Naomi Klein

La doctrina del shock es la historia no oficial del libre mercado. Desde Chile hasta Rusia, desde Sudáfrica hasta Canadá la implantación del libre mercado responde a un programa de ingeniería social y economica que Naomi Klein identifica como capitalismo del desastre. Tras una investigacion de cuatro años, Klein explora el mito segun el cual el mercado libre y global triunfo democraticamente, y que el capitalismo sin restricciones va de la mano de la democracia. Por el contrario, Klein sostiene que ese capitalismo utiliza constantemente la violencia, el choque, y pone al descubierto los hilos que mueven las marionetas tras los acontecimientos mas criticos de las ultimas cuatro decadas. Klein demuestra que el capitalismo emplea constantemente la violencia, el terrorismo contra el individuo y la sociedad. Lejos de ser el camino hacia la libertad, se aprovecha de las crisis para introducir impopulares medidas de choque economico, a menudo acompañadas de otras forma de shock no tan metaforicas: el golpe de la prra de los policias, las torturas con electroshocks o la picana en las celdas de las carceles. En este relato apasionante, narrado con pulso firme, Klein repasa la historia mundial reciente (de la dictadura de Pinochet a la reconstruccion de Beirut; del Katrina al tsunami; del 11-S al 11-M, para dar la palabra a un unico protagonista: las diezmadas poblaciones civiles sometidas a la voracidad despiadada de los nuevos dueños del mundo, el conglomerado industrial, comercial y gubernamental para quien los desastres, las guerras y la inseguridad del ciudadano son el siniestro combustible de la economia del shock.

The bestselling author of No Logo shows how the global free market has exploited crises and shock for three decades from Chile to Iraq Naomi Klein''s The Shock Doctrine advances a truly unnerving argument: historically, while people were reeling from natural disasters, wars and economic upheavals, savvy politicians and industry leaders nefariously implemented policies that would never have passed during less muddled times. As Klein demonstrates, this reprehensible game of bait-and-switch isn''t just some relic from the bad old days. It''s alive and well in contemporary society, and coming soon to a disaster area near you. "At the most chaotic juncture in Iraq'''' civil war, a new law is unveiled that will allow Shell and BP to claim the country''s vast oil reserves Immediately following September 11, the Bush Administration quietly outsources the running of the ''War on Terror'' to Halliburton and Blackwater After a tsunami wipes out the coasts of Southeast Asia, the pristine beaches are auctioned off to tourist resorts New Orleans residents, scattered from Hurricane Katrina, discover that their public housing, hospitals and schools will never be re-opened." Klein not only kicks butt, she names names, notably economist Milton Friedman and his radical Chicago School of the 1950s and 60s which she notes "produced many of the leading neo-conservative and neo-liberal thinkers whose influence is still profound in Washington today." Stand up and take a bow, Donald Rumsfeld. There''s little doubt Klein''s book--which arrived to enormous attention and fanfare thanks to her previous missive, the best-selling No Logo, will stir the ire of the right and corporate America. It''s also true that Klein''s assertions are coherent, comprehensively researched and footnoted, and she makes a very credible case. Even if the world isn''t going to hell in a hand-basket just yet, it''s nice to know a sharp customer like Klein is bearing witness to the backroom machinations of government and industry in times of turmoil. --Kim Hughes --

¿Cómo pasó Bill Gates de trabajar en un garaje a convertirse en un magnate mundial? ¿Por que el nombre de Nike suele identificarse con el trabajo clandestino y la explotación laboral? ¿Por que algunas de las marcas mas respetadas del mundo se estan viendo acosadas por virulentas campañas en su contra? ¿Que significa todo esto en el contexto del marketing actual y de la globalizacion? ¿Y que nos dice sobre el futuro de nuestras comunidades y del mundo en que vivimos? Este libro es, a partes iguales, fruto de la investigacion periodistica y de la observacion de nuestro entorno comercial. Su mision, en principio, es explicar la irritacion que amplios sectores de la sociedad estan empezando a sentir contra las grandes marcas, asi como demostrar que las multinacionales han militarizado a sus oponentes. Pero, de paso, nos invita a un periplo fascinante: desde las mas lujosas tiendas de ropa de las grandes ciudades a ciertos talleres de Indonesia en los que el trabajo se convierte en degradacion, desde los grandes centros comerciales estadounidenses hasta los cuarteles de los activistas que atentan contra las vallas publicitarias o de los piratas informaticos que han declarado la guerra a las multinacionales que violan los derechos humanos en Asia. A traves de un enfoque lucido y

LIBRO DE NO-FICCION: BUSINESS

As temperaturas estão subindo no mundo inteiro, causando incêndios florestais, secas, extinções em massa e tempestades ferozes. As mudanças climáticas são reais, esse é um fato inescapável. Mas como

NO LOGO was an international bestseller and "a movement bible" (The New York Times). Naomi Klein's second book, The Shock Doctrine, was hailed as a "master narrative of our time," and has over a million copies in print worldwide. In the last decade, No Logo has become an international phenomenon and a cultural manifesto for the critics of unfettered capitalism worldwide. As America faces a second economic depression, Klein's analysis of our corporate and branded world is as timely and powerful as ever. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic expose, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world.

