Novedades del último mes en libros de Diseño y Moda

Navigate the complexities of AI in branding from maximizing benefits to addressing ethical considerations Brands in the Age of AI by Mark Kingsley is a timely survey of how artificial intelligence is revolutionizing branding consumer engagement and loyalty Through thought provoking discussions Kingsley reveals how AI powered personalization automation and data analytics are reshaping the way brands connect with consumers With AI brands can now predict preferences respond in real time and deliver highly tailored experiences but Kingsley also raises crucial questions about the ethical use of AI and maintaining authentic consumer relationships in a technology driven world Whether you are a marketer business leader or branding professional Kingsley s expertise in digital transformation provides the roadmap you need for integrating AI into branding while keeping the consumer at the center of each decision Inside you will find Wide ranging analysis of AI s role in branding Understand how AI technology enables personalization responsiveness and predictive branding Discussion on the effects of AI use Consider possible results from the effect of AI on the interplay between brands people and digital agents Real world examples Learn from brands locate

En la historia reciente del diseño y la arquitectura contemporáneos, ninguna empresa ha tenido tanta influencia como Vitra. Desde la década de 1950 hasta la actualidad, Vitra ha colaborado con generaciones sucesivas de diseñadores, desde Ray y Charles Eames hasta Frank Gehry y Zaha Hadid, pasando por Ron Arad, Jasper Morrison y Virgil Abloh. Con su enfoque vanguardista, Vitra ha definido y moldeado nuestra forma de vivir y trabajar. Escrito por Deyan Sudjic, Vitra, narra la historia de las tres generaciones que hay detras de Vitra. Impulsada por un sentido de mision cultural y social, Vitra ha tenido una gran influencia en todos los aspectos del diseño contemporaneo, desde la arquitectura hasta el diseño grafico, la fotografia, el diseño de productos y el paisajismo. Ha moldeado nuestra comprension de figuras tan importantes como Jean Prouve y Verner Panton. Ha impulsado a diseñadores en sus inicios profesionales, como Jasper Morrison, Ronan y Erwan Bouroullec. Ha resguardado los archivos de figuras clave como Luis Barragan y Alexander Girard, y ha construido uno de los museos de diseño mas importantes del mundo. El libro tambien incluye encartes escritos por la consultora de diseño y escritora Karen Stein, asi como un ensayo fotografico del aclamado fotografo de arquitectur

If you could imagine an entirely new fashion system what would you dream up An open access book Fashion Fictions Imagining Sustainable Worlds presents a kaleidoscope of crowdsourced responses to this open ended prompt exploring the common themes and issues that arose in the myriad of ideas received Bridging the gap between fiction and reality this imaginative and original project brings something entirely new to the study of fashion and sustainability Each world differs immensely in one the fashion conscious use foliage to dress up for a night out while in another commercial trade in clothing is as unthinkable as trade in human organs These fascinating imaginings are fleshed out and brought to life by each chapter A source of inspiration for designers researchers activists and students alike Fashion Fictions encourages its readers to reimagine the world around them and reveals what people are really yearning for in their experience of fashion The ebook editions of this book are available open access under a CC BY NC ND 4 0 licence on bloomsburycollections com Open access was funded by UKRI