Novedades del último mes en eBooks de Empresa

Your YouTube channel could launch next weekbut most beginners make critical mistakes that guarantee failure before their first upload.Starting a YouTube channel feels overwhelming with equipment choices, content strategy, algorithm mysteries, and monetization thresholds. While thousands of channels launch daily and quit within months, strategic creators build sustainable audiences that generate real income and opportunities.This definitive starter guide eliminates the guesswork and provides a clear path from channel creation to your first 1,000 subscribers and beyond. Youll avoid costly mistakes that waste months of effort and learn what actually matters for YouTube success.Youll discover how to choose a profitable niche with growth potential and low competition, set up your channel for maximum discoverability and credibility, create compelling thumbnails that boost click-through rates dramatically, write titles and descriptions optimized for search and suggestions, and plan content calendars that maintain consistency without burnout.Learn the truth about equipmentwhat you actually need versus expensive gear that wont improve results. Understand video editing basics that create professional-looking content without Hollywood budgets or technical expertise.This book demystifies YouTubes recommendation algorithm. Discover what signals tell YouTube to promote your videos versus bury them. Learn how watch time, engagement, and click-through rate work together to determine channel growth velocity.Explore different content formats from tutorials and vlogs to reviews and entertainmentfinding the style that matches your personality and niche. See real channel case studies showing their first-year growth, content evolution, and what worked versus what flopped.

You send out resumes, but most go unanswered. The few times you get an interview, the hiring manager says they almost did not call you because your resume barely stood out. You watch less experienced people get callbacks while your carefully crafted resume sits in a pile. The problem is not your experience or qualifications. It is that your resume is not written for the people actually reading ithiring managers and automated screening systems that have seconds to decide your fate.Most resume advice is outdated or generic. Write a cover letter. Use keywords. Keep it to one page. Yet these tips miss the real issue: your resume needs to be strategically designed to get past both machines and humans, then instantly communicate why you are worth interviewing. This book reveals how hiring managers actually evaluate resumes and shows you the exact framework for writing one that gets results.You will learn how to structure your resume so it passes through applicant tracking systems without error, how to choose accomplishments and descriptions that matter instead of listing tasks, and how to use language that speaks directly to what hiring managers are looking for. The book walks you through crafting a professional summary that hooks readers in three seconds, how to quantify your achievements so they feel real and impressive, and how to tailor your resume for different roles and industries without lying or overselling.

Youre investing thousands in your educationwhy wait until graduation to see financial returns? This guide shows students how to monetize their major-specific knowledge immediately, turning coursework and academic skills into income opportunities that enhance rather than distract from degree completion.Discover major-specific income strategies: STEM students selling tutoring or coding services, business majors offering consulting to small local companies, language students providing translation work, design students freelancing for campus organizations, education majors teaching test prep, communications students managing social media, psychology students facilitating research participation, and engineering students solving real problems for startups. Learn which academic skills have immediate market value versus post-graduation relevance, how to price expertise when youre still learning, and platforms connecting students with clients who value fresh perspective over years of experience.Understand strategic monetization approaches: choosing side work that deepens subject understanding rather than just pays bills, building portfolio pieces through paid projects that strengthen graduate school or job applications, networking through client relationships in your intended industry, gaining practical experience that makes classroom theory tangible, and recognizing when opportunities exploit student labor versus fairly compensate developing expertise. From pricing student services to managing client expectations, ethical boundaries to time management during semester crunch, youll gain frameworks for turning academic investment into immediate and future returns.

Most freelancers set their rates by looking at what others charge, then undercutting them slightly. This is the fastest path to burnout, resentment, and a business that barely survives. You know your rate is too low when you are working constantly but still struggling financially, when clients treat you like a commodity, and when every project feels like a grind instead of a partnership. The problem is not your skill. It is your pricing strategy.This book reveals the psychology and strategy behind pricing freelance services so you earn what you deserve without constantly hunting for new clients. You will learn why hourly billing often traps you in a cycle of trading time for money, and how to shift toward value-based pricing that reflects the impact of your work. The book walks you through calculating your real costs, including taxes, software, downtime, and the hidden expenses most freelancers ignore. You will discover how to position your services so clients perceive premium value, how to handle pricing conversations without feeling awkward, and how to raise your rates with existing clients without losing them.The book addresses the emotional barriers that keep freelancers undercharging: fear of rejection, imposter syndrome, and the belief that you need more experience before you can charge more. You will see real examples of pricing strategies across different industries, from writing and design to consulting and development. You will learn how to create tiered packages that give clients clear choices, how to use retainers and project-based pricing to stabilize your income, and how to spot red-flag clients who will never pay what you are worth.