''No Logo'' was a book that defined a generation, when it was first published in 1999. For it''s 10th anniversay Naomi Klein has updated this iconic book.By the time you''re twenty-one, you''ll have seen or heard a million advertisements. But you won''t be happier for it.This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is ''alternative'' is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly.

La doctrina del shock es la historia no oficial del libre mercado. Desde Chile hasta Rusia, desde Sudáfrica hasta Canadá la implantación del libre mercado responde a un programa de ingeniería social y economica que Naomi Klein identifica como capitalismo del desastre.Tras una investigacion de cuatro años, Klein explora el mito segun el cual el mercado libre y global triunfo democraticamente, y que el capitalismo sin restricciones va de la mano de la democracia. Por el contrario, Klein sostiene que ese capitalismo utiliza constantemente la violencia, el choque, y pone al descubierto los hilos que mueven las marionetas tras los acontecimientos mas criticos de las ultimas cuatro decadas.Klein demuestra que el capitalismo emplea constantemente la violencia, el terrorismo contra el individuo y la sociedad. Lejos de ser el camino hacia la libertad, se aprovecha de las crisis para introducir impopulares medidas de choque economico, a menudo acompañadas de otras forma de shock no tan metaforicas: el golpe de la prrade los policias, las torturas con electroshocks o la picana en las celdas de las carceles.En este relato apasionante, narrado con pulso firme, Klein repasa la historia mundial reciente (de la dictadura de Pinochet a la reconstruccion de Beirut; del Katrina al tsunami; del 11-S al 11-M, para dar la palabra a un unico protagonista: las diezmadas poblaciones civiles sometidas a la voracidad despiadada de los nuevos dueños del mundo, el conglomerado industrial, comercial y gubernamental para quien los desastres, las guerras y la inseguridad del ciudadano son el siniestro combustible de la economia del shock.

No logo explica la irritación que las grandes marcas suscitan en amplios sectores de la sociedad y nos invita a un itinerario fascinante: desde las lujosas tiendas de ropa de las grandes urbes a ciertos talleres indonesios en los que el trabajo equivale a degradacion o desde los grandes centros comerciales hasta las sedes de los piratas informaticos que se oponen a las multinacionales que violan los derechos humanos.

Naomi Klein - award-winning journalist, bestselling author of No Logo, The Shock Doctrine and This Changes Everything, scourge of brand bullies and corporate liars - gives us the toolkit we need to survive our surreal, shocking age. 'Trump, as extreme as he is, is less an aberration than a logical conclusion - a pastiche of pretty much all the worst and most dangerous trends of the past half century. A one-man megabrand, with wife and children as spin-off brands...' Remember when it all seemed to be getting better? Before Trump happened? Naomi Klein, internationally acclaimed journalist, activist and bestselling author, shows us how we got to this surreal and dangerous place, how to stop it getting a lot worse, and how, if we keep our heads, we can make things better. No Is Not Enough reveals, among other things, how Trump's election was not a peaceful transition, but a corporate takeover, one using deliberate shock tactics to generate wave after wave of crises and force through radical policies that will destroy people, the environment, the economy and national security.This book is the toolkit for shock resistance, showing all of us how we can break Trump's spell and win the world we need. Don't let them get away with it. 'Naomi is like a great doctor - she can diagnose problems nobody else sees' Alfonso Cuaron 'I count her among the most inspirational political thinkers in the world today' Arundhati Roy 'Naomi Klein as a writer is an accusing angel' John Berger

Um livro urgente e oportuno contra a onda do populismo de direita que domina o mundo. De uma das pensadoras mais influentes do nosso tempo, autora do best-seller Sem logo. A tomada da Casa Branca por Donald Trump e um agravamento perigoso em um mundo de crises encadeadas. Sua agenda imprudente acarretara ondas de desastres e choques para a economia, a segurança nacional e o meio ambiente. A renomada jornalista e ativista Naomi Klein passou duas decadas estudando choques politicos, mudança climatica e a "tirania das marcas". Dessa perspectiva singular, ela argumenta que Trump no e uma aberraço, mas a extenso logica das piores e mais perigosas tendencias dos ultimos cinquenta anos. No basta, ela nos diz, meramente resistir, dizer "no". Nosso momento historico exige mais: um "sim" inspirador, digno de confiança, um guia para reivindicar o territorio populista daqueles que buscam nos dividir.

