Jim Heimann

Una revisión a la década de 1990 en un compendio de joyas de la publicidad que consiguieron venderles de todo a la generación X y a los nacidos en la era del babyboom, desde la Game Boy a los chicos

Locos por el surf Los calendarios imperecederos de TASCHEN Si es de los que ha cambiado el calendario tradicional por el de su smartphone, TASCHEN ha creado para usted la serie Los 365 días del año. Con ella podra disfrutar de la entrañable sensacion analogica al comenzar un nuevo dia pasando pagina. A diario descubrira una fotografia o una ilustracion antiguas que le recordaran la pasion por el surf y seran una fuente de inspiracion constante que tendra siempre a mano. Cuando acabe el año solo tendra que volver a la primera pagina y empezar de nuevo.

En un momento en que el practicar surf es más popular que siempre, es apropiado mirar detrás los años que trajeron el deporte en la corriente principal. Convertido por los isleños hawaianos sobre hace cinco siglos, el practicar surf comenzo a enarbolar en el continente en los años 50, tomando America-y mundo-por tormenta. El practicar surf llego a ser no justo un deporte, pero una manera de la vida, y la cultura que la rodeo fue admirada y exportada a traves del globo. Uno de los image-makers dominantes a partir de ese periodo es LeRoy Grannis, persona que practica surf desde 1931, que comenzo a fotografiar la escena en California y Hawaii en la era de Gidget del longboard de los años 60 tempranos.

Cubriendo desde los años veinte a los años sesenta, este libro reúne anuncios clásicos, postales, folletos y fotografías, además de las listas "Top10" de las distintas épocas, recogiendo estrellas del surf, canciones y lugares para surfear. Si alguna vez ha sentido nostalgia de la pasada cultura de la playa, este libro es para usted.

Un excepcional testimonio visual de la edad de oro de los viajes, de los destinos nacionales a los internacionales, de lo exclusivo a lo popular y del exotismo a los productos en serie, y su decisiva contribución a la cultura estadounidense.

Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost some of their punch in the 1970s). All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.

Covering the 1920s to the 1960s, this book brings together vintage ads, postcards, brochures, and photographs as well as period "Top 10" lists covering surf superstars, songs, and surfing spots. If you`ve ever found yourself waxing nostalgic for bygone beach culture, this is the book for you.

Edición trilingüe Inglés / Francés / Alemán From forgotten cars to cigarettes to food (mmm! TV dinners!) and much more, this colorful collection of print ads explores the wide, wonderful world of 60s

From the ubiquitous VW Bug to the short-lived Studebaker Avanti, this title takes a nostalgic look at 1960s cars, bringing automobiles from the swinging sixties back to life.

Américas silbando a través de la ersterbende tufillo de la Guerra Fría como un actor de Hollywood Ronald Reagan a la final de la guerra equipa Estrellas. Y en el mundo occidental con la prosperidad de la única forma ahora cuesta arriba, y que todos podemos recordar aún - como si fuera ayer: el dinero, yuppies, Parte drogas, el breakdance, los juegos de video, ropa de diseño y, por supuesto, la televisión todo el día. Cada uno consume todo. Un El Dorado para la industria de la publicidad y emocionante material para otro de nuestra banda "All-American anuncios de serie.

Born of the sensual Polynesian dance that was introduced to America by English explorers returning from Hawaii, the Hula Girl evolved into a symbol of exotci fantasy for American man. This collection of kitschy images pays tribute to the Hula Girl phenomenon.

Edición trilingüe Inglés / Francés / AlemánVegas, baby, VegasIn the space of a century, Las Vegas went from a dusty frontier town to the booming 24-hour mecca for pleasure-seekers captured in this new TASCHEN title. America’s naughtiest town is seen in vintage pictures and ephemera that chronicle all the hot spots from the Sands and the Strip to the Golden Horseshoe and Glitter Gulch, along with a historical overview of the city’s multiple reinventions. From the era of Bugsy Siegel to Frank Sinatra’s Rat Pack and Elvis’s triumphant return to the stage, there’s no gambling with this book—it’s a sure jackpot.

Edición trilingüe Inglés / Francés / AlemánThe best ads from the decade that first saw America emerge as a superpowerIts hard to believe that the company who made your ultra-compact mobile phone was once advertising portable radios with Motorola: More radio pleasure for less money, or that once upon a time, Electrolux didnt have any qualms about using Mandy, the portly black maid, to promote their new silent refrigerators: Lor-dy, it sure is quiet! Among these surprising and controversial 40s ads, youll also find some familiar products that, amazingly, havent changed at all over the years, such as juicy Dole pineapples and wholesome Campbells soup. Yumm.

Colorful capitalism The best American ads of the 1950s

Edición trilingüe Español / Italiano / PortugúesMaravillosa selección de diseños gráficos de vintage que anuncian y aclaman a California, la tierra donde los sueños se hacen realidad.

EDICIÓN TRILINGÜE: INGLÉS / FRANCÉS / ALEMÁNWith the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decades ads touted perceived progress (such as tang and instant omelets-just add water) while striving to reinforce good old American values.Stars like Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial ads-such as Tupperware billing its storage container as a wifesaver.From forgotten cars such as the Dodge Dart, to cigarettes (This Christmas give cartons of Luckies) to food (mmm! TV dinners!) and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.The author:Jim Heimann is a resident of Los Angeles, a graphic designer, writer, historian, and instructor at Art Center College of Design in Pasadena, California. He is the author of numerous books on architecture, popular culture, and Hollywood history, and serves as a consultant to the entertainment industry.