Novedades del último mes en eBooks de Economía de la empresa

Your YouTube channel could launch next weekbut most beginners make critical mistakes that guarantee failure before their first upload.Starting a YouTube channel feels overwhelming with equipment choices, content strategy, algorithm mysteries, and monetization thresholds. While thousands of channels launch daily and quit within months, strategic creators build sustainable audiences that generate real income and opportunities.This definitive starter guide eliminates the guesswork and provides a clear path from channel creation to your first 1,000 subscribers and beyond. Youll avoid costly mistakes that waste months of effort and learn what actually matters for YouTube success.Youll discover how to choose a profitable niche with growth potential and low competition, set up your channel for maximum discoverability and credibility, create compelling thumbnails that boost click-through rates dramatically, write titles and descriptions optimized for search and suggestions, and plan content calendars that maintain consistency without burnout.Learn the truth about equipmentwhat you actually need versus expensive gear that wont improve results. Understand video editing basics that create professional-looking content without Hollywood budgets or technical expertise.This book demystifies YouTubes recommendation algorithm. Discover what signals tell YouTube to promote your videos versus bury them. Learn how watch time, engagement, and click-through rate work together to determine channel growth velocity.Explore different content formats from tutorials and vlogs to reviews and entertainmentfinding the style that matches your personality and niche. See real channel case studies showing their first-year growth, content evolution, and what worked versus what flopped.

Youre wearing every hat in your businessmarketer, writer, customer service rep, admin assistant. What if one tool could handle half of that workload?This book reveals how solopreneurs are using ChatGPT as a virtual team member to automate repetitive tasks and multiply their output. Youll discover proven prompts for creating sales emails, generating social media content, drafting proposals, handling customer inquiries, and brainstorming product ideas. Learn which business functions AI excels at and where your human judgment remains irreplaceable.Inside, youll find workflow systems that integrate ChatGPT into your daily operations, strategies for maintaining brand voice across AI-generated content, and time-saving templates for common business scenarios. Youll also learn how to train the AI to understand your specific business, troubleshoot generic outputs, and create content that converts without spending hours writing.No team required. No steep learning curve. Just strategic AI implementation that lets you operate like a full companywhile staying a lean, profitable solo operation.

Dropshipping is often sold as a "push-button" way to get rich online. The truth is very different. This book delivers the reality check new dropshippers need before wasting time, money, and energy on false promises and guru fantasies.Inside, you will learn how dropshipping actually works in todays market, what realistic profit margins look like, and why most beginners fail in the first 90 days. You will see exactly where the money really goesads, apps, refunds, chargebacks, and supplier mistakesand how to calculate whether a product can ever be profitable before you launch.You will also discover how to choose reliable suppliers, avoid low-quality products that destroy your brand, and design a store that builds trust instead of relying on manipulative tactics. Realistic case examples, simple numbers, and clear action steps help you understand what it takes to build a lean, ethical dropshipping business that can grow beyond "side hustle" status.If you want the truth about dropshipping, not another get-rich-quick script, this book will help you make an informed decision: commit with clear eyesor walk away with your money still in your pocket.

The worlds most successful companiesNetflix, Adobe, Amazondont just sell products; they sell predictable experiences through subscription models. The Recurring Revolution reveals the core strategies behind building and scaling a profitable subscription-based business. From identifying the right niche to designing pricing tiers, optimizing onboarding, and reducing churn, this book equips entrepreneurs and business leaders with a complete roadmap to recurring success. It combines case studies, actionable frameworks, and metrics-driven insights to help you convert one-time buyers into lifelong subscribers. Whether youre launching a SaaS platform, a membership site, or a subscription box, learn how to design an experience that keeps customers coming back month after month.

