📗 Libro en inglés CREATING A BRAND IDENTITY: A GUIDE FOR DESIGNERS

Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity one of the most fascinating and complex challenges in graphic design This bestselling book is ideal for students professionals and agencies working in the fields of Graphic Design Branding Brand Management Advertising Marketing Communications Authored by design and branding expert Catharine Slade Brooking Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities including Defining the audience Analysing competitors Creating mood boards Naming brands Logo design Client presentations Rebranding Launching a new brand identity Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media fashion advertising product design packaging retail and more The book uses images of professional design concepts brand case studies and diagrams throughout to illustrate the text Flow charts are also used extensively to highlight the step by step methodology applied by industry professionals to create a brand The content of the book has been der