Richard Florida

Initially published in 2002, The Rise of the Creative Class quickly achieved classic status for its identification of forces then only beginning to reshape our economy, geography, and workplace. Weaving story-telling with original research, Richard Florida identified a fundamental shift linking a host of seemingly unrelated changes in American society: the growing importance of creativity in people's work lives and the emergence of a class of people unified by their engagement in creative work. Millions of us were beginning to work and live much as creative types like artists and scientists always had, Florida observed, and this Creative Class was determining how the workplace was organized, what companies would prosper or go bankrupt, and even which cities would thrive. In The Rise of the Creative Class Revisited, Florida further refines his occupational, demographic, psychological, and economic profile of the Creative Class, incorporates a decade of research, and adds five new chapters covering the global effects of the Creative Class and exploring the factors that shape "quality of place" in our changing cities and suburbs.

En la era de la globalización parece una obviedad decir que no importa dónde vivamos, porque podemos trabajar indistintamente desde un chalet en Aspen, desde una casa en Provenza o desde una oficina en Chicago. Pero segun el reconocido escritor Richard Florida este es un planteamiento falso. El lugar en el que vivimos afecta a todos y cada uno de los aspectos de nuestra vida: a quien conocemos, los "mercados afectivos" de los que formamos parte y los empleos, redes sociales y carreras profesionales a que tenemos acceso. Las ciudades creativas es el fruto de mas de veinte años de investigacion y demuestra que el verdadero motor de la economia global es una nueva unidad economica, la megarregion. A la pregunta de cuales son las decisiones mas importantes que hay que tomar en la vida, la mayoria de personas alude a la profesion y a la persona con la que compartiran la vida. Sin embargo, hay otro factor que influye enormemente en nuestra vida y condiciona nuestra vida laboral y personal: el lugar donde vivimos. A pesar de la era globalizada en la que vivimos, la ubicacion geografica es mucho mas importante de lo que nunca habia sido. Las ciudades cada vez se especializan mas, se diferencian. En lo que se refiere a su caracter economico y a su mercado laboral. Esto afecta d

The Washington Monthly 2002 Annual Political Book Award Winner The Rise of the Creative Class gives us a provocative new way to think about why we live as we do today-and where we might be headed. Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy. Just as William Whyte's 1956 classic The Organization Man showed how the organizational ethos of that age permeated every aspect of life, Florida describes a society in which the creative ethos is increasingly dominant. Millions of us are beginning to work and live much as creative types like artists and scientists always have-with the result that our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing. Leading the shift are the nearly 38 million Americans in many diverse fields who create for a living-the Creative Class. The Rise of the Creative Class chronicles the ongoing sea of change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The Creative Class now comprises more than thirty percent of the entire workforce. Their choices have already had a huge economic impact. In the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.

La nueva entrega del gurú del management del siglo XXI. En La clase creativa, Richard Florida describe el profundo cambio que está transformando las preferencias y las actitudes de las personas como una sociedad en que la filosofía creativa es cada vez más predominante. Su obra es un retrato revelador de los valores y de los estilos de vida que impulsarán la economía, la tecnología y las estructuras sociales del siglo XXI. Es un texto esencial para entender el reto que los científicos, los artistas, los emprendedores, los inversores y otras personas creativas y motivadas suponen para las estructuras sociales tradicionales del siglo XX.

Con su característica mezcla de ingenio y rigor en la investigación y el análisis, Richard Florida nos presenta una visión optimista y contraintuitiva del futuro, con la que cuestiona las creencias tradicionales sobre la naturaleza del progreso economico y nos obliga a reevaluar nuestro modo de vida. Argumenta convincentemente que ha llegado la hora de dedicar nuestros esfuerzos (en tanto que personas, gobiernos y sociedad) a colocar debidamente las piezas necesarias para un futuro vibrante y prospero.

The national best seller that defines a new economic class and shows how it is key to the future of our cities. The Rise of the Creative Class gives us a provocative new way to think about why we live as we do today - and where we might be headed. Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy.Just as William Whyte's 1956 classic The Organization Man showed how the organizational ethos of that age permeated every aspect of life, Florida describes a society in which the creative ethos is increasingly dominant. Millions of us are beginning to work and live much as creative types like artists and scientists always have-with the result that our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing. Leading the shift are the nearly 38 million Americans in many diverse fields who create for a living--the Creative Class.The Rise of the Creative Class chronicles the ongoing sea of change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The Creative Class now comprises more than 30 percent of the entire workforce. Their choices have already had a huge economic impact. In the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.

Una nova unitat economica (la megaregió), com el veritable indicador de l?economia mundiaEn les dues darreres decades del segle XX, les grans ciutats han deixat de ser-ho: ara són megaregions que interconnecten diferents nuclis urbans creant xarxes i dinamiques economiques propies. Segons Richard Florida, autor de prestigi i exit als Estats Units, la fludesa de relacions entre aquests centres determina la solidesa de les economies. Dit d'una altra manera: la megaregio es, ara, la unitat economica que funciona com a indicador de l'economia mundial, per sobre dels estats.L'autor proposa les variables que cal tenir en compte a l'hora de classificar les megaregions: d'entrada, el volum de produccio i l'especialitzacio sectorial; pero tambe caracteristiques de tipus social com el preu de l'habitatge, la seguretat, els amics, l'acces a la cultura i factors mes intangibles com la bellesa estetica de l'indret o la personalitat de les ciutats. Tot plegat converteix l'indret on vivim en una tria crucial per trobar la felicitat, ja que hi ha megaregions indicades per a parelles heterosexuals, gais, solters i, segons l'etapa de la vida que es viu i el pressupost amb que es compta.En una classificacio sense precedents, Florida situa l'eix Barcelona-Lio, ramificat f