Libros de Estudios y ensayos, página 18 de 265

Most companies today are firmly on the social and environmental issues bandwagon like bees around a honey pot from plastic in oceans through to diversity As a result people are increasingly distrustful of these efforts which they view as cheap marketing stunts meant to wow people into buying more Try to fly like a superman and you will come down like a tin of soup Market economists have long told us that we re driven only by money and status but the inherent human truth that cuts across age culture and gender uncovers a stronger force we wish to be in charge of our own lives and our own happiness Through extensive growth and affinity research world renowned purpose pioneer Thomas Kolster uncovers a simple answer that is key to driving marketing growth in the 21st century if you put people in control of the marketing mix from products to promotion they can grow and in turn grow your organisation This book explains the meteoric rise of a company like AirBnB how a 20 something Swede Maria de la Croix built a global coffee empire like Wheelys in just a few years and how a group of friends hanging out in a bar in Melbourne created one of the largest global non profits fighting for men s health Movember and how you can empower people to do the sa

No one has more authority to call the economic shots than Paul Krugman. In this long-awaited work, which contains all his most influential recent writings along with new commentary, Krugman chronicles how the boom economy unravelled: how exuberance gave way to pessimism, how the age of corporate heroes gave way to corporate scandals, how fiscal responsibility collapsed. From his account of the secret history of the California energy crisis to his devastating dissections of the dishonesty of the Bush administration, Krugman tells the uncomfortable truth about how the United States lost its way.

It's time to stop just worrying about climate change, says Paul Gilding. Instead we need to brace for impact, because global crisis is no longer avoidable. The 'Great Disruption' started in 2008, with spiking food and oil prices and dramatic ecological change like the melting polar icecap. It is not simply about fossil fuels and carbon footprints. We have come to the end of Economic Growth, Version 1.0, a world economy based on consumption and waste, where we lived beyond the means of our planet's ecosystems and resources. The Great Disruption offers a stark and unflinching look at the challenge humanity faces - yet also a deeply optimistic message. The coming decades will see loss, suffering and conflict as our planetary overdraft is paid. However, they will also bring out the best humanity can offer: compassion, innovation, resilience and adaptability. Gilding tells us how to fight, and win, what he calls 'the One Degree War' to prevent catastrophic warming of the earth, and how to start today. The crisis we are in represents a rare chance to replace our addiction to growth with an ethic of sustainability, and it's already happening. It's also an unmatched business opportunity: old industries will collapse while new companies literally reshape our economy. In the aftermath of the Great Disruption, we will measure 'growth' in a new way. It will mean not quantity of stuff, but quality, and happiness, of life. And, yes, there is life after shopping. The Great Disruption is an invigorating and well-informed polemic by an advocate for sustainability and climate change who has dedicated his life to campaigning for a balanced use of Earth's limited resources. It is essential reading.

A forensic entertaining polemic from the author of The Pope s Children Ireland is deeply in debt beholden to the IMF the EU and the bond markets Its economy is frozen and years of austerity are ahead It didn t have to be this way and it doesn t have to be this way In The Good Room David McWilliams who spotted the dangers of the Irish property bubble and imbalances within the eurozone at a time when other commentators were cheerleading the boom explains the bizarre economics behind Ireland s current predicament and illuminates a different path for the country He illustrates the consequences of debt and austerity for ordinary Irish people and explains why austerity can t work And he shows that history offers numerous useful models for Irish recovery provided we open our eyes to them Economics is about people like you The Pope s Children was the book that connected the dots between economics and daily life in Ireland during the boom years The Good Room does the same for the Ireland of the bust and is in its call for a completely different approach an even more urgent and necessary work McWilliams has a great knack for bringing a complex economics story to life He is also funny In economics that s a rare and persuasive combination

A nation s economic success depends on the capacity of its companies and trading organizations to develop business relationships trade and do business in the international arena Doing business across borders subtly changes the processes and skills the successful manager needs Cultural social geographic and legal factors serve to complicate the picture The mantra for managers today is think global act local In this handbook the authors concentrate on the big developments that currently are happening at an international level They consider how managers operating in the global business landscape must change what they do to create advantages and remain competitive The Global Business Handbook is based on the structure of the very successful I SEG International School of Management s programme on international management It includes a global focus backed by the latest research on different aspects of international business carried out in different parts of the world

Charities play an increasingly important role in our society Whether caring for the vulnerable campaigning for change or enabling access to the arts they are organisations on a mission underpinned by social purpose However charities now face unique challenges in a turbulent global economic climate due to structural changes in society post Covid and pressure on disposable incomes Charities need to transform and in some cases modernise for sustained increasing demand from their service users they need to engage with a wider range of stakeholders meet higher public expectations on transparency and governance and compete for resources from existing as well as a continuous range of new competitors This book brings together leading scholars to think about what is needed to future proof the non profit sector in areas such as partnerships collaborations branding communications income generations and fundraising stakeholder involvement and meeting the future needs of service users This edited collection builds upon the research in the Editors first book Charity Marketing Contemporary Issues Research and Practice to challenge students researchers and practitioners in understanding the challenges and opportunities ahead and think about how to future proof no

Going under the hood of retail strategy this book provides in depth coverage of how retailers can leverage the latest in data analytics and technology to improve profitability and customer value thr