Novedades del último mes en eBooks de Administración y dirección empresarial

Youre investing thousands in your educationwhy wait until graduation to see financial returns? This guide shows students how to monetize their major-specific knowledge immediately, turning coursework and academic skills into income opportunities that enhance rather than distract from degree completion.Discover major-specific income strategies: STEM students selling tutoring or coding services, business majors offering consulting to small local companies, language students providing translation work, design students freelancing for campus organizations, education majors teaching test prep, communications students managing social media, psychology students facilitating research participation, and engineering students solving real problems for startups. Learn which academic skills have immediate market value versus post-graduation relevance, how to price expertise when youre still learning, and platforms connecting students with clients who value fresh perspective over years of experience.Understand strategic monetization approaches: choosing side work that deepens subject understanding rather than just pays bills, building portfolio pieces through paid projects that strengthen graduate school or job applications, networking through client relationships in your intended industry, gaining practical experience that makes classroom theory tangible, and recognizing when opportunities exploit student labor versus fairly compensate developing expertise. From pricing student services to managing client expectations, ethical boundaries to time management during semester crunch, youll gain frameworks for turning academic investment into immediate and future returns.

Most people plan forwardthey set a goal, then figure out the next step, then the step after that. By step five, theyve lost sight of the destination and drifted into busyness. Six months later, theyre nowhere closer to their goal. Forward planning fails because its vague and easily derailed.Work Backwards to Win introduces backward planning, a strategic method where you start from your desired end state and reverse-engineer the exact path required to reach it. Instead of hoping youll eventually arrive, you map the journey in reverse, revealing dependencies, timing, and the critical milestones that actually matter. This clarity transforms goal-setting from wishful thinking into a navigable roadmap.Inside youll learn how to vividly define your end goal with enough specificity that backward planning becomes possible, then work through each required phase in reverse sequence. Youll identify the prerequisites each milestone depends on, spot potential obstacles before they derail you, and allocate realistic time and resources to each phase. Youll discover how to use backward planning across different time horizonsfrom a 90-day project to a five-year career transformation to a lifetime ambition.This method also reveals which goals are actually achievable versus which ones are fantasies that ignore real constraints. By working backward, you either confirm your goal is possible and have a clear path forward, or you discover early that the goal needs adjustment. Real examples show entrepreneurs launching businesses, professionals making career transitions, and individuals completing major life projects by using backward planning to cut through confusion and move with precision.Once you experience the clarity of working backward, forward planning feels like wandering blindfolded.

Running a small business means negotiating every daycontract terms, vendor prices, salaries, and strategic partnerships. Win Every Deal equips small business owners with the mindset, strategies, and tactical tools to turn every discussion into a winning outcome. Learn to read nonverbal cues, control the rhythm of conversation, use psychological leverage without manipulation, and close deals that build long-term value. This book blends real-world scenarios, actionable scripts, and expert insights from top dealmakers to help you sharpen your instincts and confidence. Whether youre a startup founder or an established local business owner, these principles will help you secure better terms, protect your margins, and grow with strong, fair relationships.

Most family businesses dont fail because of bad products or poor marketsthey fail during succession. When emotions, money, and family history collide, even the strongest enterprises crumble. This guide cuts through the complexity of succession planning with a proven framework that addresses what others ignore: the human side of transition. Youll discover how to identify and prepare the right successor, navigate difficult family conversations, structure fair ownership transitions, and create governance systems that outlast personalities. Whether youre a founder ready to step back or a next-generation leader stepping up, this book provides actionable strategies to transfer both business control and family harmony. Learn from real-world case studies, avoid common pitfalls that destroy value, and build a succession plan that honors your legacy while securing your familys future. Stop delaying the inevitablestart planning the transition that protects everything youve built.

Reputation is built over years and destroyed in days, and most businesses only realize this when a crisis explodes on social media, in the press, or with angry customers . This book gives leaders a clear, stepbystep framework for managing reputation before, during, and after a crisis, so they are not improvising under pressure . Readers will learn how to map their most likely reputation risks, assemble a lean crisis team, and craft messages that are honest, human, and aligned across all channels . It explains how to handle online backlash, media inquiries, internal confusion, and stakeholder anxiety without making the situation worse through silence, denial, or defensiveness . With practical templates, checklists, and realworld scenarios, this guide shows how to apologize effectively, take visible corrective action, and measure when trust is starting to recover . Whether you run a startup, agency, or established company, you will walk away with a crisisready reputation strategy instead of hoping nothing ever goes wrong .

