Preventa de ebooks de economía

Mais do que vender, a Metodologia 4A1F prope conectar, transformar e construir valor em uma relaço comercial com Inteligencia Emocional e Social, respeitando os aspectos da neurociencia do comportamento e elevando o conceito ao Design Thinking e suas nuances.Este livro no trata apenas de tecnicas. E um convite para uma jornada de transformaço: autoconhecimento e crescimento que começam dentro de voce.Voce aprendera a sair da zona do medo e caminhar com firmeza em direço a zona de crescimento.Desafiar crenças limitantes e vender com proposito, no apenas com scripts.Alem de impactar pessoas, construir resultados prolificos, no apenas numeros.Este e o chamado da Metanoia. E tambem o primeiro passo do Metodo 4A1F. A metodologia 4A1F nasce dessa compreenso: "para mudar o resultado da venda, e preciso mudar o estado interno do vendedor".Cada fase desse metodo foi desenhada com base em principios de Inteligencia Emocional, neurociencia do comportamento e comunicaço persuasiva:1. Abordagem: como gerar atenço e criar conexo nos primeiros segundos, com postura emocional e leitura comportamental.2. Acolhimento: como fazer o cliente se sentir em um espaço seguro, emocionalmente disponivel para ouvir sua proposta.3. Atendimento: como ouvir ativamente, identificar as dores reais e oferecer soluçes que gerem alivio emocional.4. Acompanhamento: como lidar com objeçes e hesitaçes sem romper a conexo.5. Fechamento: como transformar intenço em aço, conduzindo com segurança ate o "sim" final e tornar a venda um processo recorrente.

As empresas que mais crescem hoje não são as que têm mais recursos, mas as que aprendem mais rápido. E é exatamente aí que entra o T&D (Treinamento e Desenvolvimento), a área responsável por capa

Recovering Timeless Leadership Vision for Contemporary Challenges Successful leadership needs more than top-down strategic plans and lofty vision statements. Real leadership happens at the intersection of a leaders inner life with the outer expression of care for their organization and the communities it serves. To find sustainable paths of leadership, we can look to reliable guidance from those whose legacy has stood the test of time.Tried and True offers a unique convergence of the decades of leadership experience of authors Margaret Diddams and Shirley Mullen with a historical exploration of John Wesleys life and leadership. Informed by their personal and professional journeys in both higher education and corporate consulting, Diddams and Mullen provide a comprehensive and practical study of John Wesleys leadership practices and his holistic view of leadership that transformed not just his immediate community but the shape of church history.In Tried and True, Diddams and Mullen speak to todays leadership fatigue with a focus on sustainable, character-driven leadership; revive John Wesleys timeless leadership practices for modern challenges; and integrate inner character with outward community impact for a vision of sustainable leadership. offer a hopeful vision for todays leaders and the communities they serve. The three attributes of surrender, stewardship, and servanthood provide a dynamic framework for leaders as they navigate the tensions and paradoxes of leadership. As leaders seek to be faithful to their calling, they will find that even as God is inspiring them to lead, he is also using the work itself to form them more closely to the image of Christ.This book doesnt offer the latest leadership fad or a "silver bullet" solution. It calls leaders back to what has stood the test of timea sustainable, countercultural path of leadership that not only transforms organizations and cultures, but also opens leaders themselves to the Spirits deep work of transformation.

Build Bridges Through Courage, Curiosity, and Compassion In a world fractured by division and isolation, The Way of Befriending offers a transformative vision of connection. Parfait Bassalé, a belonging strategist, singer-songwriter, and storyteller shows how we can dismantle barriers of race, religion, and identity, healing relationships and communities by befriending others through:Courage to confront fears and biases. Curiosity to initiate, ask, listen, and learn. Compassion to care deeply and walk alongside others. Blending deeply personal stories, practical tools, and original songs, Bassale redefines friendship as a countercultural antidote to "othering" and a pathway to liberation. His unique approach interweaves reflective inquiry with original music, creating an immersive guide for fostering authentic relationships that heal and inspire.In The Way of Befriending, youll find: Personal storytelling, reflections, and practical insights that cast a new vision for empathy. Reflective prompts and practical tools for befriending in teams, organizations, and faith communities. A multimedia experience including original music and lyrics by the author. Whether youre seeking to deepen personal connections, lead with empathy, or create inclusive communities, this book is an invitation to see the humanity in others and take the bold step of being a bridge. If youre ready to embrace a more compassionate and connected world, with The Way of Befriending youll find that the road to your own belonging is through befriending.Systems change when hearts change. Hearts change when we dare to be a friend.

