Novedades del último mes en ebooks de economía

You send out resumes, but most go unanswered. The few times you get an interview, the hiring manager says they almost did not call you because your resume barely stood out. You watch less experienced people get callbacks while your carefully crafted resume sits in a pile. The problem is not your experience or qualifications. It is that your resume is not written for the people actually reading ithiring managers and automated screening systems that have seconds to decide your fate.Most resume advice is outdated or generic. Write a cover letter. Use keywords. Keep it to one page. Yet these tips miss the real issue: your resume needs to be strategically designed to get past both machines and humans, then instantly communicate why you are worth interviewing. This book reveals how hiring managers actually evaluate resumes and shows you the exact framework for writing one that gets results.You will learn how to structure your resume so it passes through applicant tracking systems without error, how to choose accomplishments and descriptions that matter instead of listing tasks, and how to use language that speaks directly to what hiring managers are looking for. The book walks you through crafting a professional summary that hooks readers in three seconds, how to quantify your achievements so they feel real and impressive, and how to tailor your resume for different roles and industries without lying or overselling.

Most freelancers set their rates by looking at what others charge, then undercutting them slightly. This is the fastest path to burnout, resentment, and a business that barely survives. You know your rate is too low when you are working constantly but still struggling financially, when clients treat you like a commodity, and when every project feels like a grind instead of a partnership. The problem is not your skill. It is your pricing strategy.This book reveals the psychology and strategy behind pricing freelance services so you earn what you deserve without constantly hunting for new clients. You will learn why hourly billing often traps you in a cycle of trading time for money, and how to shift toward value-based pricing that reflects the impact of your work. The book walks you through calculating your real costs, including taxes, software, downtime, and the hidden expenses most freelancers ignore. You will discover how to position your services so clients perceive premium value, how to handle pricing conversations without feeling awkward, and how to raise your rates with existing clients without losing them.The book addresses the emotional barriers that keep freelancers undercharging: fear of rejection, imposter syndrome, and the belief that you need more experience before you can charge more. You will see real examples of pricing strategies across different industries, from writing and design to consulting and development. You will learn how to create tiered packages that give clients clear choices, how to use retainers and project-based pricing to stabilize your income, and how to spot red-flag clients who will never pay what you are worth.

Many people start a side hustle with excitement and good intentions, only to watch it slowly fade away. The idea feels promising, the motivation is high, but a few weeks later the energy drops, clients never appear, and the project quietly dies. This book looks directly at that uncomfortable reality and breaks down what actually goes wrong for most first-time side hustlers.Instead of hyping overnight success, the book focuses on clarity and realism. It helps you choose a side hustle that fits your time, skills, and emotional bandwidth, so you are not trying to copy someone elses life. You will explore how to test an idea before pouring hours into it, how to set simple systems for tracking time and money, and how to communicate your value even when you feel like a beginner. The book also addresses burnout, inconsistent motivation, and the guilt of juggling work, family, and a new project.Through practical examples and honest reflections, you see why "working harder" is rarely the answer and why small, consistent actions matter more than dramatic pushes. By the end, you gain a realistic view of what it takes to keep your first side hustle alive long enough to see real results, while avoiding the most common and costly mistakes.

You are ready to invest, but every article leaves you more confused. Mutual funds? ETFs? Which costs less? Which performs better? Which one will not waste your money? The internet buries you in technical details instead of giving you a straight answer.This book ends the confusion. Using plain language and real-world comparisons, you will learn exactly how mutual funds and ETFs work, where they differ, andmost importantlywhich one fits your life. No unnecessary jargon. No finance degree required.Discover the true cost differences that actually impact your returns, why most beginners choose wrong, and the one simple question that reveals your best choice. Learn how to evaluate funds on performance, fees, tax efficiency, and ease of use. See side-by-side scenarios showing when mutual funds make sense and when ETFs win. Understand hidden advantages like tax-loss harvesting and automatic dividend reinvestment.Whether you are building your first portfolio, switching from an old 401(k), or just want to stop second-guessing, this guide gives you the confidence to decide and move forward. Stop overthinking. Start investing with clarity.

