Michael Johnson

The ultimate step-by-step visual guide to creating a successful brand, using contemporary brand identities as prototypesMichael Johnson is one of the worlds leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE THN, and he has garnered a plethora of awards in the process.In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct questionthe missing gap in the marketto which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brandfrom the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language.With more than 1,000 vibrant illustrations showcasing the worlds most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands.

The Five (later Six) Nations of the Iroquois Confederacy were central to the story of the white colonization of the American Northeast. The European fur trade transformed their world, and the struggles between English and French colonists forced the tribes to take sides. Sir William Johnson's efforts in the Mohawk Valley ensured that the Iroquois Nations were allies of the British crown; and the loyalty of his kinsman Joseph Brant (Thayendanegea) during the American Revolution forced the Mohawks into Canadian exile. This richly illustrated book introduces Iroquois history, social organization, religion and material culture.

Designers and advertisers have always had to interpret design briefs, produce solutions to problems and work to keep their clients' brands fresh and in the public consciousness. Each chapter in this text deals with a specific problem and presents a case study to illustrate a particular solution.

For decades designers and advertisers have had to interpret design briefs, produce new solutions to familiar problems and continually work to keep their clients' brands fresh and in the public consci

Sunderland is largely a product of the eighteenth and nineteenth centuries, when coalmining and shipbuilding fuelled rapid expansion and development. Once known as the largest shipbuilding town in the world, Sunderlands proud and distinctive identity is embodied in its historic buildings and in its changing urban form. The Architecture of Sunderland, 1700-1914 examines the citys architectural history during the highpoint of its growth and prosperity. Exploring the cityscape from the richest to the humblest buildings, it brings to life the economic, social and cultural forces that have shaped the city. The text is illustrated with fascinating archival images and photographs taken especially for this volume.

Con 233 (para ser exactos) pistas, trucos y consejos, Intente algo más atrevido explica a los creativos cómo tener grandes ideas (todos los días). Una guía de supervivencia para creativos. Desarrolle su confianza creativa, busque su propia voz, comparta las ideas geniales, defienda su material, escuche con atencion, aprenda a presentar El diseñador grafico Michael Johnson, distinguido con premios internacionales, se basa en sus mas de treinta años de experiencia (su curriculum acumula ocho puestos de creativo, tres despidos y la puesta en marcha de su propia empresa) para compartir sus secretos, esos que le han llevado al codiciado exito. ¿Quien dijo que los secretos son para guardarlos celosamente? ¿Desea mejorar su trabajo con clientes, entender y plantear preguntas sobre las propuestas creativas, ofrecer presentaciones impresionantes y, en general, ganar confianza como creativo? En ocasiones, la solucion esta delante de sus narices.

Orogenesis, the process of mountain building, occurs when two tectonic plates collide - either forcing material upwards to form mountain belts such as the Alps or Himalayas or causing one plate to be subducted below the other, resulting in volcanic mountain chains such as the Andes. Integrating the approaches of structural geology and metamorphism, this book provides an up-to-date overview of orogenic research and an introduction to the physico-chemical properties of mountain belts. Global examples are explored, the interactioning roles of temperature and deformation in the orogenic process are reviewed, and important new concepts such as channel flow are explained. This book provides a valuable introduction to this fast-moving field for advanced undergraduate and graduate students of structural geology, plate tectonics and geodynamics, and will also provide a vital overview of research for academics and researchers working in related fields including petrology geochemistry and sedimentology.