A thought-provoking and comprehensive look at uncovering the root causes of persistent racial inequalities in the workplace, Dr Carlton Brown begins by examining the history of racial discrimination and how it has shaped the societal context in which organisations operate. He argues that despite concerted efforts towards diversity and inclusion, organisations often fail to create equitable spaces for people of colour. He highlights the paradoxical nature of these failures, where organisations simultaneously praise themselves for progress while maintaining deeply ingrained racial hierarchies. He exposes the prevalent racial biases, discrimination, and exclusionary practices that persist within many organisations, revealing the disconnect between intention and reality. He highlights how these issues not only hinder the personal and professional growth of individuals from marginalised communities but also impedes the overall success and progress of organisations. A comprehensive look at the state of race-relations in the workplace The Race Paradox is a perfect guide to understanding why discussing race and addressing it in the workplace is vital in todays world.

When Jeremy Grantham entered the investment business in the 1960s, he brought the thrifty Yorkshire values he had been raised with. While other money managers focused on blue chip stocks, he studied stock market history and constructed the first indices for small-cap and value stocks. Charting their ebb and flow, he saw the powerful force that would become central to his investment philosophy: mean reversion, the heartbreaking principle that good times always revert back to more boring, more ordinary times.In the early 1970s Grantham launched one of the first S&P 500 index strategies. Soon after, he cofounded GMO, which became the first firm to use a computer for investment analysis. In the late 1990s he acquired notoriety as a permabear for refusing to buy into dotcom mania. Clients left in droves, but he was vindicated when the bubble burst in 2000. Yet while his wealth grew, so did his alarm at the disastrous consequences of short-term thinking for both investors and for the planet, and he has directed nearly all his wealth to environmental protection.Written with the bestselling financial historian Edward Chancellor, The Making of a Permabear is replete with investment insights and provides a candid insiders tour of the booms and busts of the past half century.

This new book from Anthony Burton looks at ten pivotal moments in transport world history, ranging over five centuries, from the age of sailing ships to the modern jet liner. The diverse individuals range from Cornish mining engineer Richard Trevithick to French nobleman the Marquis Jouffroy dAbbans. The varied inventions cover developments on land, at sea and in the air, charting leaps in development that caused permanent change, including aqueducts and flights of locks for inland waterways, to paddle steamers and iron-hulled vessels, the hot air balloon and jet engine, the internal combustion engine for road transport, or the first electric locomotive. This is a book that tells of exciting discoveries and the lives of those who made them.

Peter Cuneo distills a lifetime of courageous leadership into timeless lessons for a world in flux Soledad OBrienPeter Cuneo, who rescued Marvel Entertainment from near bankruptcy and orchestrated its $4.5 billion Disney sale, knows leadership. In Superhero Leadership he distils decades of turnaround expertise into leadership fundamentals. Drawing from successful transformations at Marvel, Black & Decker, Remington, and Clairol, Cuneo identifies the essential attitudes, philosophies, behaviours and instincts that define transformative leadership.Through narratives and case studies, he teaches core competencies including company values, culture building, change management, crisis leadership, and self-maintenance - equipping readers to become leaders who inspire loyalty, drive success and unlock their teams full potential.

This book offers a comprehensive overview of ESG issues in real estate investments, from content to systematic implementation. It combines global, regional and local perspectives, focussing on investments. As a practical toolkit, it supports readers in taking a holistic view of ESG issues and making informed decisions.Contents: Global ESG dynamics and standards The real estate investment market, ESG & investment, finance, greenwashing Due diligence, valuation, and user perspective Deep dives, f. ex. CRREM, water, brownfields, insurance and AI Contracts, procurement, and regulatory frameworks Global, regional and local perspectives, spanning from Africa, Asia, EU & UK to the US and Latin America

This book offers a comprehensive overview of ESG issues in real estate investments, from content to systematic implementation. It combines global, regional and local perspectives, focussing on investments. As a practical toolkit, it supports readers in taking a holistic view of ESG issues and making informed decisions.Contents: Global ESG dynamics and standards The real estate investment market, ESG & investment, finance, greenwashing Due diligence, valuation, and user perspective Deep dives, f. ex. CRREM, water, brownfields, insurance and AI Contracts, procurement, and regulatory frameworks Global, regional and local perspectives, spanning from Africa, Asia, EU & UK to the US and Latin America

