Libros de Otros lenguajes, página 8 de 187

El presente libro tiene por objetivo desarrollar los conceptos de marketing por Internet, introducidos en el programa Google AdWords, el cual es una aplicacion para la publicacion de anuncios y campanas publicitarias de manera digital. Mediante las herramientas presentadas en los capitulos, se explica la manera de utilizar la aplicacion de motores de busqueda en el diseno de una pagina web para generar una publicidad online eficaz; se desarrollan las ventajas de anunciar con el programa y la forma de administrar una cuenta para crear campanas por medio de palabras clave; se indica el modo adecuado de administrar los presupuestos y ofertas, lo que se determina mediante el calculo de coste por clic en los anuncios, y se explica la funcion remarketing, con la cual se mantendra contacto permanente con los clientes. Todo ello hace de este libro una guia practica y didactica para el entendimiento del marketing digital, en un mundo donde la publicidad por Internet es una necesidad para aquellos que buscan llegar eficientemente a un publico masivo con sus ofertas. Edson D. Cisneros Canlla: Estudio Informatica en el IST Computronic Tech. Ha obtenido certificaciones internacionales en Google AdWords; Microsoft Certified Educator; Proctor de Certiport y Pearson, y LPIC]1 y LPIC]2, en el Linux Professional Institute IC3. En Espana, ha llevado los cursos Estrategias de Marketing Online y Community Manager en la Universidad Cardenal Herrera, e Inntroduccion al Business Intelligence, en la Universidad Oberta de Catalunya.

C++ es un lenguaje de programación diseñado por Bjarne Stroustrup y puesto a disposición de los desarrolladores allá por 1985. La intención de su creador fue extender el exitoso lenguaje de programacion C con mecanismos que permitieran la programacion orientada a objetos. En ese sentido, y desde un punto de vista de los lenguajes orientados a objetos, C++ es un lenguaje hibrido. Esto es, C++ fue desarrollado a partir del lenguaje de programacion C y con pocas excepciones incluye a C. Esta parte de C podria compilarse bajo C++ sin problemas. Actualmente es uno de los lenguajes de programacion mas populares para el desarrollo de aplicaciones de proposito general. Como muchos otros lenguajes, permite trabajar con todo tipo de datos, crear estructuras de datos, trabajar con ficheros, manipular excepciones, etc. Mas aun, C++ es un lenguaje que favorece la programacion estructurada y permite el desarrollo de aplicaciones orientadas a objetos. Este libro se ha escrito con la intencion de que un principiante pueda aprender de una forma sencilla a programar con el lenguaje C++. Por eso, todos los capitulos van documentados con ejemplos resueltos. Finalmente, una vez superada la etapa de aprendizaje, puede profundizar mas en la materia siguiendo la bibliografia recomendada en el prologo de este libro. Asi mismo, podra descargarse desde www.starbook.es, en la pagina Web correspondiente al libro, un CD-ROM con todos los ejemplos realizados y con las direcciones de Internet desde las que se podra descargar el software necesario para que el lector pueda reproducirlos durante el estudio.

El presente libro está formado por un extenso conjunto de enunciados de prácticas que se han realizado dentro del marco de las asignaturas de Fundamentos de los Computadores en cursos anteriores. Este libro se publica con el objeto de que los alumnos puedan profundizar y adquirir más destrezas en el complejo arte de la programación en ensamblador y la arquitectura de microcontroladores de la familia del Motorola 68000&

Este libro proporciona una amplia visión de tres herramientas de software libre para cálculo numérico: Octave, Scilab y Scipy. También, aborda todos los aspectos básicos que una persona necesita para empezar a trabajar con estos programas: instalación y licencia, estructuras de programación, operaciones con matrices y vectores, realización de gráficos, etc. Además, incluye aspectos más avanzados, pero que son de gran utilidad en el desarrollo real de aplicaciones, como, por ejemplo, el uso del depurador para encontrar fallos en los programas y la integración de otros lenguajes para mejorar la velocidad de los cálculos. Asimismo, tiene un carácter totalmente práctico, mostrando al lector numerosos ejemplos y resultados de los comandos introducidos en la consola, lo que le permitirá desarrollar en poco tiempo sus propias aplicaciones de cálculo numérico en cualquiera de los lenguajes analizados. El libro resulta apropiado para todos los usuarios de software de cálculo numérico, aunque es recomendable tener unos conocimientos básicos de programación. A lo largo del texto aparecen numerosas referencias a Matlab, por ser el programa de cálculo numérico más difundido, y además, el último capítulo está dedicado a hacer una comparación de las tres herramientas de software libre con dicho programa, indicando las ventajas e inconvenientes de cada uno de ellos, lo que facilitará a los usuarios de Matlab un nuevo camino hacia el software libre.

