eBooks de Marketing y publicidad, página 6 de 64

Si la portada de este libro y su título te han llamado la atención y hasllegado hasta esta introducción, quizás es porque estás de pie en una libreríadudando si este libro es para ti o no. Así que considero justo aclarar estoantes de que gastes tu dinero.Este libro no es otro manual que ofrece generalidades teoricas sobre el exitoempresarial. Es un libro escrito por un vendedor desde la calle y con elcorazon, pensado para otros vendedores y tambien para personas que quierenmejorar aspectos personales como su valia profesional, su relacion con losdemas o su vida sentimental. No nos engañemos, todos somos vendedores cadadia: vendemos relaciones y confianza, vendemos ideas y sensaciones y hastaintentamos hacernos los simpaticos con los tipicos amigos pesados de tupareja.Aqui podras encontrar tecnicas y herramientas para mejorar como vendedor ytambien como comprador, aprendiendo como funciona nuestra vida desde laperspectiva de las relaciones comerciales.¡Prometo que no es un libro sesudo! He intentado recopilar anecdotas ycuriosidades que me he encontrado como vendedor y como comprador, asi queestoy seguro que la lectura sera amena.Empecemos desde el principio: ¿quien me iba a decir a mi, un chaval mas bientimido de Valladolid, que acabaria siendo vendedor y escribiendo un librosobre ello? Esta es mi pequeña historia.Cuando tenia 12 años un familiar me regalo un Casio PT-1, un pequeño tecladodigital con el que empece a experimentar con melodias y ritmos. A pesar de quemi bisabuelo fuera un conocido gaitero y que mi padre tuviera un grupo cuandoera joven, nadie apostaba un duro por mi carrera musical. El caso es que unregalo mas bien casual, desencadeno en mi una profunda aficion por la musica.El Casio se me quedo pequeño enseguida y fue pronto sustituido por un flamantesintetizador JVC. Luego llego el instituto y descubri a The Ramones, por loque mi siguiente paso fue ahorrar lo suficiente como para poder comprarme unaguitarra electrica. No paso mucho tiempo hasta que me encerre en unos viejoslocales con cuatro amigos donde pasabamos las tardes castigando nuestrostimpanos.En paralelo a mi potencial carrera como rock star, decidi inscribirme en laEscuela Politecnica de la Universidad de Valladolid. En aquel tiempo no teniani idea de lo que queria ser en mi vida, pero como era un buen estudiante y megustaba el cacharreo con los ordenadores y la electronica, me matricule enIngenieria Tecnica de Telecomunicaciones primero y en Ingenieria Electronicadespues. Seis años mas tarde tenia dos flamantes titulos de Ingeniero y unabanda de rock industrial con un master recien grabado.Con mis titulos y mi disco bajo el brazo, deje Valladolid para buscarme lavida en Madrid. La realidad fue que buscar trabajo como ingeniero a finales delos noventa era una tarea facil y en cuestion de unas semanas me incorpore enUnitronics. Al mismo tiempo, comence un peregrinaje por todas lasdiscograficas con sede en Madrid, presentando mi nuevo disco alli donde medaban la oportunidad. El resultado fue mi primer contrato discografico. Sinsaber muy bien como, acabe vendiendo proyectos de tecnologia durante mijornada laboral y discos fuera de ella.A medida que pasaban los a...

DESCUBRA COMO HUMANIZAR O SEU NEGÓCIO E CONQUISTAR A ATENÇÃO DO SEU CLIENTE! Conquistar o consumidor nunca foi tão necessário, principalmente diante da era da informação e das mudanças constantes. É

Sólo hay un marketing que funciona: el que mejora la vida de los consumidores. ¿Qué puedo hacer para que mi producto lo consiga? Ésta es la primera de muchas preguntas que deberías hacerte para diseñar un plan de marketing exitoso para tu empresa. Todo lo que debes saber sobre marketing en una semana es una guia que te ayudara a formularte las cuestiones esenciales para desarrollar estrategias efi caces y sostenibles en el tiempo. Este libro, ademas, recopila y explica los conceptos, ideas y herramientas fundamentales del marketing de las empresas con ejemplos practicos, casos de exito y, por supuesto, los errores mas comunes a evitar.

