📗 Libro en catalán SOBRE LA DIRECCIO D ART: DEL DISSENY GRAFIC A LA DIRECCIO D ART E N PUBLIC

In this book, Josep Rom, publicist and professor at the Blanquerna Communication Department of the Ramon Llull University, explores directing art in terms of the functions and techniques that make the creation of visual discourse possible from the standpoint of graphic design. From the pioneers of commercial illustration to the protagonists of the advertising spectacle of the 90’s, Rom investigates the reasons behind the development of graphic and audiovisual advertising during the 20th Century. He also delves into the functions, tools, methods and relationship between advertising and the plastic arts, photography, illustration and the audiovisual realm.