Your competitors claim theyre "exploring blockchain." Your board asks why youre not. Consultants promise transformation. But nobody answers the critical question: will it actually improve your business?This no-nonsense guide helps business leaders cut through blockchain hype to make informed strategic decisions. Youll learn to evaluate whether blockchain solves problems you actually have, calculate realistic ROI timelines, and distinguish between genuine opportunities and expensive experiments that waste resources.Understand blockchain fundamentals in business terms: what decentralization really means for operations, when immutability creates value versus liability, how smart contracts compare to traditional automation, and why consensus mechanisms matter for your industry. Learn the honest limitations that vendors downplay: scalability constraints, regulatory uncertainty, integration complexity, and talent scarcity.

In a world where competition is fierce, strategic partnerships are the ultimate growth multiplier. Together Stronger reveals how visionary entrepreneurs and business leaders create alliances that lastnot just for profit, but for purpose. Discover the art of selecting the right partners, building trust, aligning goals, and navigating conflict without losing momentum. From joint ventures to brand collaborations, this guide helps you understand what makes partnerships thrive over time. Packed with case studies, frameworks, and actionable tools, it teaches you how to negotiate fair terms, maintain mutual value, and nurture partnerships that fuel long-term success. This book is perfect for anyone ready to grow their business through meaningful connection and shared vision.

Recessions test every business leaders courage and creativity. Thrive in the Downturn is your survival and growth manual for turbulent times. This book teaches you how to protect cash flow, retain customers, pivot your business model, and uncover new revenue opportunities while the market contracts. Youll learn how to make data-driven decisions, communicate confidently with your team, and lead with calm clarity under financial pressure. Backed by insights from experienced CEOs, economists, and crisis strategists, this guide helps you not only survive but emerge stronger when the economy recovers. Whether you run a startup or an established company, youll find the mindset and tactics to keep your business thriving in any economic climate.

Unlock the Secrets to Wealth and Success Used by the Worlds Greatest Achievers.First published in 1937, Napoleon Hills Think and Grow Rich remains the undisputed "Granddaddy of All Motivational Literature." Based on twenty years of research and interviews with over 500 of the most successful individuals of his timeincluding Andrew Carnegie, Henry Ford, and Thomas EdisonHill distilled the secret of their success into thirteen definitive principles.This is not just a book about making money; it is a philosophy of achievement. Hill teaches that "thoughts are things" and that by mastering your mindset through concepts like Definiteness of Purpose, The Master Mind, and Persistence, you can overcome any obstacle and attain any goal.This edition provides the original, unedited text that has inspired millions to transform their lives, build fortunes, and achieve personal greatness. Whether you are an entrepreneur, a student, or someone seeking a life of meaning and abundance, these principles are as potent today as they were nearly a century ago.Your journey to success begins in the mind. Buy "Think and Grow Rich" today and start turning your dreams into reality.

Success is not luckit is governed by laws you can learn and apply.In this foundational work, Napoleon Hill distills decades of study with the worlds most successful leaders into a clear philosophy of achievement. From building self-confidence and discipline to mastering goals, influence, and persistence, The Law of Success reveals how thought, habit, and purpose combine to shape extraordinary results.Regarded as "the cornerstone of modern success literature," this book laid the groundwork for Think and Grow Rich and has guided entrepreneurs, leaders, and visionaries for generations. Its principles are practical, timeless, and designed to be applied in real life.If youre ready to take control of your mindset, unlock your potential, and build success with intention, this classic provides the framework.Open the bookand begin applying the laws that turn ambition into achievement.