Many people start a side hustle with excitement and good intentions, only to watch it slowly fade away. The idea feels promising, the motivation is high, but a few weeks later the energy drops, clients never appear, and the project quietly dies. This book looks directly at that uncomfortable reality and breaks down what actually goes wrong for most first-time side hustlers.Instead of hyping overnight success, the book focuses on clarity and realism. It helps you choose a side hustle that fits your time, skills, and emotional bandwidth, so you are not trying to copy someone elses life. You will explore how to test an idea before pouring hours into it, how to set simple systems for tracking time and money, and how to communicate your value even when you feel like a beginner. The book also addresses burnout, inconsistent motivation, and the guilt of juggling work, family, and a new project.Through practical examples and honest reflections, you see why "working harder" is rarely the answer and why small, consistent actions matter more than dramatic pushes. By the end, you gain a realistic view of what it takes to keep your first side hustle alive long enough to see real results, while avoiding the most common and costly mistakes.

You spend hours perfecting your cover letter, crafting thoughtful paragraphs about your passion and fit. Then it gets deleted without being read. Hiring managers are overwhelmed with applications, and your generic cover letter looks like every other one in their inbox. They scan for a reason to keep reading, find none, and move on. Meanwhile, the candidate who wrote a brief, compelling letter that spoke directly to their specific need gets the interview.The problem is not that cover letters do not matter. It is that most job seekers write cover letters the way they were taught decades ago: formal, verbose, and focused on what they want instead of what the employer needs. This book reveals how hiring managers actually approach cover letters and shows you how to write one that breaks through the noise, gets read, and gets you noticed.You will learn why most cover letters fail, how to instantly grab attention in the opening line, and how to structure your letter so it communicates value instead of repeating your resume. The book walks you through researching the company and role deeply so your letter feels personalized and specific, not generic. You will discover how to tell a compelling story about why you are interested in this exact position, how to highlight accomplishments that directly address the roles needs, and how to close with confidence instead of desperation.

Most business plans end up in a drawer, gathering dust. They are overcomplicated, filled with jargon and projections that no one believes, and take months to write. Worse, many entrepreneurs create them to check a boxfor a loan application or investor pitchwithout actually using them to guide their business. The result is a document that is simultaneously too detailed and useless, and a business that lacks clear direction.The problem is not business planning itself. It is that traditional business plans were designed for corporate environments and bank loans, not for modern entrepreneurs building lean, agile businesses. This book shows you what a business plan should actually be: a clear, concise document that clarifies your thinking, guides your decisions, and communicates your vision to the right people without bloat or pretense.You will learn what elements matter most in a business plan and why, how to articulate your business idea in a way that is both compelling and realistic, and how to think through the critical questions before you launch. The book walks you through defining your target market with specificity, understanding your competition without obsessing over it, and building financial projections that are grounded in reality instead of fantasy. You will discover how to identify the key risks and challenges upfront so you are not blindsided, and how to create an action plan that actually guides your first months and years.

Youre wearing every hat in your businessmarketer, writer, customer service rep, admin assistant. What if one tool could handle half of that workload?This book reveals how solopreneurs are using ChatGPT as a virtual team member to automate repetitive tasks and multiply their output. Youll discover proven prompts for creating sales emails, generating social media content, drafting proposals, handling customer inquiries, and brainstorming product ideas. Learn which business functions AI excels at and where your human judgment remains irreplaceable.Inside, youll find workflow systems that integrate ChatGPT into your daily operations, strategies for maintaining brand voice across AI-generated content, and time-saving templates for common business scenarios. Youll also learn how to train the AI to understand your specific business, troubleshoot generic outputs, and create content that converts without spending hours writing.No team required. No steep learning curve. Just strategic AI implementation that lets you operate like a full companywhile staying a lean, profitable solo operation.

