RICHARD WEST

Few figures have dominated a nation's destiny as much as Marshal Tito of former Yugoslavia. For nearly thirty years he held together mutually hostile religious groups in a deeply divided country, but his death in 1980 rekindled centuries-old hatreds and by 1992 Yugoslavia ceased to exist. In this revealing biography, Richard West questions the full impact of Tito's reign of power and his implicit responsibility for the ensuing violent, bloody war in Bosnia. 'Excellent ... I recommend his book for those who already know about Yugoslavia and want food for thought about the future.

Few figures have dominated a nations destiny as much as Marshal Tito of former Yugoslavia. For nearly thirty years he held together mutually hostile religious groups in a deeply divided country, but his death in 1980 rekindled centuries-old hatreds and by 1992 Yugoslavia ceased to exist. In this revealing biography, Richard West questions the full impact of Titos reign of power and his implicit responsibility for the ensuing violent, bloody war in Bosnia.Excellent ... I recommend his book for those who already know about Yugoslavia and want food for thought about the future. David Owen, Sunday TimesAdmirable ... Carefully researched and extremely readable.Literary ReviewA passionate book, in which Wests historical sense is interlaced with his own very intimate knowledge of Yugoslavia from the late 1940s on and of the poignancy of [subsequent] events. Fergus Pyle, Irish TimesMasterly. Glasgow Herald

Teoría de la Comunicación: Análisis y Aplicación, explora las maneras prácticas, cautivadoras y relevantes en las que la teoría actúa en nuestras vidas. El texto está escrito para estudiantes que tienen poco o ningun conocimiento sobre la teoria de la comunicacion.Los objetivos principales de este libro son:· Familiarizar a los estudiantes con los principios y las ideas centrales de las teorias que probablemente encuentren en el campo de la comunicacion· Desmitificar el concepto de teoria y ayudar a los estudiantes a ver las aplicaciones de la teoria en sus actividades cotidianas· Ayudar a los estudiantes a convertirse en unos pensadores mas sistematicos y criticos· Dar a los estudiantes una vision general y una breve historia de como el campo de la comunicacion entro en escena.Presentar a los estudiantes el proceso de la investigacion y el lugar que en este proceso ocupa la teoria. A causa de la naturaleza interdisciplinaria de la teoria de la comunicacion, se incluyen no solo las contribuciones de los teoricos de la comunicacion, sino tambien teorias que se originaron en otros campos, como la psicologia, los negocios, la sociologia, la biologia y la filosofia.