Novedades del último mes en eBooks de Economía de la empresa

"Muchos creen que profesionalizar una pyme empieza por sumar procesos o sistemas. Pero este libro te lo deja clarísimo: el verdadero cambio empieza por la cabeza. Un Directorio bien conformado no es un lujo, es una necesidad para crecer de forma sostenible. Con lenguaje claro, ejemplos reales y ejercicios practicos, Ivan te acompaña, paso a paso, a salir del dia a dia y empezar a pensar en el futuro. Es un libro para hacer, no solo para leer" (Patricia Jebsen, directora en empresas de tecnologia, comercio electronico y retail). "El gran paso de las pymes: transformar la cabeza para hacer crecer el cuerpo. Con claridad, generosidad y experiencia, Ivan pone en valor el rol del Directorio como herramienta clave para profesionalizar la pyme y construir una cultura de gobierno que mire al mediano y largo plazo. Su propuesta no es solo reflexiva, es completamente accionable. Cada capitulo invita a pasar de la intuicion a la estrategia, de la conversacion de pasillo a la toma de decisiones bien fundada. Sin duda, Ivan es un referente indiscutido en temas de gobierno y direccion en las pymes" (Oscar Alberto ReinaMaster Chair Vistage. Empresario).

This guide cuts through the noise and gives you exactly what you need as a complete beginner: clarity, direction, and confidence. No fluff. No assuming you already know the basics. Just straightforward steps to help you create your first pieces of content without drowning in tutorials or second-guessing every decision.Inside, youll discover how to choose the right platform for you, what type of content actually works for beginners, how to generate ideas when your mind goes blank, and simple production methods that dont require expensive tools or technical skills.Whether youre building a business, growing a side project, or simply want to share your voice online, this playbook meets you exactly where you are and walks you forward one clear step at a time.Stop waiting for the perfect moment. Start creating content that connects.

You want to build a creator business that mattersone that generates real income while staying true to your values. But everywhere you look, the advice feels manipulative: fake scarcity, aggressive tactics, empty promises.This book shows you a different path. Youll learn how to build a profitable creator business grounded in authenticity, transparency, and genuine service. Discover frameworks for creating offers that truly help your audience, pricing ethically while valuing your expertise, and growing sustainably without burnout or exploitation.Inside, youll find practical strategies for setting boundaries with your community, making honest marketing decisions, balancing profit with purpose, and measuring impact beyond revenue. Learn how to navigate difficult ethical dilemmas, build long-term trust, and create a business model that aligns with your deepest values.This isnt about sacrificing profitits about building something that lasts. A creator business where success and integrity arent opposing forces, but foundational partners.

Youre wearing every hat in your businessmarketer, writer, customer service rep, admin assistant. What if one tool could handle half of that workload?This book reveals how solopreneurs are using ChatGPT as a virtual team member to automate repetitive tasks and multiply their output. Youll discover proven prompts for creating sales emails, generating social media content, drafting proposals, handling customer inquiries, and brainstorming product ideas. Learn which business functions AI excels at and where your human judgment remains irreplaceable.Inside, youll find workflow systems that integrate ChatGPT into your daily operations, strategies for maintaining brand voice across AI-generated content, and time-saving templates for common business scenarios. Youll also learn how to train the AI to understand your specific business, troubleshoot generic outputs, and create content that converts without spending hours writing.No team required. No steep learning curve. Just strategic AI implementation that lets you operate like a full companywhile staying a lean, profitable solo operation.

Every business reaches moments where the original plan stops working, but most founders wait too long to pivot or change direction so drastically they lose everything they built . This book provides a clear framework for recognizing early warning signs that a pivot is necessary, evaluating whether to adjust your product, market, business model, or positioning, and executing the transition without burning cash or losing your core customers . Readers will learn how to distinguish between temporary setbacks and structural problems that require strategic change, how to test pivot ideas before committing fully, and how to communicate shifts to teams, investors, and customers without eroding trust . It covers the most common pivot types including customer segment pivots, value proposition shifts, channel changes, and business model transformations, with real case studies showing what worked and what failed . Through diagnostic tools, decision matrices, and implementation checklists, you will understand how to preserve your best assets while letting go of what no longer serves your business, so you can pivot with confidence rather than desperation . Whether your business is struggling or simply hitting a growth ceiling, this guide helps you make strategic turns that lead to breakthrough instead of breakdown .

