fact and fiction. With extensive chapters on the post-war revival of Gothic cinema horror and the influence of cult studio Hammer Films on the vampire in British television and music, here is a modern guide where every page is truly written in blood

The most terrifying British ghosts are brought together in this, a unique and original compilation of spine-chilling true encounters both ancient and modern. Not for the faint of heart, this book contains over thirty compelling experiences that reveal a dark and disturbing reality to the realm of the paranormal deadly curses and murderous ghosts, violent poltergeists, haunted relics and spirit possession all unsettling insights into a frightening supernatural world. From the mysterious happenings at Hinton Ampner to the eerie Black Monk of Pontefract, the celebrated Enfield Poltergeist and the sinister power of the Hexham Heads, paranormal historian Paul Adams and writer and photographer Eddie Brazil have opened case files spanning over 250 years, from the eighteenth century to the present day, in order to carry out a detailed and chilling examination of the extreme hauntings of Britain.