In twenty short books Penguin brings you the classics of the environmental movement In Hot Money Naomi Klein lays out the evidence that deregulated capitalism is waging war on the climate and shows that in order to stop the damage we must change everything we think about how our world is run Over the past 75 years a new canon has emerged As life on Earth has become irrevocably altered by humans visionary thinkers around the world have raised their voices to defend the planet and affirm our place at the heart of its restoration Their words have endured through the decades becoming the classics of a movement Together these books show the richness of environmental thought and point the way to a fairer saner greener world

En noviembre de 1999, las imágenes de miles de personas tomando las calles de Seattle dieron la vuelta al mundo. Desde entonces, los dueños del mundo ya no han podido reunirse en paz. Las marchas de colores, las protestas musicales y la exigencia de democracia, transparencia y justicia social les han acompañado en todos sus encuentros. De Seattle a Genova, de Genova a Barcelona, de Barcelona a Ramallah, la resistencia a la globalizacion ha crecido imparablemente. MUNDO, S.A. pretende explicar cuales son las razones que mueven a miles de personas en todo el mundo a movilizarse contra la globalizacion, y los retos a los que nos enfrentamos todos los que creemos que Otro Mundo es Posible. El valor del libro reside que sus autores no solo son intelectuales y expertos que acompañan al movimiento sino tambien militantes del propio movimiento. Su contenido refleja fielmente el continuo contraste entre la realidad y la reflexion. Las reflexiones son una valiosa aportacion para el desarrollo y fortalecimiento de la red de redes que dice Rafael Diaz Salazar.

If the world really is just one big global village, then the logo is its common language understood by - if not accessible to - everyone. In No Logo , Klein undertakes a journey to the centre of a post-national planet. Starting with the brand's birth, as a means of bringing soul to mass marketing, she follows in the logo's wake and notes its increasing capacity for making the product subservient - a strategy reaching its apotheosis in brands such as Tommy Hilfiger, who actually produces nothing but lends his signature to a wardrobe of clothing statements made elsewhere. Beyond this she reaches her core argument - the now uneasy struggle between corporate power and anti-corporate activism - via sweatshop labour, submerged identity and subversive action.

¿Cómo pasó Bill Gates de trabajar en un garaje a convertirse en un magnate mundial? ¿Por qué el nombre de Nike suele identificarse con el trabajo clandestino y la explotación laboral? ¿Por qué algunas de las marcas mas respetadas del mundo se estan viendo acosadas por virulentas campañas en su contra? ¿Que significa todo esto en el contexto del marketing actual y de la globalizacion? ¿Y que nos dice sobre el futuro de nuestras comunidades y del mundo en que vivimos? Este libro es, a partes iguales, fruto de la investigacion periodistica y de la observacion de nuestro entorno comercial. Su mision, en principio, es explicar la irritacion que amplios sectores de la sociedad estan empezando a sentir contra las grandes marcas, asi como demostrar que las multinacionales han militarizado a sus oponentes. Pero, de paso, nos invita a un periplo fascinante: desde las mas lujosas tiendas de ropa de las grandes ciudades a ciertos talleres de Indonesia en los que el trabajo se convierte en degradacion; desde los grandes centros comerciales estadounidenses hasta los cuarteles de los activistas que atentan contra las vallas publicitarias o de los piratas informaticos que han declarado la guerra a las multinacionales que violan los derechos humanos en Asia. A traves de un enfoque lucido y honesto, Naomi Klein desenmascara a la llamada nueva economia y desvela el modo en que ha incumplido todas sus promesas. Y para ello no solo utiliza anecdotas siempre provocativas y a menudo hilarantes, sino que tambien nos descubre minuciosamente las razones de ese nuevo activismo contra las grandes empresas, un movimiento a escala mundial que ya se esta convirtiendo en una verdadera fuerza sociopolitica con la que habra que empezar a contar.

**The New York Times and Sunday Times Bestseller** 'An ordinary person's guide to hope. Read this book' Arundhati Roy 'As accessible as it is brilliant' Owen Jones 'A genuine page turner' Michelle A

We live in an era where image is nearly everything, where the proliferation of brand-name culture has created, to take one hyperbolic example from Naomi Klein''s No Logo, "walking, talking, life-sized Tommy [Hilfiger] dolls, mummified in fully branded Tommy worlds." Brand identities are even flourishing online, she notes--and for some retailers, perhaps best of all online: "Liberated from the real-world burdens of stores and product manufacturing, these brands are free to soar, less as the disseminators of goods or services than as collective hallucinations." In No Logo, Klein patiently demonstrates, step by step, how brands have become ubiquitous, not just in media and on the street but increasingly in the schools as well. (The controversy over advertiser-sponsored Channel One may be old hat, but many readers will be surprised to learn about ads in school lavatories and exclusive concessions in school cafeterias.) The global companies claim to support diversity, but their version of "corporate multiculturalism" is merely intended to create more buying options for consumers. When Klein talks about how easy it is for retailers like Wal-Mart and Blockbuster to "censor" the contents of videotapes and albums, she also considers the role corporate conglomeration plays in the process. How much would one expect Paramount Pictures, for example, to protest against Blockbuster''s policies, given that they''re both divisions of Viacom? Klein also looks at the workers who keep these companies running, most of whom never share in any of the great rewards. The president of Borders, when asked whether the bookstore chain could pay its clerks a "living wage," wrote that "while the concept is romantically appealing, it ignores the practicalities and realities of our business environment." Those clerks should probably just be grateful they''re not stuck in an Asian sweatshop, making pennies an hour to produce Nike sneakers or other must-have fashion items. Klein also discusses at some length the tactic of hiring "permatemps" who can do most of the work and receive few, if any, benefits like health care, paid vacations, or stock options. While many workers are glad to be part of the "Free Agent Nation," observers note that, particularly in the high-tech industry, such po