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Drupal 8 is an open source content management system and powerful framework that helps deliver great websites to individuals and organizations, including non-profits, commercial, and government around the globe. This new release has been built on top of object-oriented PHP and includes more than a handful of improvements such as a better user experience, cleaner HTML5 markup, a new templating engine called Twig, multilingual capabilities, new configuration management, and effortless content authoring. Drupal 8 will quickly become the new standard for deploying content to both the web and mobile applications. However, with so many new changes, it can quickly become overwhelming knowing where to start and how to quickly.Starting from the bottom up, we will install, set up, and configure Drupal 8. Well navigate the Admin interface so you can learn how to work with core themes and create new custom block layouts. Walk through a real-world project to create a Twig theme from concept to completion while adopting best practices to implement CSS frameworks and JavaScript libraries. We will see just how quick and easy it is to create beautiful, responsive Drupal 8 websites while avoiding the common mistakes that many front-end developers make.

Statement list (STL) and structured Control language (SCL) are the text-oriented programming languages in the programming software STEP 7. Now in its fourth edition, this book is an introduction into the latest version of STEP 7. It describes elements and applications for use with both SIMATIC S7-300 and SIMATIC S7-400, including the applications with PROFINET. It is aimed at all users of SIMATIC S7 controllers. First-time users are introduced to the field of programmable controllers, while advanced users learn about specific applications of the SIMATIC S7 automation system. SIMATIC is the worldwide established automation system for implementing industrial control systems for machines, manufacturing plants and industrial processes. Relevant open-loop and closed-loop control tasks are formulated in various programming languages with the programming software STEP 7. All programming examples found in the book - and even a few extra examples - are available over the publisher''s website. System overview: SIMATIC S& and STEP 7 Programming Languages STL and SCL Data Types Binary and digital STL operations Program Flow Control Program execution Indirect Addressing in STL SCL Control Statements SCL standard Functions S5/S7 converters Statement list (STL) and structured control language (SCL) are the text-oriented programming languages in the programming software STEP 7. Now in its fourth edition, this book is an introduction into the latest version of STEP 7. It describes elements and applications for use with both SIMATIC S7-300 and SIMATIC S7-400, including the applications with PROFINET. It is aimed at all users of SIMATIC S7 controllers. First-time users are introduced to the field of programmable controllers, while advanced users learn about specific applications of the SIMATIC S7 automation system. SIMATIC is the worldwide established automation system for implementing industrial control systems for machines, manufacturing plants and industrial processes. Relevant open-loop and closed-loop control tasks are formulated in various programming languages with the programming software STEP 7. All programming examples found in the book - and even a few extra examples - are available at the download area of the publisher''s website: www.publicis-erlangen.de/books

Scott RosenbergOur civilization runs on software. Yet the art of creating it continues to be a dark mystery, even to the experts. To find out why its so hard to bend computers to our will, Scott Rosenberg spent three years following a team of maverick software developersled by Lotus 1-2-3 creator Mitch Kapordesigning a novel personal information manager meant to challenge market leader Microsoft Outlook. Their story takes us through a maze of abrupt dead ends and exhilarating breakthroughs as they wrestle not only with the abstraction of code, but with the unpredictability of human behavior especially their own.

