Novedades del último mes en eBooks de Microeconomía

Every store you walk into has a secret scriptand youve been following it your whole life. The Theater of Shopping reveals the hidden choreography of modern retail: the lights that lower your guard, the paths that direct your steps, and the stagecraft that quietly turns browsers into buyers.From flagship fashion houses to airport duty-free corridors, this book takes readers behind the curtain of retail psychology and environmental design. It shows how architecture, color, scent, and sound work together to trigger emotion, loyalty, and impulse. Far from manipulative in tone, The Theater of Shopping celebrates the brilliance of design that balances persuasion with pleasure.

Todos já convivemos com gestores que erram mais do que acertam, cobram sem orientar, criticam sem ensinar e transformam pequenos erros em grandes problemas. Este livro é para você que acredita que é

You dont need to be loud to get results. Graceful Gains teaches you how to reclaim your time, money, and peace of mind with diplomacy and charmno drama required. From airline mix-ups to online order mishaps, this book gives you ready-to-use scripts that help you speak up effectively while staying calm, kind, and respected.Whether youre navigating a billing error or an overbooked hotel, Graceful Gains empowers you to advocate for yourself with class and confidence. Its not about being pushyits about being prepared, persuasive, and polite.Turn every frustrating experience into a win-win outcomeand walk away feeling proud, not petty.