La comercialización de un medicamento, de un dispositivo o equipamiento médico o de cualquier producto financiado, debe tener en cuenta, incluso antes de su concepción, alos gestores sanitarios. Y los debe incorporar de forma obligatoria en todos losplanes, tambien en el plan de marketing, a traves del plan de acceso y Relaciones Institucionales. El marketing farmaceutico de estos productos no puede entenderse sin una gestion integrada de Market Access, que incluye a los ya no tan nuevos clientes, a la administracion sanitaria y a los gestores.Destinado a los profesionales que se dedican a ejercer su labor en este ambito profesional, a los marketers farmaceuticos y a todos los profesionales vinculados de forma directa o indirecta con el sector de la salud, este es un libro pionero y de referencia para dicho sector cuyo objetivo es recopilar todo lo que debe saber sobre Market Access y Relaciones Institucionales.

Hoy en día, la gestión de los centros veterinarios se ha vuelto imprescindible para tener éxito en este sector. Desgraciadamente, el estudio de la gestión apenas se menciona en las facultades de veterinaria. Esta obra es un manual de consulta obligatorio y de gran ayuda para cualquier empresario veterinario. De ese modo, podra generar los recursos economicos suficientes para disponer de las instalaciones y tecnologia necesarias para hacer de su negocio y de su pasion por los animales un exito. La inversion en conocimiento es un pilar fundamental y este libro ofrece herramientas actualizadas, muy practicas para ayudar a profesionalizar la gestion, mejorar la comunicacion y la relacion con los clientes.

La Gerencia es un tema práctico. La filosofía se percibe como lo contrario. ¿Por qué escribir un libro sobre filosofía de la gestión? En los negocios, como en los deportes, el enfoque está en ganar. Pero los grandes equipos y las grandes compañias son mas que resultados inmediatos, desarrollan una filosofia central unica que los hace grandes con el tiempo. Cuando el enfasis esta solo en ganar al entregar las cifras, es probable que las compañias se comprometan con el desarrollo de su filosofia y su aplicacion central. Este libro revela la Teoria de Restricciones como una filosofia de gestion practica por medio de quince areas, entre ellas la forma de lidiar con la incertidumbre, la complejidad y los conflictos, la estrategia de crecimiento, y tambien aborda el flujo de la ejecucion de esta filosofia a traves de los diferentes elementos de la operacion. La primera mitad del libro hace enfasis en los principales errores de gerencia que se pueden cometer y sus implicaciones. La segunda mitad se centra en los componentes basicos del enfoque de Goldratt para el crecimiento y el exito sostenibles.

In the ever-evolving digital landscape, where trends shift at the speed of a click, few platforms have reshaped the sales and marketing game quite like tiktok. What initially seemed like a space for fun and creative videos has become a powerful tool for brands seeking authentic connections with their consumers. Far from being a passing trend, tiktok represents a revolution in how products and services are promoted and sold online. This is the second book in a series designed to explore the potential of social media platforms for sales. While the first volume, instagram for sales: strategies to convert followers into customers, focused on a well-established platform known for its visual and interactive appeal, this book dives into a dynamic and opportunity-rich terrain. Inside this comprehensive guide, youll discover: Proven strategies to build a loyal following and go viral. Step-by-step instructions on how to create high-quality, engaging content. Monetization methods including the creator fund, brand deals, and selling products. Essential tips for growing your audience, staying safe, and navigating the tiktok algorithm. Actionable steps to create your own personalized success plan. Tiktok has emerged as one of the most influential social media platforms, captivating users with its short-form videos, viral trends, and engaged community. Its not just a platform for entertainment; its also a dynamic marketplace where innovative entrepreneurs can showcase and sell their products or services. With tiktoks user-friendly interface, creative tools, and extensive reach, you can connect with potential customers in ways that were previously unimaginable.