You want to build a creator business that mattersone that generates real income while staying true to your values. But everywhere you look, the advice feels manipulative: fake scarcity, aggressive tactics, empty promises.This book shows you a different path. Youll learn how to build a profitable creator business grounded in authenticity, transparency, and genuine service. Discover frameworks for creating offers that truly help your audience, pricing ethically while valuing your expertise, and growing sustainably without burnout or exploitation.Inside, youll find practical strategies for setting boundaries with your community, making honest marketing decisions, balancing profit with purpose, and measuring impact beyond revenue. Learn how to navigate difficult ethical dilemmas, build long-term trust, and create a business model that aligns with your deepest values.This isnt about sacrificing profitits about building something that lasts. A creator business where success and integrity arent opposing forces, but foundational partners.

You have valuable knowledgenow its time to get paid for sharing it.Whether youre a professional with years of experience, a hobbyist with specialized skills, or someone whos mastered a particular craft, your expertise is worth money. Online courses let you package that knowledge once and sell it repeatedly, creating genuine passive income streams.This practical guide walks you through the entire course creation journey, from identifying your profitable niche to launching and scaling your educational business. No technical degree required. No massive following needed. Just your knowledge and the willingness to share it.Youll discover how to validate course ideas before investing time and money, structure content that keeps students engaged and completing, choose the right platform for hosting and selling your courses, create professional videos without expensive equipment, price your course to maximize both sales and profit, and build an audience of eager students ready to buy.Learn the proven frameworks for transforming scattered knowledge into organized, transformative learning experiences. Understand how to overcome impostor syndrome and recognize that you dont need to be the worlds leading expertyou just need to know more than your target students.This book reveals the mistakes that doom most first-time course creators, from over-complicated content to poor marketing strategies. Youll discover the 80/20 approach: which 20% of efforts generate 80% of course sales, and how to focus your energy accordingly.

Most service businesses are built for good times and collapse the moment economic uncertainty hits, budgets freeze, and clients disappear overnight . This book shows how to structure your service business so it remains profitable and in-demand regardless of recessions, market downturns, or industry disruptions . Readers will learn how to focus on services clients cannot afford to cut, diversify revenue streams without losing focus, and build pricing models that survive budget pressures while maintaining healthy margins . It covers essential strategies including positioning yourself as mission-critical rather than nice-to-have, creating recurring revenue through retainers and subscriptions, building cash reserves and financial discipline, and maintaining client relationships that outlast economic cycles . Through actionable frameworks, financial planning tools, and real examples from service businesses that survived multiple recessions, you will understand how to reduce dependency on single clients, trim expenses without sacrificing quality, and market effectively when everyone else is going quiet . Whether you run a consulting practice, agency, or freelance business, this guide helps you build resilience into your business model so economic downturns become opportunities rather than existential threats .

Affiliate marketing doesnt require a large following, existing business, or technical skills to generate your first commissions. This practical guide strips away complexity and delivers the exact system used by successful affiliates earning $1,000+ monthly from home.Inside, youll discover: how to identify high-converting affiliate products in minutes, the psychology behind recommending products people actually buy, proven traffic sources that cost nothing to start, optimization techniques that increase earnings per visitor, and real affiliate funnels that work in 2025.Each chapter includes actionable steps you can implement immediately, common mistakes that waste months of effort, and troubleshooting tips for overcoming early obstacles. Whether youre looking to replace a full-time income or build a sustainable side hustle, this book provides the foundation and confidence to start your affiliate marketing journey today.Perfect for remote workers, freelancers, content creators, and anyone wanting to monetize their expertise or passion. No experience necessary.

Start selling physical products today without buying inventory, renting warehouses, or risking thousands of dollars.Print-on-demand has revolutionized e-commerce by eliminating traditional barriers that kept aspiring entrepreneurs on the sidelines. You design it, customers buy it, and someone else prints and ships itwhile you keep the profit. Its that simple.This comprehensive guide reveals exactly how to build a thriving print-on-demand business from absolute zero. No design degree needed. No massive startup capital required. Just your creativity and commitment to building something real.Youll discover how to identify profitable niches that arent oversaturated, create designs that sell even if you cant draw, choose between platforms like Printful, Printify, and Redbubble, set up profitable Etsy, Amazon, or Shopify storefronts, and price products for maximum profit margins.Learn the secrets behind viral designs and evergreen products that generate consistent sales month after month. Understand copyright and trademark basics to avoid legal nightmares that destroy businesses overnight. Master the art of product mockups that make customers click "buy now."This book exposes the reality behind print-on-demand successwhat actually works versus the myths perpetuated online. Youll see real profit margin breakdowns across different products, from t-shirts and mugs to phone cases and wall art. Discover which products offer the best returns and which ones waste your time.