Most service businesses are built for good times and collapse the moment economic uncertainty hits, budgets freeze, and clients disappear overnight . This book shows how to structure your service business so it remains profitable and in-demand regardless of recessions, market downturns, or industry disruptions . Readers will learn how to focus on services clients cannot afford to cut, diversify revenue streams without losing focus, and build pricing models that survive budget pressures while maintaining healthy margins . It covers essential strategies including positioning yourself as mission-critical rather than nice-to-have, creating recurring revenue through retainers and subscriptions, building cash reserves and financial discipline, and maintaining client relationships that outlast economic cycles . Through actionable frameworks, financial planning tools, and real examples from service businesses that survived multiple recessions, you will understand how to reduce dependency on single clients, trim expenses without sacrificing quality, and market effectively when everyone else is going quiet . Whether you run a consulting practice, agency, or freelance business, this guide helps you build resilience into your business model so economic downturns become opportunities rather than existential threats .

This book is for experienced professionals who know they are worth more than a monthly paycheck but are unsure how to turn years of corporate work into a consulting business clients will actually pay for . Instead of vague motivation, it offers a practical roadmap to identify your most marketable skills, define a clear consulting niche, and translate your past roles into compelling offers that solve real business problems . You will learn how to price and position your services, build credibility without a bigname employer behind you, and create a simple client acquisition system that works even if you hate "selling" . Through frameworks, worksheets, and realworld examples, this guide shows you how to avoid undercharging, scope creep, and confusion about what you really do, so you can step out of corporate with confidence and build a consulting practice that is both profitable and sustainable . Whether you want a side consulting income or a fulltime practice, this book helps you move from employee mindset to business owner thinking, without wasting years on trial and error .

The worlds most successful companiesNetflix, Adobe, Amazondont just sell products; they sell predictable experiences through subscription models. The Recurring Revolution reveals the core strategies behind building and scaling a profitable subscription-based business. From identifying the right niche to designing pricing tiers, optimizing onboarding, and reducing churn, this book equips entrepreneurs and business leaders with a complete roadmap to recurring success. It combines case studies, actionable frameworks, and metrics-driven insights to help you convert one-time buyers into lifelong subscribers. Whether youre launching a SaaS platform, a membership site, or a subscription box, learn how to design an experience that keeps customers coming back month after month.

Selling or stepping away from your business can be the biggest deal of your lifeyet most entrepreneurs wait too long to plan it. Exit Smart unpacks the roadmap to designing a profitable, stress-free exit strategy that safeguards your legacy and financial freedom. Learn how to assess your business value, prepare for mergers or acquisitions, negotiate favorable terms, and ensure a smooth transition for your team and clients. This book reveals insider tactics used by seasoned entrepreneurs, investors, and M&A professionals to exit on their own terms. Whether you aim to sell, transfer ownership, or retire, Exit Smart offers the strategic clarity to turn your years of hard work into lasting wealth.

Every entrepreneur faces a defining decision: build your own brand or buy into a proven system. Freedom or Framework takes you beyond the surface to uncover the real-world pros and cons of franchising versus running an independent business. Learn how profitability, autonomy, risk, and scalability differ between the two pathsand which best suits your personality, goals, and resources. With case studies, financial analyses, and honest insights from franchise owners and independent founders alike, this book helps readers make confident, data-informed decisions. Whether you dream of opening your own cafe or investing in a global franchise, this guide shows the reality behind the opportunityand how to craft your success story on your terms.

– Saindo da Crise: Fé, Estratégia e um Caminho Prático para Recomeçar Quando tudo parece desmoronar, nasce uma oportunidade única: reconstruir a vida com mais força, clareza e propósito. Saindo da Cr

Máquina de Vendas Digital: Estratégias para Sair do Achismo e Criar um Sistema de Vendas 24/7 com Alta Conversão Se o sucesso do seu negócio digital depende da sorte, de um post que viralizou ou do a

Youre posting consistently but your follower count stays frozenand youre wondering what successful accounts know that you dont.Instagram growth isnt random luck or expensive ads. Its understanding how the platform works, what content performs, and which strategies actually move the needle. While most accounts stagnate with vanity tactics, strategic creators build engaged communities that translate into real business results.This actionable guide reveals the Instagram growth system used by accounts that exploded from zero to thousands of followers in months. Youll learn exactly what works in todays algorithm-driven landscape.Youll discover how to crack Instagrams recommendation algorithm for maximum reach, create content formats that generate saves, shares, and engagement, optimize posting times based on your specific audience behavior, write captions that stop scrollers and spark conversations, and leverage Reels, Stories, and carousel posts strategically.Learn the psychology behind viral content and how to engineer shareability into your posts. Understand why engagement rate matters more than follower count and how to cultivate genuine interactions that signal quality to Instagrams algorithm.

