📗 Libro en inglés THE FUTURE OF CHARITY MARKETING

Charities play an increasingly important role in our society Whether caring for the vulnerable campaigning for change or enabling access to the arts they are organisations on a mission underpinned by social purpose However charities now face unique challenges in a turbulent global economic climate due to structural changes in society post Covid and pressure on disposable incomes Charities need to transform and in some cases modernise for sustained increasing demand from their service users they need to engage with a wider range of stakeholders meet higher public expectations on transparency and governance and compete for resources from existing as well as a continuous range of new competitors This book brings together leading scholars to think about what is needed to future proof the non profit sector in areas such as partnerships collaborations branding communications income generations and fundraising stakeholder involvement and meeting the future needs of service users This edited collection builds upon the research in the Editors first book Charity Marketing Contemporary Issues Research and Practice to challenge students researchers and practitioners in understanding the challenges and opportunities ahead and think about how to future proof no