– Saindo da Crise: Fé, Estratégia e um Caminho Prático para Recomeçar Quando tudo parece desmoronar, nasce uma oportunidade única: reconstruir a vida com mais força, clareza e propósito. Saindo da Cr

One bad client without a solid contract can destroy months of hard work and income.Every freelancer faces the same nightmares: clients who refuse to pay, endless revision requests, stolen work, and disputes that drain time and money. Most of these disasters share one root causeweak or nonexistent contracts that leave you legally vulnerable.This essential guide arms you with the contract knowledge that separates protected professionals from freelancers getting exploited. You dont need a law degree to write contracts that safeguard your business, income, and sanity.Youll discover how to structure contracts that clearly define scope and prevent endless revisions, establish payment terms that ensure you actually get paid, protect your intellectual property and creative work, set boundaries on communication and working hours, and include termination clauses that let you fire nightmare clients.Learn what every freelance contract must include to be legally enforceable. Understand the critical difference between contracts, proposals, and statements of workand when to use each. Master the language that protects you without scaring away good clients.This book provides ready-to-use contract templates for writers, designers, developers, consultants, virtual assistants, and other freelance professionals. Each template includes clause-by-clause explanations of why its there and how it protects you. Customize them for your specific services without starting from scratch.Discover how to handle difficult contract conversations with confidence. Learn what to do when clients want to skip contracts or propose their own one-sided agreements. Understand negotiation strategies that protect your interests while maintaining professional relationships.

Making extra money doesnt require abandoning your principles or contributing to exploitative systems. This guide shows conscientious professionals how to generate side income through ventures that create genuine value, treat all stakeholders fairly, and align with personal ethicsproving profit and purpose arent mutually exclusive.Explore values-aligned income opportunities: ethical consulting that genuinely improves client outcomes, teaching and mentoring that transfers real knowledge rather than empty promises, sustainable product businesses with transparent supply chains, impact investing that generates returns while funding positive change, and service-based work that respects both provider and consumer dignity. Learn to evaluate opportunities through ethical frameworks, identify genuinely beneficial ventures versus greenwashed exploitation, and structure income streams that distribute value fairly across all participants.Understand practical considerations for principled side income: premium pricing justified by ethical practices rather than racing to bottom-dollar exploitation, customer acquisition through authentic value rather than manipulative marketing, balancing profitability with fair compensation throughout your supply chain, measuring success beyond pure revenue metrics, and maintaining integrity when financial pressure tempts compromise. From B-Corp principles to stakeholder capitalism, fair trade sourcing to transparent pricing, youll gain strategies for building side income that enriches rather than extracts.

Every business reaches moments where the original plan stops working, but most founders wait too long to pivot or change direction so drastically they lose everything they built . This book provides a clear framework for recognizing early warning signs that a pivot is necessary, evaluating whether to adjust your product, market, business model, or positioning, and executing the transition without burning cash or losing your core customers . Readers will learn how to distinguish between temporary setbacks and structural problems that require strategic change, how to test pivot ideas before committing fully, and how to communicate shifts to teams, investors, and customers without eroding trust . It covers the most common pivot types including customer segment pivots, value proposition shifts, channel changes, and business model transformations, with real case studies showing what worked and what failed . Through diagnostic tools, decision matrices, and implementation checklists, you will understand how to preserve your best assets while letting go of what no longer serves your business, so you can pivot with confidence rather than desperation . Whether your business is struggling or simply hitting a growth ceiling, this guide helps you make strategic turns that lead to breakthrough instead of breakdown .

