Libros de Industria del libro, página 3 de 34

Esta colección está especialmente ideada para satisfacer la demanda del sector profesional de la tipografia. Encuadernación: Tela.

Otl Aicher traza un recorrido por las necesidades que debe cumplir una imagen (sea ésta un logotipo o una tipografía) para alcanzar su optimización. Tipografía es uno de aquellos libros en los que a cada parrafo surge una reflexion nueva, una tesela que conforma la imagen de conjunto: una unidad cultural que parte de quien se ha enfrentado a las propuestas de su tiempo desde un posicionamiento claro. El lector agradece el acompañamiento de Aicher por los procelosos campos de la cultura, el poder, la imagen, el arte y la experiencia para desembocar en la tipografia como sintesis de cuanto antes ha sido base para la reflexion. En este libro, Otl Aicher traza un recorrido por las necesidades que debe cumplir una imagen (sea esta un logotipo o una tipografia) para alcanzar su optimizacion, es decir la excelencia, partiendo para ello del funcionalismo que debe conseguirse con la imagen.

La historia de la edición 1939-1975 no es la mera historia de un negocio; es el curso cultural de un país que, atenazado por la escasez de medios y por la censura, consigue abrir ventanas a la literatura y al pensamiento -foraneo o vernaculo- en un sistema mediocre y hermetico que no toleraba actitudes desafectas al regimen. Los artifices de estos pequeños logros, que a la postre fueron mayusculos, fueron, ademas de los autores, los editores. Nombres como Josep Janes, Luis de Caralt, Josep Verges, Jose Manuel Lara, La familia Bruguera, Joan Grijalbo, Manuel Aguilar, Pancho Gonzalez, Jaime Salinas, Carlos Barral, German Sanchez Ruiperez, Carmen Balcells o Jorge Herralde han marcado, junto con otros no tan conocidos, la trayectoria de la edicion en esos años dificiles en los que ser editor implicaba grandes riesgos.

The organization of letters on a blank sheet -- or screen -- is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills. "Thinking with Type" is divided into three sections: letter, text, and grid. Each section begins with an easy-to-grasp essay that reviews historical, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no's to avoid).

From a highly respected editor turned agent and her husband, a freelance writer, comes one of the most forthright books you will find on the publishing industry. Though concentrating on serious nonfiction, this book should be of interest to anyone who wonders how the publishing industry really works. For example, along with guidelines on how to write a proposal, the authors explain why proposals are so important, even beyond getting an editor''s interest. It could be shown to a foreign rights person for projected income, for example, and later to a copywriter for the publisher''s catalogue. What do agents do, anyway? How to superstore buyers decide which titles to stock? Should you be upset if your book gets only minimal editing?

"The Copyeditor''s Handbook" is a lively, practical manual for newcomers to publishing and for experienced editors who want to fine-tune their skills or broaden their understanding of the craft. Addressed to copyeditors in book publishing and corporate communications, this thoughtful handbook explains what copyeditors do, what they look for when they edit a manuscript, and how they develop the editorial judgment needed to make sound decisions. This book may be used for self-instruction or as a textbook in copyediting classes. The fifteen practice exercises--ranging from sets of sentences to 900-word articles--are accompanied by answer keys and detailed line-by-line explanations. Readers will also welcome the glossary of copyediting jargon, glossary of grammar terms, and a checklist for analyzing the idiosyncrasies of a publisher''s "house style." All editors will want to keep this handy reference right next to their copy of "The Chicago Manual of Style, Words into Type," or the "Publication Manual of the American Psychological Association,"

It is not often that an author and his editor strike up a relationship which survives forty years of epistolary exchanges and intellectual sparring

This revised guide to London's bookshops covers the area within the M25. Designed to be easy to use, it details all bookshops - new, secondhand, antiquarian and specialist - in and around the capital. Comprehensively indexed, it includes facts such as opening hours and range of services.

A celebration of the printed book told through the lives of 18 people who took it in radical new directions This really is the loveliest of books I I cannot recommend it highly enough SPECTATORThis is an extraordinary story of skill craft mess cunning triumph improvisation and error Of printers and binders publishers and artists paper makers and library founders Some we know We meet jobbing printer and United States Founding Father Benjamin Franklin and watch Thomas Cobden Sanderson conjure books that flicker between the 20th and 15th centuries Others we ve forgotten We don t recall Sarah Eaves wife of John Baskerville and her crucial contribution to the history of type Nor Charles Edward Mudie populariser of the circulating library and the most influential figure in publishing before Jeff Bezos Nor William Wildgoose who meticulously bound Shakespeare s First Folio then disappeared The Book Makers puts people back into the story of the book It takes us inside the print shop as the deadline looms and the adrenaline flows from the Fleet Street of 1492 to present day New York It s a tale of contingencies and quirks of successes and failures of routes forward and paths not taken This is a history of book making that leaves ink on your