Most people plan forwardthey set a goal, then figure out the next step, then the step after that. By step five, theyve lost sight of the destination and drifted into busyness. Six months later, theyre nowhere closer to their goal. Forward planning fails because its vague and easily derailed.Work Backwards to Win introduces backward planning, a strategic method where you start from your desired end state and reverse-engineer the exact path required to reach it. Instead of hoping youll eventually arrive, you map the journey in reverse, revealing dependencies, timing, and the critical milestones that actually matter. This clarity transforms goal-setting from wishful thinking into a navigable roadmap.Inside youll learn how to vividly define your end goal with enough specificity that backward planning becomes possible, then work through each required phase in reverse sequence. Youll identify the prerequisites each milestone depends on, spot potential obstacles before they derail you, and allocate realistic time and resources to each phase. Youll discover how to use backward planning across different time horizonsfrom a 90-day project to a five-year career transformation to a lifetime ambition.This method also reveals which goals are actually achievable versus which ones are fantasies that ignore real constraints. By working backward, you either confirm your goal is possible and have a clear path forward, or you discover early that the goal needs adjustment. Real examples show entrepreneurs launching businesses, professionals making career transitions, and individuals completing major life projects by using backward planning to cut through confusion and move with precision.Once you experience the clarity of working backward, forward planning feels like wandering blindfolded.

Running a small business means negotiating every daycontract terms, vendor prices, salaries, and strategic partnerships. Win Every Deal equips small business owners with the mindset, strategies, and tactical tools to turn every discussion into a winning outcome. Learn to read nonverbal cues, control the rhythm of conversation, use psychological leverage without manipulation, and close deals that build long-term value. This book blends real-world scenarios, actionable scripts, and expert insights from top dealmakers to help you sharpen your instincts and confidence. Whether youre a startup founder or an established local business owner, these principles will help you secure better terms, protect your margins, and grow with strong, fair relationships.

Most business owners set prices based on gut feeling, competitor research, or what they think customers will pay. The result is a pricing strategy that leaves money on the table every single day. You undercharge because you do not know your real costs. You charge the same as competitors even though your value is different. You discount too easily because you fear losing the sale. Over a year, these pricing mistakes cost you tens of thousands in lost revenue.The problem is not that pricing is complicated. It is that most entrepreneurs never learned the framework behind strategic pricingthe psychology, the math, and the positioning that allows you to charge what you are actually worth without constantly losing deals or feeling guilty. This book reveals the pricing strategies used by profitable businesses across industries and shows you how to build a pricing framework tailored to your specific situation.You will learn the difference between cost-based, competitor-based, and value-based pricing, and why value-based pricing is the path to profitability without constant stress. The book walks you through calculating your real costsincluding overhead, taxes, time, and invisible expenses most entrepreneurs ignore. You will discover how to research your market and understand what customers actually perceive as value, so you can price based on reality instead of assumption. The book shows you how to structure your offerings so pricing feels natural and customers understand what they are paying for.

You apply to jobs that match your qualifications, but rarely hear back. When you do get an interview, you feel nervous and unprepared, stumble through answers, and sense it did not go well. Sometimes you make it to the final round only to lose to someone you know is less qualified. The frustration builds. You wonder if something is fundamentally wrong with you, if your experience is not good enough, or if the job market is simply stacked against you.The truth is simpler and more fixable: most job seekers are making critical mistakes long before they sit down for an interview, and they are making predictable errors during the interview that cost them the offer. This book reveals those mistakes and shows you the exact system used by people who consistently win job offers, even when competing against candidates with more experience or prestigious credentials.

Freelancing sounds simple: offer a skill, find clients, get paid. In reality, most people who try freelancing quit within the first year because they are competing on price, working unpredictable hours, and earning less than they made at their day job. The problem is not the skill. It is the business system behind it.This book reveals why freelancers struggle and shows you the exact framework used by people who earn steady, respectable income without constant hustle. You will learn how to position yourself so clients seek you out instead of you chasing them, how to set rates that reflect your value instead of undercutting competition, and how to attract the right clients while filtering out the draining ones. The book walks you through building a simple portfolio or profile that actually converts, crafting proposals that win contracts, and managing client relationships so work flows consistently instead of appearing in unpredictable bursts.

