contemporary strategy analysis : concepts, techniques, applicatio robert m. grant 9780470257661

CONTEMPORARY STRATEGY ANALYSIS : CONCEPTS, TECHNIQUES, APPLICATIO

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ROBERT M. GRANT

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  • Encuadernación: Tapa blanda
  • Editoral: LEA
  • Lengua: INGLÉS
  • ISBN: 9780470257661

Grant (management, Georgetown University) equips managers and students of management with the core concepts, frameworks, and techniques of strategic management. Coverage progresses from tools of strategy analysis to corporate strategy. This fifth edition has been revised to reflect recent work in the areas of resources and capabilities, industry evolution, and global strategy within the multinational company. This edition reconsiders the shareholder value mode, offering more coverage of values and corporate social responsibility. Annotation ©2004 Book News, Inc., Portland, OR

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