SHOICHI AOKI

Following on from 'Fruits', 'Fruits Too' features the latest from Tokyo based 'Fruits Magazine'. Fruits Too uncovers how street fashion has changed in the downtown districts of Tokyo as seen through the eye of Japanese fashion photographer Shoichi Aoki. 'Fruits Too' captures the strange and often 'surreal' fashion sense of Japanese teenagers.

Fruits Postcards is a collection of forty-five Tokyo street fashion portraits from Japans premier fanzine of the same name. Fruits was established in 1994, by photographer Shoichi Aoki, initially as a project to document the growing explosion in street fashion within the suburbs of Tokyo. Over the last five years, the magazine has grown to cult status and is now avidly followed by thousands of Japanese teenagers who also use the magazine as an opportunity to check out the latest styles and trends. The average age of kids featured in the magazine is between 12 and 18, and the clothes that they wear are a mixture of high fashion Vivianne Westwood is a keen favourite and home-made ensembles which when combined create a novel, if not hysterical, effect. This collection of postcards represents a unique documentation of the changing face of street fashion throughout the last decade. Colourful, fascinating and funny, these cult images will delight followers of fashion and youth culture.