ALAN FLETCHER

Beware Wet Paint A monograph on the international graphic master and founder of Pentagram Design.Commentary by Jeremy Myerson, with an interview by Rick Poynor and a pen portrait by David Gibbs A witty, wide-ranging monograph on Alan Fletcher, international graphic master and founder of Pentagram Surveys 35 years of Fletcher''s work, with over 100 design solutions accompanied by full commentary Designed by Fletcher himself, the book offers a vibrant description of an artist at work Includes an interview with Fletcher and three additional essays, giving insight into the designer''s philosophy and processA founder of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are over 100 of Fletcher''s design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate Fletcher''s lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated. Designed by Fletcher himself, Beware Wet Paint offers a vibrant description of an artist at work.

The collection of 100 Maverick Postcards presents 100 variations on the theme of visual and verbal pleasure. Many of these are based on Alan Fletchers own quirky and inimitable drawings and watercolours, while the rest are all highly entertaining examples of wit, wisdom and games with words and images. This collection will have an immensely wide appeal. As Alan Fletcher says himself, these cards are for aunties, starlets, dreamers, cousins, aesthetes, pilots, scoundrels, vixens, clerks, vegans, attorneys, granddads, fakirs, stewards, brokers, conjurors, gremlins, bishops, hypocrites, tutors, batsmen, tycoons, doctors, hookers, swots, libras, girls, members, snorkellers, golfers, judges, matadors, poseurs, flaneurs pimps, printers, cyclists, parents, mobsters, players, neighbours, mandarins, jokers, managers, guards, chaps, journalists, matrons, blue stockings, atheists, beaus, ornithologists, clerics, romeos, strikers and any more you can think of.

"The title of this book is a remark allegedly made by Kurt Schwitters to an acquaintance when asked what he was going to do that day. Frankly, considering his poor command of English, it seems unlikely. Anyway, the intention was clear. He was off to make things." - Alan Fletcher. Following on the success of "The Art of Looking Sideways", "Picturing and Poeting" presents an eye-catching and mind-teasing collection of visual games, doodles, graphic objects, sketches and quotations, that demonstrates how images can often convey meaning more clearly than text. It is a fascinating and entertaining exploration of the potential that words have to become pictures, and that drawings have to convey meanings, as well as an intriguing collection of ephemera. Assembled from the notebooks and travel diaries of Alan Fletcher, over a lifetime of noticing the detail and wit in everything and applying his own unique style, this book will appeal to everyone who enjoys visual games, puns and witty stories. Accompanied by succinct and insightful observations into the nature of meaning and the workings of images, this book attempts to illustrate the inner workings of one of the most creative minds and most internationally influential figures in graphic design working today.

Describing himself as a visual jackdaw, master designer Alan Fletcher has spent a lifetime collecting images, useless information, quotations and scraps that take his fancy. This work distills this collection into a quirky and entertaining feast for the eyes and the mind.