Youre drowning in tasks that someone else could handle for a fraction of your hourly valueand its killing your business growth.Every hour you spend on administrative work, graphic design, bookkeeping, or social media scheduling is an hour not spent on revenue-generating activities that only you can do. Successful entrepreneurs understand that doing everything yourself isnt a badge of honorits a growth ceiling.This strategic guide reveals how to identify what to outsource, find reliable talent, and build systems that multiply your productivity without multiplying your stress. Stop wearing all the hats. Start building a team that amplifies your impact.Youll discover how to calculate your true hourly value and identify low-value tasks, find quality freelancers and virtual assistants across platforms, create standard operating procedures that ensure consistent results, communicate expectations that prevent costly misunderstandings, and scale from your first virtual assistant to a full remote team.Learn which tasks to outsource first for maximum impactfrom repetitive administrative work and content creation to customer service and technical support. Understand the critical difference between tasks you should delegate versus those requiring your unique expertise.This book exposes common outsourcing mistakes that cost entrepreneurs thousandsfrom vague instructions and poor vetting to micromanagement and inadequate training. Youll discover frameworks for successful delegation that protect quality while freeing your time.

Start selling physical products today without buying inventory, renting warehouses, or risking thousands of dollars.Print-on-demand has revolutionized e-commerce by eliminating traditional barriers that kept aspiring entrepreneurs on the sidelines. You design it, customers buy it, and someone else prints and ships itwhile you keep the profit. Its that simple.This comprehensive guide reveals exactly how to build a thriving print-on-demand business from absolute zero. No design degree needed. No massive startup capital required. Just your creativity and commitment to building something real.Youll discover how to identify profitable niches that arent oversaturated, create designs that sell even if you cant draw, choose between platforms like Printful, Printify, and Redbubble, set up profitable Etsy, Amazon, or Shopify storefronts, and price products for maximum profit margins.Learn the secrets behind viral designs and evergreen products that generate consistent sales month after month. Understand copyright and trademark basics to avoid legal nightmares that destroy businesses overnight. Master the art of product mockups that make customers click "buy now."This book exposes the reality behind print-on-demand successwhat actually works versus the myths perpetuated online. Youll see real profit margin breakdowns across different products, from t-shirts and mugs to phone cases and wall art. Discover which products offer the best returns and which ones waste your time.

Most Fiverr sellers never get their first orderbut its not because of competition or luck.Successful Fiverr gigs follow a proven formula that captures attention, communicates value, and converts browsers into buyers. While beginners struggle with zero visibility and price wars, strategic sellers build thriving businesses earning thousands monthly from carefully optimized gigs.This comprehensive guide reveals the complete Fiverr success system from zero to consistent income. Youll learn what separates top-rated sellers from those who quit after frustrating weeks of silence.Youll discover how to identify profitable niches where demand exceeds supply, craft gig titles that rank in Fiverr search and attract clicks, write descriptions that sell your service not just describe it, create gig packages that maximize order value, and design thumbnails that stand out in crowded categories.Learn Fiverrs ranking algorithm secretswhat actually pushes gigs to page one versus what keeps them buried. Understand the critical first 60 days that determine whether your gig succeeds or fails. Master pricing strategies that balance competitiveness with profitability.This book exposes the psychology behind buyer behavior on Fiverr. Discover what makes someone choose your $50 gig over a competitors $5 offer. Learn how to position yourself as the premium choice worth higher rates, even as a newcomer without reviews.See real gig teardowns analyzing what works and what doesnt across categories like graphic design, writing, video editing, voice-over, programming, and digital marketing. Understand category-specific optimization techniques that apply to your particular skill set.Master the art of gig requirements that prevent scope creep and revision nightmares. Learn communication strategies that turn first-time buyers into repeat clients. Discover upselling techniques that double your average order value without being pushy.