You spend hours perfecting your cover letter, crafting thoughtful paragraphs about your passion and fit. Then it gets deleted without being read. Hiring managers are overwhelmed with applications, and your generic cover letter looks like every other one in their inbox. They scan for a reason to keep reading, find none, and move on. Meanwhile, the candidate who wrote a brief, compelling letter that spoke directly to their specific need gets the interview.The problem is not that cover letters do not matter. It is that most job seekers write cover letters the way they were taught decades ago: formal, verbose, and focused on what they want instead of what the employer needs. This book reveals how hiring managers actually approach cover letters and shows you how to write one that breaks through the noise, gets read, and gets you noticed.You will learn why most cover letters fail, how to instantly grab attention in the opening line, and how to structure your letter so it communicates value instead of repeating your resume. The book walks you through researching the company and role deeply so your letter feels personalized and specific, not generic. You will discover how to tell a compelling story about why you are interested in this exact position, how to highlight accomplishments that directly address the roles needs, and how to close with confidence instead of desperation.

You write blog posts, create videos, post regularly, yet barely anyone engages. Your content feels lost in a sea of noise. You watch competitors get traction while your efforts produce crickets. The frustrating part is you know your content is good, yet it remains invisible. This is not a reflection of your writing or creativity. It is a reflection of your strategy, and nobody has taught you the real system behind content marketing that actually works.Most beginners approach content marketing backward. They create first and hope people find it later. They write about what interests them instead of what their audience actually needs. They post sporadically and wonder why consistency does not matter. They measure success by views instead of the actions that move the needle. This book flips the approach and shows you the proven framework used by content marketers who build real audiences and generate actual business results.You will learn what content marketing really is, why it is one of the most powerful yet misunderstood strategies in digital business, and how it differs from traditional advertising. The book walks you through identifying your target audience with precision, understanding what problems they are trying to solve, and creating content that directly addresses those problems so people actually want to read, watch, or listen. You will discover how to plan content strategically instead of randomly, how to repurpose one piece of content across multiple formats and channels, and how to build a sustainable content creation system that does not burn you out.

Most business plans end up in a drawer, gathering dust. They are overcomplicated, filled with jargon and projections that no one believes, and take months to write. Worse, many entrepreneurs create them to check a boxfor a loan application or investor pitchwithout actually using them to guide their business. The result is a document that is simultaneously too detailed and useless, and a business that lacks clear direction.The problem is not business planning itself. It is that traditional business plans were designed for corporate environments and bank loans, not for modern entrepreneurs building lean, agile businesses. This book shows you what a business plan should actually be: a clear, concise document that clarifies your thinking, guides your decisions, and communicates your vision to the right people without bloat or pretense.You will learn what elements matter most in a business plan and why, how to articulate your business idea in a way that is both compelling and realistic, and how to think through the critical questions before you launch. The book walks you through defining your target market with specificity, understanding your competition without obsessing over it, and building financial projections that are grounded in reality instead of fantasy. You will discover how to identify the key risks and challenges upfront so you are not blindsided, and how to create an action plan that actually guides your first months and years.

Most people plan forwardthey set a goal, then figure out the next step, then the step after that. By step five, theyve lost sight of the destination and drifted into busyness. Six months later, theyre nowhere closer to their goal. Forward planning fails because its vague and easily derailed.Work Backwards to Win introduces backward planning, a strategic method where you start from your desired end state and reverse-engineer the exact path required to reach it. Instead of hoping youll eventually arrive, you map the journey in reverse, revealing dependencies, timing, and the critical milestones that actually matter. This clarity transforms goal-setting from wishful thinking into a navigable roadmap.Inside youll learn how to vividly define your end goal with enough specificity that backward planning becomes possible, then work through each required phase in reverse sequence. Youll identify the prerequisites each milestone depends on, spot potential obstacles before they derail you, and allocate realistic time and resources to each phase. Youll discover how to use backward planning across different time horizonsfrom a 90-day project to a five-year career transformation to a lifetime ambition.This method also reveals which goals are actually achievable versus which ones are fantasies that ignore real constraints. By working backward, you either confirm your goal is possible and have a clear path forward, or you discover early that the goal needs adjustment. Real examples show entrepreneurs launching businesses, professionals making career transitions, and individuals completing major life projects by using backward planning to cut through confusion and move with precision.Once you experience the clarity of working backward, forward planning feels like wandering blindfolded.

