RON WHITE

Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This book provides an introduction to these three areas, a section being devoted to each. 'People and organisations' covers staff selection and development, managing curriculum development and innovation, and organising resources and information. It emphasises the importance of communication. 'Marketing' begins by defining marketing and describing 'the marketing mix'. It goes on to offer detailed guidance for developing and implementing a marketing plan. 'Finance' deals with financial records and statements, cashflow management, management accounting and using financial information, all in terms which are accessible to non-specialists. There are clear explanations in each area supported by examples and case studies drawn from the author's own extensive experience. Each chapter contains a set of follow-up activities which reinforce and develop the content of the chapter by relating it to practical issues.

Este libro ofrece una información completa y detallada sobre el mundo interior de las cámaras digitales y los software de autoedición. Gracias a sus contundentes explicaciones y magníficas ilustraciones podra aprovechar al maximo las posibilidades de su equipo.No se toma partido por ninguno de los fabricantes del mercado. El objetivo fundamental es que pueda dominar las herramientas mas importantes de la tecnologia digital, ya sea la propia camara, el software de revelado o la impresion.