📗 Libro en inglés PETROTURFING

How social media has become a critical tool for advancing the interests of the Canadian oil industry Petroturfing presents an incisive look into how Canada s pro oil movement has leveraged social media to rebrand the extractive economy as a positive force Adapting its title from the concept of astroturfing which refers to the practice of disguising political and corporate media campaigns as grassroots movements the book exposes the consequences of this mutually informed relationship between social media and environmental politics Since the early 2010s an increasingly influential network of pro oil groups organizations and campaigns has harnessed social media strategies originally developed by independent environmental organizations in order to undermine resistance to the fossil fuel industry Situating these actions within the broader oil culture wars that have developed as an outgrowth of contemporary right wing media Petroturfing details how this coalition of groups is working to reform the public view of oil extraction as something socially economically and ecologically beneficial By uncovering these concerted efforts to influence the energy consciousness Jordan B Kinder reveals the deep divide between Canada s environmentally progressive reputation a