This thoroughly updated tutorial for beginning to intermediate programmers covers the latest release of Microsofts popular C# language and the new .NET 3.5 platform for developing Windows and Web applications. Written by popular author and .NET expert Jesse Liberty, this thoroughly updated tutorial for beginning to intermediate programmers covers the latest release of Microsoft''s popular C# language (C# 3.0) and the newest .NET platform for developing Windows and web applications. Our bestselling Programming C# 3.0, now in its fifth edition, is a world-class tutorial that goes well beyond the documentation otherwise available. Liberty doesn''t just teach C#; he tells the complete story of the C# language and how it integrates with all of .NET programming, so that you can get started creating professional quality web and Windows applications. This book: Provides a comprehensive tutorial in C# and .NET programming that also serves as a useful reference you''ll want by your side while you''re working Covers all of the new features of the language, thoroughly integrated into every chapter, rather than tacked on at the end Provides insight into best practices and insight into real world programming by a professional programmer who worked with C# as an independent contractor for nearly a decade before joining Microsoft as a Senior Program Manager Every chapter in this book has been totally revised, and the entire book has been reorganized to respond to the significant changes in the language Full coverage, from the ground up of LINQ (Language Integrated Query) and other C# 3.0 language innovations to speed up development tasks Explains how to use C# in creating Web Applications as well as Windows Applications, using both the new Windows Presentation Foundation (WPF) and the older WinForms technology This new edition of Programming C# 3.0 is for working programmers who want to develop proficiency inMicrosoft''s most important language. No prior .NET experience is required for you to get started. There''s no time like the present to work with C# -- and no book like this one to teach you everything you need to know. Special note to VB6 and Java programmers: if you''ve decided to transition to .NET, this book will take you there.

This book presents the development and evaluation of an integrated heat, air and moisture simulation environment for modeling and simulating dynamic heat, air and moisture processes in buildings and systems. All models are implemented in the computational software package MatLab with the use of SimuLink and Comsol. More than 25 different heat, air and moisture related models are included in this work. Most of the models are successfully verified (by analytical solutions or by comparison with other simulation results) and/or validated (by experimental data). The use of the simulation environment regarding design problems is demonstrated with case studies. Overall it is concluded that the simulation environment is capable of solving a large range of integrated heat, air and moisture problems. Furthermore, it is promising in solving current modeling problems caused by either the difference in time constants between heating venting and air conditioning components and the building response or problems caused by the lack of building simulation tools that include 2D and 3D detail simulation capabilities.

Looking to study up for the new J2EE 1.5 Sun Certified Web Component Developer (SCWCD) exam.This book will get you way up to speed on the technology you''ll know it so well, in fact, that you can pass the brand new J2EE 1.5 exam. If that''s what you want to do, that is. Maybe you don''t care about the exam, but need to use servlets and JSPs in your next project. You''re working on a deadline. You''re over the legal limit for caffeine. You can''t waste your time with a book that makes sense only AFTER you''re an expert (or worse, one that puts you to sleep).Learn how to write servlets and JSPs, what makes a web container tick (and what ticks it off), how to use JSP''s Expression Language (EL for short), and how to write deployment descriptors for your web applications. Master the c:out tag, and get a handle on exactly what''s changed since the older J2EE 1.4 exam. You don''t just pass the new J2EE 1.5 SCWCD exam, you''ll understand this stuff and put it to work immediately.Head First Servlets and JSP doesn''t just give you a bunch of facts to memorize; it drives knowledge straight into your brain. You''ll interact with servlets and JSPs in ways that help you learn quickly and deeply. And when you''re through with the book, you can take a brand-new mock exam, created specifically to simulate the real test-taking experience.

La Web y las apps para dispositivos móviles se ha convertido en parte imprescindible de nuestras vidas; desde las consultas y búsquedas de información, a disfrutar de las redes sociales, y realizar compras o numerosas gestiones o tramites. CSS ha permitido que todos los elementos que componen el codigo se muestren ante el usuario con una atractiva apariencia, la estructura y los efectos deseados, permitiendo al visitante una eficiente usabilidad y una autentica experiencia de usuario.Esta obra nos muestra cuales son las herramientas necesarias y como usarlas para generar hojas de estilos en cascada imprescindibles para todo diseñador, maquetador o desarrollador front en su trabajo diario. Presenta las tecnicas actuales que nos brinda CSS3 sin olvidar las ya existentes, y las que nos deparan versiones futuras. Se abordara el cross browsing para que nuestros estilos, animaciones y efectos se apliquen correctamente en cualquier navegador, y el diseño adaptativo y responsive para que el mismo codigo muestre distintos resultados en funcion del dispositivo (movil, tableta, ordenador, etc.) en el que se visualice. Ademas, cuenta con ejemplos practicos y reales, extrapolables a cualquier proyecto.