competitive strategy techniques for analyzing industries and comp etitors-michael e. porter-9780684841489

COMPETITIVE STRATEGY TECHNIQUES FOR ANALYZING INDUSTRIES AND COMP ETITORS

 (En papel)

MICHAEL E. PORTER

, 1998
  • Nº de páginas: 416 págs.
  • Editorial: TOUCHSTONE (SIMON & SCHUSTER)
  • Lengua: INGLÉS
  • ISBN: 9780684841489
This text unravels the rules that govern competition in business and turns them into powerful analytical tools to help management interpret market signals, forecast the direction of industry development, and position a company to compete more successfully.

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Datos del libro

  • 16.0x24.0cm.
  • Nº de páginas: 416 págs.
  • Editorial: TOUCHSTONE (SIMON & SCHUSTER)
  • Lengua: INGLÉS
  • ISBN: 9780684841489
  • Año edición: 1998
  • Plaza de edición: UK

Resumen

This text unravels the rules that govern competition in business and turns them into powerful analytical tools to help management interpret market signals, forecast the direction of industry development, and position a company to compete more successfully.

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