RICKY W. GRIFFIN

Esta obra proporciona una descripción amplia y accesible de todas las áreas funcionales que conforman las empresas modernas, con énfasis en el entendimiento del entorno de los negocios. Un capítulo nuevo sobre comprensión del ambiente de negocios. Se incluye una nueva sección denominada Diga lo que pretende, la cual enfatiza en el desarrollo de habilidades de comunicación verbal y escrita. Nuevas secciones de ejercicios de autoevaluación, recorrido por Internet y ejercicios de Ética.

Since its first publication in 1984, more than one million students have used Griffin`s Management to prepare for their business careers. The widespread popularity of this mid-to-high-level textbook (for both undergraduate and graduate students) lies in the author`s straightforward writing, well-researched examples, and thorough coverage of issues. Griffin presents students with a functional approach to management (planning, leading, organizing, and controlling), and integrates real-world examples throughout the text to help them fully appreciate the role and scope of management in contemporary business. The Eighth Edition reflects real managers\' current interests and concerns. As a result, the text features new or enhanced coverage of the service sector, ethics, global management, and information technology. In addition, Griffin highlights several new themes, including the importance of balancing theory with practice: he explains the conceptual framework underlying key managerial activities and offers examples of how and when these theories have been employed (successfully and unsuccessfully) to emphasize that managers need to make sound decisions grounded in reality. He also stresses that management is not simply confined to large businesses and draws on examples from small companies or nonprofit organizations throughout the text to underscore its broad applications in a variety of settings. New! Concept Check features offer students a quick review of all the key points after each major chapter section. Each Concept Check includes two questions tied back to the main discussion: the first tests students\' recall and the second asks them to go further and think critically about the material. New! The Eighth Edition integrates more coverage of ethics and corporate governance as a result of recent events. Chapter 4, The Ethical and Social Environment, has been completely updated to incorporate the latest ethical issues and current examples, including Martha Stewart and WorldCom. To highlight how this topic affects all facets of management, Griffin covers ethics and corporate culture at Enron early on in Chapter 3, globalization and child labor in Chapter 5, how British Petroleum endeavors to become socially responsible in Chapter 13, control failures at Vivendi in Chapter 20, and other compelling examples throughout the text. In addition, he has added Business of Ethics boxes throughout the text. Ne