Margaret Fletcher

La arquitectura cuenta historias. Tan accesible como fundamental, esta guía de estilos arquitectónicos nos adentra en la historia y las características de las tradiciones constructivas y su evolución a traves de los siglos y a lo ancho y largo del globo. Desde la Antiguedad y el periodo clasico hasta la Edad Moderna y Contemporanea, pasando por la Edad Media, el Renacimiento y el Barroco, este relato visual y textual proporciona cientos de minuciosas ilustraciones que plasman cada detalle, asi como descriptivas y concisas explicaciones que permiten que cualquier persona, estudiantes o con un interes general por la arquitectura, cuente con el contexto historico y estilistico suficiente para entender las claves de los distintos movimientos arquitectonicos.

Visual Communication for Architects and Designers teaches you the art of designing a concise clear compelling and effective visual and verbal presentation Margaret Fletcher has developed a reference manual of best practices that gives you the necessary tools to present your work in the best way possible It includes an impressive 750 presentation examples by over 180 designers from 24 countries in North America South America Europe the Middle East Asia Oceania and Africa This book offers actionable advice to solve a variety of complex presentation challenges You will learn how to Understand differences in communication design representation design and presentation design and know how to use these skills to your advantage Structure the visual and verbal argument in your presentation Design your presentation layouts architectural competitions boards and digital presentations Manage issues related to the presentation of architectural and design ideas Present yourself professionally Your ability to communicate your design ideas to others is an invaluable and important skill Visual Communication for Architects and Designers shows you how to develop and implement these skills and gain command of your presentations