📱 eBook en inglés THE COBRA PARADOX

"The Cobra Paradox – Why paying for solutions often breeds more problems" uses a famous historical anecdote to explain modern management failures. Under British rule in Delhi, the government offered a bounty for every dead cobra to reduce the snake population. Instead of hunting them, locals began breeding cobras to collect the reward. When the bounty was cancelled, the breeders released the snakes, tripling the population.
Business strategist Marcus Kane applies this "perverse incentive" theory to corporate and political life. He shows how measuring programmers by lines of code creates bloated software, or how paying for leads generates spam. The book teaches leaders to conduct "second-order thinking" to predict how systems will game their rules.
"The Cobra Paradox" is a guide to designing incentives that actually work. It warns that good intentions without systems thinking usually lead to disaster, teaching readers to look beyond the immediate fix to the long-term behavior it encourages.