One bad client without a solid contract can destroy months of hard work and income.Every freelancer faces the same nightmares: clients who refuse to pay, endless revision requests, stolen work, and disputes that drain time and money. Most of these disasters share one root causeweak or nonexistent contracts that leave you legally vulnerable.This essential guide arms you with the contract knowledge that separates protected professionals from freelancers getting exploited. You dont need a law degree to write contracts that safeguard your business, income, and sanity.Youll discover how to structure contracts that clearly define scope and prevent endless revisions, establish payment terms that ensure you actually get paid, protect your intellectual property and creative work, set boundaries on communication and working hours, and include termination clauses that let you fire nightmare clients.Learn what every freelance contract must include to be legally enforceable. Understand the critical difference between contracts, proposals, and statements of workand when to use each. Master the language that protects you without scaring away good clients.This book provides ready-to-use contract templates for writers, designers, developers, consultants, virtual assistants, and other freelance professionals. Each template includes clause-by-clause explanations of why its there and how it protects you. Customize them for your specific services without starting from scratch.Discover how to handle difficult contract conversations with confidence. Learn what to do when clients want to skip contracts or propose their own one-sided agreements. Understand negotiation strategies that protect your interests while maintaining professional relationships.

You have valuable knowledgenow its time to get paid for sharing it.Whether youre a professional with years of experience, a hobbyist with specialized skills, or someone whos mastered a particular craft, your expertise is worth money. Online courses let you package that knowledge once and sell it repeatedly, creating genuine passive income streams.This practical guide walks you through the entire course creation journey, from identifying your profitable niche to launching and scaling your educational business. No technical degree required. No massive following needed. Just your knowledge and the willingness to share it.Youll discover how to validate course ideas before investing time and money, structure content that keeps students engaged and completing, choose the right platform for hosting and selling your courses, create professional videos without expensive equipment, price your course to maximize both sales and profit, and build an audience of eager students ready to buy.Learn the proven frameworks for transforming scattered knowledge into organized, transformative learning experiences. Understand how to overcome impostor syndrome and recognize that you dont need to be the worlds leading expertyou just need to know more than your target students.This book reveals the mistakes that doom most first-time course creators, from over-complicated content to poor marketing strategies. Youll discover the 80/20 approach: which 20% of efforts generate 80% of course sales, and how to focus your energy accordingly.

Your YouTube channel could launch next weekbut most beginners make critical mistakes that guarantee failure before their first upload.Starting a YouTube channel feels overwhelming with equipment choices, content strategy, algorithm mysteries, and monetization thresholds. While thousands of channels launch daily and quit within months, strategic creators build sustainable audiences that generate real income and opportunities.This definitive starter guide eliminates the guesswork and provides a clear path from channel creation to your first 1,000 subscribers and beyond. Youll avoid costly mistakes that waste months of effort and learn what actually matters for YouTube success.Youll discover how to choose a profitable niche with growth potential and low competition, set up your channel for maximum discoverability and credibility, create compelling thumbnails that boost click-through rates dramatically, write titles and descriptions optimized for search and suggestions, and plan content calendars that maintain consistency without burnout.Learn the truth about equipmentwhat you actually need versus expensive gear that wont improve results. Understand video editing basics that create professional-looking content without Hollywood budgets or technical expertise.This book demystifies YouTubes recommendation algorithm. Discover what signals tell YouTube to promote your videos versus bury them. Learn how watch time, engagement, and click-through rate work together to determine channel growth velocity.Explore different content formats from tutorials and vlogs to reviews and entertainmentfinding the style that matches your personality and niche. See real channel case studies showing their first-year growth, content evolution, and what worked versus what flopped.

One legal mistake can destroy years of hard work and wipe out everything youve built overnight.Most entrepreneurs launch businesses without understanding basic legal protectionsand pay dearly when disputes arise, audits happen, or customers sue. While legal issues feel overwhelming and expensive, knowing fundamental business law basics protects your assets, income, and future without requiring a law degree.This essential guide provides the legal foundation every business owner needs before opening their doors. Youll understand what matters, whats urgent, and what can waiteliminating confusion and preventing disasters.Youll discover how to choose the right business structure to protect personal assets, register your business correctly and maintain compliance, understand contracts that protect rather than expose you, navigate employment law when hiring your first team members, and protect intellectual property including trademarks and copyrights.Learn which legal mistakes cause the most damage to small businessesfrom inadequate liability protection and missing insurance coverage to non-compliant contracts and improper tax classifications. Understand how to fix vulnerabilities before they become expensive problems.This book demystifies legal jargon and complex concepts into plain language action steps. Youll know exactly what documents you need, when to create them, and what red flags require immediate professional legal counsel.Explore the difference between sole proprietorships, LLCs, S-corps, and C-corpsunderstanding tax implications, liability protection, and administrative requirements for each. Discover which structure fits your business type, revenue level, and growth plans.Master contract essentials that prevent disputes with clients, vendors, partners, and employees. Learn what every business contract must include, what terms protect you, and when standard templates work versus requiring customization.