Dropshipping is often sold as a "push-button" way to get rich online. The truth is very different. This book delivers the reality check new dropshippers need before wasting time, money, and energy on false promises and guru fantasies.Inside, you will learn how dropshipping actually works in todays market, what realistic profit margins look like, and why most beginners fail in the first 90 days. You will see exactly where the money really goesads, apps, refunds, chargebacks, and supplier mistakesand how to calculate whether a product can ever be profitable before you launch.You will also discover how to choose reliable suppliers, avoid low-quality products that destroy your brand, and design a store that builds trust instead of relying on manipulative tactics. Realistic case examples, simple numbers, and clear action steps help you understand what it takes to build a lean, ethical dropshipping business that can grow beyond "side hustle" status.If you want the truth about dropshipping, not another get-rich-quick script, this book will help you make an informed decision: commit with clear eyesor walk away with your money still in your pocket.

Most family businesses dont fail because of bad products or poor marketsthey fail during succession. When emotions, money, and family history collide, even the strongest enterprises crumble. This guide cuts through the complexity of succession planning with a proven framework that addresses what others ignore: the human side of transition. Youll discover how to identify and prepare the right successor, navigate difficult family conversations, structure fair ownership transitions, and create governance systems that outlast personalities. Whether youre a founder ready to step back or a next-generation leader stepping up, this book provides actionable strategies to transfer both business control and family harmony. Learn from real-world case studies, avoid common pitfalls that destroy value, and build a succession plan that honors your legacy while securing your familys future. Stop delaying the inevitablestart planning the transition that protects everything youve built.

Reputation is built over years and destroyed in days, and most businesses only realize this when a crisis explodes on social media, in the press, or with angry customers . This book gives leaders a clear, stepbystep framework for managing reputation before, during, and after a crisis, so they are not improvising under pressure . Readers will learn how to map their most likely reputation risks, assemble a lean crisis team, and craft messages that are honest, human, and aligned across all channels . It explains how to handle online backlash, media inquiries, internal confusion, and stakeholder anxiety without making the situation worse through silence, denial, or defensiveness . With practical templates, checklists, and realworld scenarios, this guide shows how to apologize effectively, take visible corrective action, and measure when trust is starting to recover . Whether you run a startup, agency, or established company, you will walk away with a crisisready reputation strategy instead of hoping nothing ever goes wrong .

Your competitors claim theyre "exploring blockchain." Your board asks why youre not. Consultants promise transformation. But nobody answers the critical question: will it actually improve your business?This no-nonsense guide helps business leaders cut through blockchain hype to make informed strategic decisions. Youll learn to evaluate whether blockchain solves problems you actually have, calculate realistic ROI timelines, and distinguish between genuine opportunities and expensive experiments that waste resources.Understand blockchain fundamentals in business terms: what decentralization really means for operations, when immutability creates value versus liability, how smart contracts compare to traditional automation, and why consensus mechanisms matter for your industry. Learn the honest limitations that vendors downplay: scalability constraints, regulatory uncertainty, integration complexity, and talent scarcity.

Turismo e Sustentabilidade: Integração de Práticas ESG no Setor reúne uma análise consistente e atualizada sobre princípios, diretrizes e instrumentos que orientam a construção de um turismo sustentá

In a world where competition is fierce, strategic partnerships are the ultimate growth multiplier. Together Stronger reveals how visionary entrepreneurs and business leaders create alliances that lastnot just for profit, but for purpose. Discover the art of selecting the right partners, building trust, aligning goals, and navigating conflict without losing momentum. From joint ventures to brand collaborations, this guide helps you understand what makes partnerships thrive over time. Packed with case studies, frameworks, and actionable tools, it teaches you how to negotiate fair terms, maintain mutual value, and nurture partnerships that fuel long-term success. This book is perfect for anyone ready to grow their business through meaningful connection and shared vision.

Recessions test every business leaders courage and creativity. Thrive in the Downturn is your survival and growth manual for turbulent times. This book teaches you how to protect cash flow, retain customers, pivot your business model, and uncover new revenue opportunities while the market contracts. Youll learn how to make data-driven decisions, communicate confidently with your team, and lead with calm clarity under financial pressure. Backed by insights from experienced CEOs, economists, and crisis strategists, this guide helps you not only survive but emerge stronger when the economy recovers. Whether you run a startup or an established company, youll find the mindset and tactics to keep your business thriving in any economic climate.