positioning: the battle for your mind al ries jack trout 9780071373586

POSITIONING: THE BATTLE FOR YOUR MIND

 (En papel)

AL RIES ; JACK TROUT

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  • Nº de páginas: 213
  • Encuadernación: Tapa blanda
  • Editoral: MCGRAW-HILL
  • Lengua: INGLÉS
  • ISBN: 9780071373586
¿Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....¿¿David Bohnett, Chairman and Founder of GeoCities.

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