"Escribir sobre sustentabilidad en tiempos actuales es un triple desafío: 1) intelectual, porque parecería ser que ya todo está dicho; 2) de contexto, porque el largo plazo que demandan las iniciativas choca con la velocidad del cambio, la volatilidad de las coyunturas y la imprevisibilidad de los contextos; y 3) de prospectiva, porque es necesario salir de los textos que sobre diagnostican para pasar a plantear prospectivas desafiantes desde los planes de accion.Sin embargo, Miguel Ratto y Santiago Fernandez Valenti recogen el guante y se baten a duelo con la incertidumbre, la obviedad y la zona de confort. Este libro es testimonio de que salieron airosos de la contienda" (Carlos March, director de Futuro de la Fundacion Avina). "Sustent(H)abilidad es un libro autentico y profundo. Conecta, conceptualiza, y concretiza en cada uno de sus capitulos. Su lectura nos hace tomar conciencia. Es un anclaje y un acelerador a la vez. Este oximoron no es menor. Mezcla el anclaje de conceptos, ideas, procesos, practicas, datos de investigaciones, aportes de organizaciones especializadas, experiencias y conclusiones, con un verdadero acelerador que es el constante llamado a la accion. De hecho, nos presentan un modelo de trabajo solvente, concreto, coherente y accionable. Desafian el statu quo y proponen un nuevo liderazgo para la sustentabilidad" (Gabriel Paradiso, fundador de Umana y autor del bestseller Feedback Consciente). "En este libro, Miguel y Santiago nos ofrecen un manual, una hoja de ruta clave para abandonar el modelo lineal y abrazar la gestion estrategica de la Sustent(H)abilidad. Con enfoque sistemico y casos reales, traduce principios circulares en acciones concretas. No es discurso, es transformacion. Una herramienta esencial para liderar con impacto el futuro posible" (Martin Pais, coordinador Academico de la Diplomatura en Economia Circular de UTN FRD).

Tuition, textbooks, rent, foodyour student budget is already stretched impossibly thin. This guide shows broke college students how to generate genuine income using only what you already have: time between classes, campus resources, basic skills, and a laptop or smartphone.Discover zero-investment student hustles: campus jobs that actually let you study during shifts, online tutoring using knowledge from courses youve already passed, freelance writing on topics youre researching anyway, social media management for local businesses near campus, survey and task apps that pay during boring lectures, selling class notes and study guides legally, reselling textbooks strategically, and campus event work with flexible scheduling. Learn which opportunities pay fairly versus exploitation disguised as "experience," how to maximize earning during breaks without sacrificing rest, and platforms that dont require professional portfolios or prior experience.Understand student-specific realities: managing income around finals and midterms, maintaining academic performance while earning, tax implications and financial aid considerations, avoiding scams targeting desperate students, building resume-worthy experience through side work, and recognizing when "hustle culture" becomes harmful. From time-blocking strategies to emergency income tactics, scholarship stacking to ethical shortcuts, youll gain honest methods for staying financially afloat through college without drowning in debt or exhaustion.

You make thousands of decisions daily. Most waste your mental energy on low-impact choices while critical decisions pile up. Decision fatigue sets in by noon, and your productivity collapses by afternoon. Youre not lacking disciplineyoure using the wrong decision-making system.Stop Deciding Wrong introduces a proven framework that transforms how you evaluate tasks, opportunities, and commitments. Rather than relying on gut feeling or urgency, this system provides a visual, strategic method to categorize every decision into four quadrants: whats urgent and important, whats important but not urgent, whats urgent but unimportant, and whats neither. This simple shift eliminates decision paralysis and forces clarity on where your time actually belongs.Inside youll learn how to build your personal Priority Matrix, apply it to real-world scenarios from emails to major projects, and use it to automate recurring decisions. Youll discover how to say no strategically, protect your peak hours for high-impact work, and stop drowning in false urgencies. The framework works across all domainsentrepreneurship, management, personal projects, even family decisions. Once you see your priorities mapped visually, the fog lifts.This isnt theoretical. Its immediately actionable. Within one day of applying this system, youll reclaim hours of wasted decision-making and redirect that mental energy toward what moves the needle. Your productivity doesnt need more tools. It needs better decisions. This matrix makes better decisions automatic.

The speaking opportunity you decline today could be the career breakthrough you miss tomorrow.Public speaking separates industry leaders from behind-the-scenes professionals. While most people avoid the spotlight due to fear, strategic speakers leverage conferences, panels, webinars, and industry events to build authority, expand networks, and create opportunities invisible to non-speakers.This transformative guide helps professionals overcome speaking anxiety and develop the skills that position you as an industry expert. Youll learn how to turn speaking invitations from terrifying obligations into career catalysts.Youll discover how to conquer stage fright using proven psychological techniques, craft compelling speeches that resonate with professional audiences, develop your authentic speaking style instead of mimicking others, prepare efficiently without over-rehearsing into robotic delivery, and leverage speaking opportunities for maximum career impact.Learn why professional public speaking differs fundamentally from casual presentations. Understand audience expectations at conferences, industry events, and corporate settings. Master the balance between expertise demonstration and accessible communication.This book exposes the mental barriers that keep talented professionals silentfrom perfectionism and impostor syndrome to fear of judgment and comparison anxiety. Youll discover reframes that transform these obstacles into fuel for growth.Explore the entire speaking journey from securing opportunities and negotiating terms to post-speech follow-up that converts audience members into connections, clients, or collaborators. Understand how professional speakers build reputation capital that compounds over time.