Youve built an audience. You create content consistently. But turning that into real income feels overwhelmingespecially when youre doing it all alone.This book shows you how to monetize your message strategically as a solopreneur creator. Youll discover proven frameworks for packaging your expertise into digital products, services, and offers that sell. Learn how to identify your most profitable content angles, build simple systems that generate passive income, and scale your creator business without sacrificing your time or sanity.Inside, youll find practical strategies for pricing your offers, automating your sales process, and creating multiple income streams that work together. Whether youre a coach, consultant, educator, or content creator, this guide gives you the roadmap to transform your content into a sustainable businesson your own terms.Stop trading time for money. Start building a creator business that scales with you.

Máquina de Vendas Digital: Estratégias para Sair do Achismo e Criar um Sistema de Vendas 24/7 com Alta Conversão Se o sucesso do seu negócio digital depende da sorte, de um post que viralizou ou do a

One legal mistake can destroy years of hard work and wipe out everything youve built overnight.Most entrepreneurs launch businesses without understanding basic legal protectionsand pay dearly when disputes arise, audits happen, or customers sue. While legal issues feel overwhelming and expensive, knowing fundamental business law basics protects your assets, income, and future without requiring a law degree.This essential guide provides the legal foundation every business owner needs before opening their doors. Youll understand what matters, whats urgent, and what can waiteliminating confusion and preventing disasters.Youll discover how to choose the right business structure to protect personal assets, register your business correctly and maintain compliance, understand contracts that protect rather than expose you, navigate employment law when hiring your first team members, and protect intellectual property including trademarks and copyrights.Learn which legal mistakes cause the most damage to small businessesfrom inadequate liability protection and missing insurance coverage to non-compliant contracts and improper tax classifications. Understand how to fix vulnerabilities before they become expensive problems.This book demystifies legal jargon and complex concepts into plain language action steps. Youll know exactly what documents you need, when to create them, and what red flags require immediate professional legal counsel.Explore the difference between sole proprietorships, LLCs, S-corps, and C-corpsunderstanding tax implications, liability protection, and administrative requirements for each. Discover which structure fits your business type, revenue level, and growth plans.Master contract essentials that prevent disputes with clients, vendors, partners, and employees. Learn what every business contract must include, what terms protect you, and when standard templates work versus requiring customization.

Triplique Seus Lucros: O Poder da Inteligência Emocional nos Negócios Foi escrito por Satoshi Nakamoto e revela como a inteligência emocional transforma a dinâmica empresarial, fortalecendo relaciona

Descomplique o sistema tributário brasileiro e invista com confiança no maior mercado da América Latina. Este guia essencial parte de um panorama histórico, econômico e cultural do Brasil — analisand

Your art wants to mean something beyond aestheticsbut you still need to eat. This guide shows socially conscious creatives how to generate legitimate income through cause-aligned work while avoiding the exploitation, performative activism, and values compromise that plague purpose-washing in creative industries.Discover ethical monetization models: percentage-based donation structures that transparently support causes, partnerships with nonprofits that benefit both parties fairly, commissioned work for organizations genuinely advancing change, art education programs addressing inequality, community projects with appropriate compensation, grant-funded social practice, and direct sales where proceeds meaningfully contribute to stated causes. Learn to evaluate whether opportunities genuinely serve causes or merely exploit them for profit, how to communicate impact honestly without exaggeration, and pricing that sustains your practice while directing significant resources toward change.Understand authenticity versus exploitation: why "giving back" requires first taking care of yourself financially, how to avoid tokenism and cause-washing in your own practice, when to decline opportunities that compromise values despite payment, building long-term relationships with communities you serve rather than extractive transactions, measuring actual impact beyond social media metrics, and maintaining creative integrity while addressing social issues. From transparent accounting of donation percentages to authentic storytelling that centers affected communities, sustainable business models to avoiding savior narratives, youll gain frameworks for building creative practice where financial success and social impact genuinely reinforce rather than contradict each other.

Este livro apresenta uma visão madura e humanizada da gestão contemporânea, destacando a cultura organizacional, a comunicação estratégica e a liderança emocional como alicerces indispensáveis para r