Most business owners set prices based on gut feeling, competitor research, or what they think customers will pay. The result is a pricing strategy that leaves money on the table every single day. You undercharge because you do not know your real costs. You charge the same as competitors even though your value is different. You discount too easily because you fear losing the sale. Over a year, these pricing mistakes cost you tens of thousands in lost revenue.The problem is not that pricing is complicated. It is that most entrepreneurs never learned the framework behind strategic pricingthe psychology, the math, and the positioning that allows you to charge what you are actually worth without constantly losing deals or feeling guilty. This book reveals the pricing strategies used by profitable businesses across industries and shows you how to build a pricing framework tailored to your specific situation.You will learn the difference between cost-based, competitor-based, and value-based pricing, and why value-based pricing is the path to profitability without constant stress. The book walks you through calculating your real costsincluding overhead, taxes, time, and invisible expenses most entrepreneurs ignore. You will discover how to research your market and understand what customers actually perceive as value, so you can price based on reality instead of assumption. The book shows you how to structure your offerings so pricing feels natural and customers understand what they are paying for.

You post on social media, dabble in ads, maybe write a few blog posts, but nothing seems to move the needle. The traffic is weak, the engagement is low, and sales barely change. It feels like digital marketing is one big guessing game that everyone else understands but you. Before you give up, you need a simple explanation of what is really going wrong and how to fix it.This book strips digital marketing down to its essentials so beginners can finally see the full picture. You will understand what digital marketing actually is, how all the pieces fit together, and why copying random tactics from the internet almost always leads to frustration. Instead of chasing every new platform or trend, you learn how to focus on a few channels that make sense for your goals, your audience, and your budget.Step by step, the book walks you through defining who you are trying to reach, what problem you solve for them, and how to translate that into clear messages that people care about. You will see how websites, social media, email, content, and paid ads each play a different role, and how to use them without feeling overwhelmed. You also discover the basics of tracking results, so you can finally understand what is working, what is not, and where to adjust.

You apply to jobs that match your qualifications, but rarely hear back. When you do get an interview, you feel nervous and unprepared, stumble through answers, and sense it did not go well. Sometimes you make it to the final round only to lose to someone you know is less qualified. The frustration builds. You wonder if something is fundamentally wrong with you, if your experience is not good enough, or if the job market is simply stacked against you.The truth is simpler and more fixable: most job seekers are making critical mistakes long before they sit down for an interview, and they are making predictable errors during the interview that cost them the offer. This book reveals those mistakes and shows you the exact system used by people who consistently win job offers, even when competing against candidates with more experience or prestigious credentials.

Freelancing sounds simple: offer a skill, find clients, get paid. In reality, most people who try freelancing quit within the first year because they are competing on price, working unpredictable hours, and earning less than they made at their day job. The problem is not the skill. It is the business system behind it.This book reveals why freelancers struggle and shows you the exact framework used by people who earn steady, respectable income without constant hustle. You will learn how to position yourself so clients seek you out instead of you chasing them, how to set rates that reflect your value instead of undercutting competition, and how to attract the right clients while filtering out the draining ones. The book walks you through building a simple portfolio or profile that actually converts, crafting proposals that win contracts, and managing client relationships so work flows consistently instead of appearing in unpredictable bursts.