In todays hyperconnected business world, information is powerand your biggest threat may not be where you expect it. Silent Wars exposes the dark truth of corporate espionage: how competitors, hackers, and even insiders can infiltrate your company to steal valuable data, trade secrets, and strategic plans. This book takes you behind the scenes of real-world sabotage, social engineering, digital infiltration, and insider manipulation. More importantly, it gives you a clear, actionable defense strategyfrom cybersecurity protocols and employee training to NDAs and operational risk management. Whether you lead a startup or a multinational firm, this is your guide to staying one step ahead in the invisible war for information and survival.

Vivemos o ponto de virada mais instigante da história recente: uma era em que a criatividade humana e a inteligência artificial aprenderam a dividir o mesmo palco. O que antes parecia ficção científi

Every blurry product photo costs you a sale. Every poorly lit menu item loses a customer. Every amateur headshot undermines your credibility. Your iPhone can fix all of ittoday.This practical guide teaches small business owners to create professional commercial photography that directly increases revenue. No expensive cameras, no studio rentals, no hiring photographers for every product launch or menu update. Just systematic techniques that transform your iPhone into a profit-generating tool.Youll master product photography fundamentals adapted for mobile: creating flattering light with household items, building simple backgrounds that make products pop, shooting angles that highlight features customers care about, and editing workflows that maintain consistency across your entire catalog. Learn to photograph challenging subjects: reflective jewelry, transparent glassware, textured fabrics, food that looks appetizing, and services that have no physical product.

Durante décadas, empresas cresceram com base em intuição, talento individual e esforço comercial. Mas o jogo mudou. O crescimento sustentável agora depende de uma nova disciplina: Revenue Operations,

Extroverted side hustles dominate student income adviceretail, tutoring groups, campus ambassadorshipsbut introverts need different options. This guide reveals legitimate income streams for students who recharge alone, prefer minimal social interaction, and need work that doesnt deplete the energy required for academic success and personal well-being.Discover introvert-friendly student income: online data entry during library study sessions, freelance writing from your dorm room, transcription work with headphones on, app testing that requires no human interaction, pet-sitting for quiet companionship instead of crowds, overnight security positions with study time built in, independent research assistant roles, digital bookkeeping for small businesses, and automated online selling requiring minimal customer communication. Learn which platforms offer asynchronous work without video calls or constant messaging, how to set boundaries around interaction expectations, and pricing strategies that dont require aggressive self-promotion.Understand energy management for introverted earning: balancing social demands of classes with solitary side work, recognizing when "networking opportunities" drain more than they provide, protecting recovery time after unavoidable social obligations, communicating work preferences without appearing antisocial or difficult, and building sustainable income that doesnt force personality transformation. From solo productivity optimization to handling occasional necessary interactions, rejecting hustle culture pressure to managing guilt about preferring solitude, youll gain permission and strategies for earning in ways that honor your temperament.

You dont need evenings and weekends sacrificed to earn extra income. This guide reveals legitimate side income strategies that fit into brief daily windowsthe time you already spend scrolling social media, waiting for meetings, or decompressing after work.Discover micro-commitment income opportunities that deliver results: high-value freelance tasks billable by completion rather than hours, automated investment strategies requiring minimal monitoring, digital products that sell while you work your day job, micro-consulting sessions scheduled around your availability, and content monetization that compounds over time without constant attention. Learn which platforms pay fairly for small time investments, how to identify genuinely passive opportunities versus disguised time sinks, and strategies for maximizing output during focused quarter-hour blocks.Understand realistic expectations for micro-hustles: income potential from 15 minutes daily versus marketing hype, compounding effects over months rather than overnight wealth, which activities genuinely require minimal ongoing time versus setup-intensive projects, and how to evaluate whether brief side work complements or drains your primary career energy. From task batching to automation tools, priority frameworks to burnout prevention, youll gain practical methods for adding income without adding stress to an already full schedule.