MCGRAW-HILL - 9780071626163
Straight talk from the world''s most influential consultant on how to survive and thrive during the global economic meltdown. Economic turbulence has arrived with a vengeance, and only companies that face it head-on at the beginning of this world-wide crisis will be the ones left standing once the dust clears. Renowned consultant Ram Charan traces the causes of this crisis, identifies the essential priorities managers need to focus on now, and offers clear guidelines for top executives and managers. From executive concerns to finance, marketing, sales, and manufacturing issues, Leadership in the Era of Economic Uncertainty is the necessary primer for seizing opportunity and preserving profit in today''s global economy.
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Escrito por Ram Charan
Ram Charan es asesor de muchos de los consejeros delegados más importantes del mundo y de consejos corporativos. Es autor o coautor de veinte libros, entre ellos Execution, el bestseller de The New York Times. Ha dado clases en la Harvard Business School y en el John F. Welch Learning Center de GE, y es miembro de seis consejos corporativos.
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