Tiktok the short video sharing platform has taken the internet by storm in recent years. The social media platform for short-form videos that span from fifteen seconds to three minutes has garnered over a billion users and downloaded over 200 times in the us alone. Tik tok content creators often use their smartphones to create and share popular short videos that include dancing, comedy, and education, and more. This has opened up opportunities for businesses to collaborate with content creators to transform their brands and reach out and engage with customers. This book will teach you: What tik tok is and how to set one up How to make an interesting tik tok video Why videos go viral and how to make one How to stay consistent How to make a content plan and stick to it How interact with your subscribers in an authentic way And so much more! Unlock the full potential of tiktok for your business with this comprehensive guide and accessible book, designed exclusively for business owners like you. From beginners to advanced users, our book will help you harness the power of tiktok marketing to build your business, improve revenue, and sell more products. It will take your social media strategy, digital marketing, brand promotion and online advertising to a new level!

TikTok, la aplicación más descargada otra vez en 2022, es una de las redes sociales más importantes a nivel mundial.Ser creador de contenido no es algo sencillo pero sí es algo en lo que puede convertirse cualquier persona si sabe mezclar ingenio y trabajo.En este libro, te revelamos los secretos de TikTok y te damos los consejos sobre lo que deberias hacer y lo que no. Todo ello con los mejores ejemplos actuales, entre los que se incluyen seis entrevistas a creadores de moda: Morgan Bytes Iuritz5 Tomas Castellanos What if Sofia Metricar Javi Archi Y para comenzar de la mejor forma posible, una introduccion con la historia de Cocituber, en la que vemos que los sueños se pueden cumplir gracias tambien a TikTok.

What truly creates wealth?Dive into the revolutionary ideas that laid the foundation of modern economics in The Wealth of Nations, Adam Smiths timeless masterpiece.Originally published in 1776, this groundbreaking work explores how labor, productivity, and free markets shape the prosperity of nations. Smiths principlesfrom the invisible hand to division of laborare still quoted in boardrooms and classrooms around the globe .In this insightful volume, youll uncover how self-interest and competition drive innovation, why specialization matters, and how the balance between public good and private gain influences society at large .Why readers and scholars value this book: "A must-read for anyone serious about understanding capitalism and global economics." "The cornerstone of classical economicsstill relevant in todays world of trade wars and global finance." Required reading in universities and referenced by economists, historians, and policymakers This edition includes: Modern formatting and chapter indexing Expert annotations for better comprehension Optimized digital layout for Kindle readers Download The Wealth of Nations today and equip yourself with the knowledge that shaped modern economic thought. A powerful read for entrepreneurs, students, and thinkers alike!

Theres more inside than you might think! The true levers for business success 90 percent of companies in Germany never exceed one million euros in annual sales. That means 9 out of 10 entrepreneurs toil away for meager profits. Philip Semmelroth shows that there is another way. With the business strategies he developed, his company broke the million mark. At the same time, he organized the day-to-day business so that it largely ran without him. In this short guide, he reveals how it works: more profit and less stress! If you want to know even more about how to keep your business permanently in the profit zone, also read his book 55 Business-Turbos fur KMU.

The Self-Love HandbookUnlock the transformative power of self-love with this comprehensive guide designed to help you embrace your true worth and nurture your inner strength. In a world full of distractions and pressures, learning to love yourself is the foundation for a happier, more fulfilled life. This handbook offers practical wisdom and heartfelt guidance to support you in overcoming self-doubt, healing old wounds, and cultivating a lasting relationship with yourself.Discover how to silence negative self-talk, set healthy boundaries, and celebrate your imperfections with kindness. Dive into joyful daily rituals and mindfulness practices that ground you in the present, while learning to forgive yourself and move forward with grace. This book equips you with the tools to sustain your self-love, even through the toughest challenges.Inside This Book, Youll Discover:Understanding Self-Love: The Foundation of HappinessOvercoming Negative Self-TalkSetting Healthy BoundariesCultivating Compassion for YourselfThe Power of Daily AffirmationsEmbracing Your ImperfectionsLetting Go of ComparisonEach chapter is crafted to inspire gentle reflection and encourage practical change, guiding you step-by-step toward a more compassionate, confident, and joyful you. Whether you are beginning your journey or deepening your practice, this handbook is your supportive companion to lasting transformation.Scroll Up and Grab Your Copy Today!