The book contains the complete learning content for the IPMA Level D Certification as well as the GPM Basic Certificate. It offers numerous examples, templates for project management methods and practical tips. It also aims to convey the joy of project management, which when carried out professionally is probably one of the most versatile and exciting professions imaginable.The IPMA (International Project Management Association) defines global standards for professional project management. The three competence areas of the current standard ICB4.0 (Individual Competence Baseline) Perspective (context), People (personal and social) and Practice (methods and technical) provide the certification framework for project managers. The competence-based approach of IPMA enables the transfer into practice and goes beyond the pure knowledge acquisition of other certifications solely based on tools and methods. In this way, the transfer to everyday project management can be managed successfully.Contents: Project context: how projects are embedded in companies, what legal regulations need to be considered, the role of organizational culture in project implementation People in the project: personal and social skills for project managers, how to design projects with people for people Methods and techniques: from requirements analysis to performance, resource, time and cost planning through to project controlling and project closure All topics are explained for both classical (plan-based) and agile project management and how to combine these two approaches (hybrid).New in the third edition: Project audits Humour in project management, cooperative conflict resolution Harvard concept for negotiations Importance of networks and alliances in projects Communication in change and transformation projects

The book contains the complete learning content for the IPMA Level D Certification as well as the GPM Basic Certificate. It offers numerous examples, templates for project management methods and practical tips. It also aims to convey the joy of project management, which when carried out professionally is probably one of the most versatile and exciting professions imaginable.The IPMA (International Project Management Association) defines global standards for professional project management. The three competence areas of the current standard ICB4.0 (Individual Competence Baseline) Perspective (context), People (personal and social) and Practice (methods and technical) provide the certification framework for project managers. The competence-based approach of IPMA enables the transfer into practice and goes beyond the pure knowledge acquisition of other certifications solely based on tools and methods. In this way, the transfer to everyday project management can be managed successfully.Contents: Project context: how projects are embedded in companies, what legal regulations need to be considered, the role of organizational culture in project implementation People in the project: personal and social skills for project managers, how to design projects with people for people Methods and techniques: from requirements analysis to performance, resource, time and cost planning through to project controlling and project closure All topics are explained for both classical (plan-based) and agile project management and how to combine these two approaches (hybrid).New in the third edition: Project audits Humour in project management, cooperative conflict resolution Harvard concept for negotiations Importance of networks and alliances in projects Communication in change and transformation projects

NO SIGAS AL REBAÑO, CREA TU PROPIO CAMINO HACIA LA GRANDEZA.Hace años, nadie creía en mí. Ni mi familia ni mis amigos… ni siquiera yo mismo. A los siete años ya me había enfrentado la muerte, mientra

Con casi 10 millones de ejemplares vendidos en todo el mundo, esta guía del carismático líder empresarial más célebre de Japón y monje budista, Kazuo Inamori, nos ofrece una filosofía de vida para alcanzar nuestros sueños y lograr la plenitud.Una guia para liderar con proposito, transformar con etica y vivir con plenitud.Kazuo Inamori, fundador de Kyocera y KDDI, dos gigantes empresariales japoneses, comparte en estas paginas el recorrido vital que lo llevo a construir sus empresas desde cero, guiado siempre por una filosofia de trabajo basada en el esfuerzo, la humildad y el amor por lo que se hace.A traves de sus vivencias como empresario y monje zen, Inamori revela que el verdadero liderazgo nace de una etica profunda, una actitud positiva y una voluntad firme de superarse a diario. Para el, ser altruista no es solo una virtud, sino el eje que permite pulir nuestra alma y orientar nuestras acciones hacia un bien mayor.Este libro es mucho mas que una guia: es una brujula espiritual y practica que nos anima a tomar el control de nuestra vida alineandonos con el flujo del universo. Porque, como defiende el autor, nuestros actos, palabras y pensamientos definen nuestro destino.Con enseñanzas profundas sobre liderazgo y crecimiento personal, esta obra se ha convertido en un clasico que sigue transformando vidas en todo el mundo.

