Novedades del último mes en eBooks de Marketing y publicidad

Por anos, eu me questionava por que algo que eu considerava extraordinário estava despercebido pelos outros. A resposta não estava no que eu fazia — mas em como eu me posicionava. Foi quando descobri

Trade shows offer a high-stakes stage where brands are made, deals are closed, and networks expand exponentially. Showtime Advantage reveals the insider tactics to stand out, attract your ideal audience, and convert booth visitors into loyal business partners. Learn how to choose the right events, design show-stopping displays, manage logistics, and build pre-show buzz that draws crowds. This book also teaches the art of real-time networkinghow to approach potential partners, pitch with confidence, and follow up effectively for maximum ROI. Packed with marketing insights, exhibitor checklists, and proven sales psychology, its your complete guide to mastering the trade show arena and leaving competitors in the shadows.

Why do customers happily pay more for some products and resist paying less for others? Price to Win reveals the fascinating psychology and science behind pricing that persuades, converts, and maximizes profit. More than just numbers, great pricing is about understanding human behavioranchoring, perceived fairness, scarcity, and emotional value. This book guides entrepreneurs and business leaders through building a pricing strategy that aligns with both customer psychology and business goals. Learn how to test, adjust, and communicate prices that reflect value instead of cost. With real examples from leading brands and actionable frameworks, youll gain the tools to price confidentlyand profit intelligently.

Você já se sentiu frustrado com a falta de clientes? Perdeu oportunidades por não saber como abordar novos contatos? Já tentou seguir scripts prontos, mas percebeu que eles não funcionam para o seu m

You write blog posts, create videos, post regularly, yet barely anyone engages. Your content feels lost in a sea of noise. You watch competitors get traction while your efforts produce crickets. The frustrating part is you know your content is good, yet it remains invisible. This is not a reflection of your writing or creativity. It is a reflection of your strategy, and nobody has taught you the real system behind content marketing that actually works.Most beginners approach content marketing backward. They create first and hope people find it later. They write about what interests them instead of what their audience actually needs. They post sporadically and wonder why consistency does not matter. They measure success by views instead of the actions that move the needle. This book flips the approach and shows you the proven framework used by content marketers who build real audiences and generate actual business results.You will learn what content marketing really is, why it is one of the most powerful yet misunderstood strategies in digital business, and how it differs from traditional advertising. The book walks you through identifying your target audience with precision, understanding what problems they are trying to solve, and creating content that directly addresses those problems so people actually want to read, watch, or listen. You will discover how to plan content strategically instead of randomly, how to repurpose one piece of content across multiple formats and channels, and how to build a sustainable content creation system that does not burn you out.

You post on social media, dabble in ads, maybe write a few blog posts, but nothing seems to move the needle. The traffic is weak, the engagement is low, and sales barely change. It feels like digital marketing is one big guessing game that everyone else understands but you. Before you give up, you need a simple explanation of what is really going wrong and how to fix it.This book strips digital marketing down to its essentials so beginners can finally see the full picture. You will understand what digital marketing actually is, how all the pieces fit together, and why copying random tactics from the internet almost always leads to frustration. Instead of chasing every new platform or trend, you learn how to focus on a few channels that make sense for your goals, your audience, and your budget.Step by step, the book walks you through defining who you are trying to reach, what problem you solve for them, and how to translate that into clear messages that people care about. You will see how websites, social media, email, content, and paid ads each play a different role, and how to use them without feeling overwhelmed. You also discover the basics of tracking results, so you can finally understand what is working, what is not, and where to adjust.

Digital Products: Common Questions and Answers is a comprehensive guide for anyone curious about the fast-growing world of digital goods. From beginners to experienced creators, this book breaks down complex topics into simple, easy-to-understand answers, helping readers navigate the evolving digital marketplace. The guide starts by defining what digital products are and exploring the variety of forms they can take, from e-books and courses to software, templates, and digital art. Readers gain clarity on how these products differ from physical goods and why they have become a popular avenue for creators and businesses. Questions about creation and design are addressed in practical terms. The book explains how to develop digital products that meet user needs, the tools commonly used, and how to ensure quality and usability, all without overwhelming readers with technical jargon. Marketing and distribution are explained step by step. Readers learn where and how to sell digital products, strategies for reaching the right audience, and the basics of pricing and promotion. These insights help both newcomers and experienced entrepreneurs make informed decisions. The guide also tackles legal and ethical considerations, such as copyright, licensing, and content protection. Clear answers help readers understand how to protect their work while respecting the rights of others in a digital marketplace.

Advertising Online: Common Questions and Answers is a practical and easy-to-follow guide for anyone who wants to understand how digital advertising really works. With so many platforms, tools, and strategies available, online advertising can feel overwhelmingthis book simplifies the process by addressing the questions people ask most often. The book begins by covering the basics: what online advertising is, how it differs from traditional marketing, and why businesses of all sizes rely on it. Readers will gain a clear understanding of the digital landscape and how advertising fits into todays online world. From there, the guide explores the most common advertising channels, including search engines, social media platforms, and display networks. Each section answers important questions about how these systems function and how to decide which options are the best fit for specific goals. Budgeting and costs are also explained in straightforward terms. Readers will learn how online ad pricing works, what factors affect campaign costs, and how to get the most value out of every dollar spent. This section takes the mystery out of managing advertising expenses. Practical questions about targeting, reach, and audience engagement are addressed with clear answers. The book explains how advertisers can connect with the right people, measure results, and adjust campaigns to improve performance over time.

What if the hidden forces that shape nations, markets, and fortunes were laid bareand still apply centuries later?In The Wealth of Nations, Adam Smith reveals the timeless principles behind prosperity, innovation, and economic freedom. From the power of individual choice to the invisible hand that guides entire societies, this groundbreaking work remains one of the most influential books ever written.Readable, insightful, and surprisingly modern, this edition brings Smiths wisdom to life for todays entrepreneurs, investors, leaders, and curious thinkers. Praised as "the foundation of modern economics" and studied by generations, it continues to inspire those seeking to understand how wealth is createdand how it can be multiplied.If youre ready to uncover the ideas that shaped capitalism and transformed the world, this book is your essential guide.Start reading today and experience the classic that still explains how the world really works.

A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóri

This e-book clearly and objectively reveals the principles that drive successful sales far beyond persuasion techniques, it s about understanding human behavior and applying tested methods that transform potential clients into real buyers. Based on the fundamentals of consumer psychology, strategic communication, and neurosales, Unveiling Sales shows how to create an emotional connection, awaken the desire to buy, and eliminate objections naturally. You will learn how to structure valuable arguments, build authority, and master the sales closing process without seeming pushy. The content covers everything from the most effective mental triggers to the importance of the customer journey and brand narrative. Everything is explained with practical examples and exercises to apply immediately to your business. Whether you are a beginner or an experienced professional, this guide offers a practical and up-to-date perspective to boost your sales results, whether in the digital or face-to-face environment. Download the Unveiling Sales e-book now and discover how to apply proven strategies that combine technique, psychology, and communication to increase your conversions and build lasting relationships with your customers.