Why do we say yes to something freeand end up paying more than we planned? The Sample Effect reveals the hidden psychology behind one of marketings oldest and most irresistible tricks: the free sample.Drawing from behavioral science, neuroscience, and retail design, this engaging book unpacks how small gestures trigger big commitments, and why something as simple as a taste, scent, or texture can rewire decision-making in seconds. Far from manipulation, The Sample Effect shows how generosity, experience, and psychology intertwine to create value that feels real.

In "The Robert Collier Letter Book," Robert Collier presents an essential compendium that interweaves the art of letter writing with profound insights into human psychology and persuasive communication. The book showcases a rich array of sample letters that serve not only as templates for effective correspondence but also as vehicles for understanding the nuanced interplay between words and emotions. Colliers literary style, characterized by clarity and directness, invites readers to deeply engage with the techniques of building rapport and persuasion, positioning the work within the broader context of 20th-century self-help and marketing literature. Robert Collier, a prominent figure in the early self-improvement movement, drew upon his own experiences in business and marketing to produce this influential text. His background in editorial work and advertising uniquely equipped him to elucidate the principles of effective writing. Colliers passion for impactful communication, shaped by both personal and professional challenges, is evident throughout the book, offering both wisdom and practical guidance that continue to resonate with readers today. This book is highly recommended for anyone seeking to enhance their correspondence skills, from novice writers to seasoned marketers. "The Robert Collier Letter Book" not only cultivates a mastery of letter writing but also equips readers with timeless strategies for connecting with their audience, making it an invaluable resource in both personal and professional communication.

In "The Psychology of Salesmanship," William Walker Atkinson delves into the intricate interplay between human psychology and the art of selling. Through a blend of empirical insights and philosophical reflections, Atkinson presents salesmanship not merely as a transactional engagement but as a nuanced understanding of human behavior. His literary style is both accessible and didactic, employing engaging anecdotes and practical exercises that delineate the psychological strategies one must cultivate to excel in sales. Positioned within the broader context of early 20th-century self-help literature, the book reflects the burgeoning interest in psychology as a means to enhance personal efficacy and professional success. William Walker Atkinson, a pioneering figure in new thought philosophy, drew upon his extensive background in metaphysics, psychology, and personal development to craft this notable work. His life experiences, marked by both success and failure in various business endeavors, inform the books pragmatic approach. Atkinsons belief in the power of positive thinking and self-suggestion resonates throughout his writing, as he empowers readers to harness their mental faculties to achieve their sales goals. This book is indispensable for anyone engaged in sales or marketing, as well as those interested in personal development. Atkinsons insights not only enable readers to refine their sales techniques but also encourage a deeper understanding of the mental processes that underpin effective communication. By immersing oneself in this thought-provoking text, readers will gain valuable tools to foster connection and persuade with confidence.

If you have interviewed, been interviewed, or enjoyed a career in the field of market or social research, these candid stories from the UK and abroad will evoke many memories of the years when this industry grew to its prominent place in our national life. And although the world of work has seen many changes, it will provide some guidance for those considering such a career, showing that this life is varied and rewarding.

In The Letter Book by Robert Collier, the author explores the power of written communication through letters. Collier delves into the art of crafting meaningful and persuasive letters, offering practical advice and examples for readers to improve their writing skills. The book is written in a clear and accessible style, making it easy for readers to apply the teachings in their own correspondence. Colliers emphasis on the importance of effective communication reflects the historical context of the early 20th century, where written letters were a primary mode of communication. Through this book, readers can gain insights into the timeless principles of effective communication that still hold true today.