O que falta no seu negócio não é mais esforço, é mais visão.Você sente que trabalha muito para fazer o negócio acontecer, mas ele não sai do lugar? Sente que tem deixado a vida pessoal de lado em det

¿Podremos seguir pagando la factura del capitalismo en las próximas décadas?Hace siglos la sociedad se dividía entre reyes y campesinos. Hoy se ha desarrollado una gran clase media que, teóricamente, goza de mas privilegios que nunca. Y aunque la riqueza y la pobreza siguen existiendo, en las ultimas decadas es evidente que las sociedades occidentales han progresado en materia de igualdad economica y social. ¿Cuales han sido las claves de ese progreso? Entre ellas se encuentran la educacion, las mejoras salariales y la acumulacion de riqueza mediante la vivienda y el ahorro para la jubilacion.Gracias a investigaciones de vanguardia y sorprendentes datos actuales, Daniel Waldenstrom analiza en este libro el crecimiento que ha experimentado la clase media a lo largo del siglo xxi y como su participacion en la riqueza total de la sociedad esta afectando a los modelos actuales de capitalismo. ¿Nos conduce esta realidad a una desigualdad sin limites o, por el contrario, el sistema es capaz de autorregularse?Pero ¿como podemos consolidar estos logros al tiempo que fomentamos la creacion de nuevo capital? ¿Lograran los jovenes el mismo bienestar que las generaciones anteriores? ¿Hay que subir los impuestos a las clases altas? ¿Conseguiremos ser mas ricos y mas iguales?

El divulgador financiero nº1 en España nos da las claves psicólogicas para ganar dinero.Todos soñamos con una vida tranquila y feliz, con tiempo libre y sin preocupaciones económicas. Todos soñamos con lograr la Independencia Financiera, pero a menudo creemos que, para conseguirla, dependemos de conocimientos de economia complejos y dificiles de entender. Sin embargo, existe algo aun mas importante y que muchas veces pasamos por alto: nuestra mentalidad.Gregorio Hernandez nos enseña, en este libro, que adquirir la psicologia adecuada es la base para desarrollar una relacion ideal con el dinero y con las inversiones en Bolsa. Y que, gracias a ella, podemos aprender a gestionar los riesgos, el miedo a equivocarnos en nuestras decisiones o las subidas y bajadas del mercado. Porque solamente cambiando nuestra forma de entender la economia podremos empezar a vivir con mayor libertad.Publicado anteriormente con el titulo Psicologia para ganar dinero y tranquilidad con la Bolsa, este libro nos enseña a adquirir la psicologia adecuada para invertir a largo plazo.

Un libro que une lo que la ciencia advierte, la historia confirma y la política evita asumir: que ningún progreso puede ignorar los límites del planeta.Vivimos rodeados de energía, aunque pocas veces pensamos en lo que cuesta producirla. Detras de cada alimento, de cada luz encendida o de cada viaje en coche hay una compleja maquinaria impulsada por petroleo, gas o carbon. Hoy, obtener una sola kilocaloria de cordero puede requerir hasta cincuenta y siete de combustible fosil: una paradoja que anuncia el final de un modelo a medida que las reservas se agotan.En La guerra por la energia, el exministro Alberto Garzon recorre la historia de la humanidad desde los cazadores-recolectores de la prehistoria hasta el capitalismo del siglo XXI, pasando por el colonialismo, la Revolucion Industrial o las actuales disputas en torno al litio y las tierras raras, para mostrar como la lucha por controlar las fuentes de energia ha dado forma a nuestras sociedades, impulsado y derribado imperios y define el mapa geopolitico actual.Con un estilo claro y riguroso, Garzon entrelaza historia, ciencia y politica para explicar el camino que nos ha conducido a la crisis ambiental actual, y propone un horizonte distinto: una sociedad que reconozca los limites del planeta y situe la justicia social en el centro.

La mayoría de nosotros nos sentimos agobiados por la sobrecarga de trabajo o por la dificultad de compatibilizar vida laboral y profesional y necesitamos aprender a organizarnos mejor. Si lo conseguimos podremos disponer de mas tiempo, y el tiempo es una inversion. El problema es que mucha gente no usa el tiempo de forma inteligente, sino arrastrada por los demas o por la inercia, sin detenerse a identificar y acotar sus objetivos, por que los quiere y como los va a conseguir. Este libro nos da las claves para tomar las riendas de nuestra vida y dedicar nuestro tiempo, que es nuestra vida, a lo que de verdad queremos.

El creador de campañas de marketing icónicas nos revela su secreto para influir en la sociedad: la conexión culturalNos pasamos el día tratando de influir en los demás. Todos somos vendedores de algo. En este libro, Marcus Collins nos enseña que, para inspirar, para llegar a nuestra audiencia, lo primero en lo que debemos pensar es en como apelar a sus valores y conectar con su cultura.Basado en mas de una decada de experiencia y con un afan divulgador, Collins nos adentra en las intrahistorias de algunas de sus famosas campañas con compañias como Nike o Apple para explicarnos de que manera podemos usar la cultura para influir en las personas.