Dropshipping is often sold as a "push-button" way to get rich online. The truth is very different. This book delivers the reality check new dropshippers need before wasting time, money, and energy on false promises and guru fantasies.Inside, you will learn how dropshipping actually works in todays market, what realistic profit margins look like, and why most beginners fail in the first 90 days. You will see exactly where the money really goesads, apps, refunds, chargebacks, and supplier mistakesand how to calculate whether a product can ever be profitable before you launch.You will also discover how to choose reliable suppliers, avoid low-quality products that destroy your brand, and design a store that builds trust instead of relying on manipulative tactics. Realistic case examples, simple numbers, and clear action steps help you understand what it takes to build a lean, ethical dropshipping business that can grow beyond "side hustle" status.If you want the truth about dropshipping, not another get-rich-quick script, this book will help you make an informed decision: commit with clear eyesor walk away with your money still in your pocket.

Shortlisted for the Bread and Roses Award,Who Needs More Cuts returns in a powerful new edition. With a foreword by former Shadow Chancellor John McDonnell MP, writers Barry and Saville Kushner show how austerity politics have barely moved on in over a decadeand why the alternative they present is more necessary than ever.

This e-book clearly and objectively reveals the principles that drive successful sales far beyond persuasion techniques, it s about understanding human behavior and applying tested methods that transform potential clients into real buyers. Based on the fundamentals of consumer psychology, strategic communication, and neurosales, Unveiling Sales shows how to create an emotional connection, awaken the desire to buy, and eliminate objections naturally. You will learn how to structure valuable arguments, build authority, and master the sales closing process without seeming pushy. The content covers everything from the most effective mental triggers to the importance of the customer journey and brand narrative. Everything is explained with practical examples and exercises to apply immediately to your business. Whether you are a beginner or an experienced professional, this guide offers a practical and up-to-date perspective to boost your sales results, whether in the digital or face-to-face environment. Download the Unveiling Sales e-book now and discover how to apply proven strategies that combine technique, psychology, and communication to increase your conversions and build lasting relationships with your customers.

As empresas que mais crescem hoje não são as que têm mais recursos, mas as que aprendem mais rápido. E é exatamente aí que entra o T&D (Treinamento e Desenvolvimento), a área responsável por capa

The new digital landscape rewards those who refuse to wait for approval. This book breaks down the mechanics of earning online without relying on traditional gatekeepers, credentials, or permission-based platforms. Designed with clarity for learners at any level, it reveals how everyday individuals create profitable side hustles, micro-brands, and niche digital assets using accessible tools and fast-moving online opportunities.Youll learn how to identify untapped markets, rapidly test offers, build lean digital systems, and turn simple skills into income-generating engines. Through concise explanations and actionable insights, this guide shows how modern creators bypass old obstacles and leverage direct-to-consumer models to establish real financial independence.If youre ready to earn freely, move quickly, and build without waiting for approval, this informative resource gives you the structure and confidence to begin immediately.

El gran éxito de Piketty, economista francés y especialista en desigualdad económica, ahora en cómicA lo largo de la historia, las desigualdades de clase han marcado profundamente nuestras sociedades. Thomas Piketty ofrece una mirada renovada sobre esa trayectoria, sustentada tanto en sus investigaciones como en una firme conviccion: la lucha por la igualdad no es cosa del pasado, sino un reto presente que debemos seguir afrontando cada dia, en todos los ambitos.Tras el enorme exito de Capital e ideologia (adaptado tambien al comic por Deusto), llega ahora esta version ilustrada de Una breve historia de la igualdad, una obra que abre nuevas puertas para comprender y reflexionar sobre las ideas de uno de los economistas mas influyentes de nuestro tiempo.

¿Cómo explicar que, en tan poco tiempo – 1970-1990, Chile viviera proyectos económicos tan opuestos? ¿Y por qué seguimos discutiendo con los lentes de 1970–1990? Esta edición actualizada y ampliada d

Este livro reúne especialistas de diferentes áreas para discutir as forças que estão moldando o novo sistema financeiro em questões como inovação financeira, política monetária, inteligência artifici