The Gratitude EffectA Daily Practice to Cultivate Happiness and Positivity Proven Strategies to Boost Mental Well-Being, Reduce Stress, and Attract AbundanceBy Jonathan K. HariIn a world filled with stress, negativity, and constant striving, what if the secret to happiness was something you already have?The Gratitude Effect unveils the transformative power of appreciation, offering a simple yet profound shift in perspective that can elevate every area of your life. Drawing from scientific research, psychology, and timeless wisdom, this book explores how gratitude rewires your brain, strengthens relationships, enhances mental well-being, and even fuels success.Inside this book, youll discover:How gratitude reshapes your mindset, shifting from scarcity to abundance.The profound connection between gratitude and mental healthhelping to reduce anxiety and depression.The role of gratitude in relationships and how it strengthens emotional bonds.Simple daily gratitude practices to integrate appreciation into your everyday life.The ripple effect of gratitudehow it spreads positivity in families, workplaces, and communities.No matter your circumstances, you can cultivate gratitude as a habitone that leads to joy, resilience, and fulfillment. Whether youre looking to transform your mindset, improve your well-being, or simply find more peace in your daily life, this book provides a step-by-step guide to unlocking the incredible benefits of thankfulness.Are you ready to harness the power of gratitude and create a more joyful, abundant life?Start your journey todayembrace gratitude and experience its life-changing effects!

¿Despliegas tu potencial o el de tus empleados al máximo?Probablemente no. La sociedad occidental está guiada por el pensamiento lógico y los cincos sentidos. Apoyándonos solo en ellos, ahogamos inadvertidamente nuestro infinito potencial creativo. El raciocinio es apenas la punta del iceberg que yace en nuestro interior.Los problemas que el mundo occidental de los negocios enfrenta son tan vastos que continuar de la misma manera no es una opcion viable. El tiempo es dinero. Y el tiempo se esta invirtiendo en esfuerzos futiles que no entregan resultados o conllevan a un mayor estres laboral. Para resolver esto, tenemos que escapar del formato tradicional de pensamiento.Basado en la sabiduria de las filosofias orientales, en las artes marciales y respaldado por la ciencia de Occidente, en el corazon de estas paginas encontraras las herramientas necesarias para lograr el justo equilibrio entre la razon y la intuicion, logrando el exito en el trabajo.Los consejos vertidos en este libro te ayudaran a utilizar con efectividad y eficiencia tus propias fortalezas y encontrar las respuestas correctas a cualquier situacion de cambio. Liberarse de las trabas internas, percibir con imparcialidad la realidad, aumentar nuestra productividad y creatividad, trabajar con menos tensiones y mayor calma interior, son algunos de los principios clasicos y beneficios de las artes marciales orientales que se pueden aplicar al mundo de los negocios moderno. Obtener el exito ya no requiere de esfuerzos sobrehumanos, se convierte en un estado del ser.

In "The Business Career in Its Public Relations," Albert Shaw meticulously explores the intricate dynamics between business practices and public perception during a pivotal era of economic transformation in the late 19th and early 20th centuries. Shaw employs a rigorous analytical style, integrating case studies and contemporary examples to illustrate the evolving role of public relations in shaping business identities. He deftly situates his discourse within the broader context of burgeoning corporate responsibility, arguing for an essential symbiosis between transparent business practices and the cultivation of public trust. Albert Shaw, a prominent American journalist and editor, was deeply engaged with the societal implications of industrialization and capitalism. His experiences at the helm of influential publications informed his insights into the mechanisms of public opinion and their critical role in business success. Shaws pioneering thoughts on public relations emerged from a confluence of his journalistic acumen and a desire to enhance ethical standards in business conduct, reflecting a commitment to both the corporate sector and the societal fabric it impacts. This compelling work is essential for scholars and practitioners alike, offering a foundational understanding of public relations as a vital element of business strategy. Shaws analysis remains relevant, urging modern readers to reconsider the ethical and communicative responsibilities of businesses in the contemporary world.