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📗 Libro en inglés SPRINT: HOW TO SOLVE BIG PROBLEMS AND TEST NEW IDEAS IN JUST FIVE DAYS

Jake Knapp, JOHN ZERATSKY y BRADEN KOWITZ

ATRIA BOOKS - 9781501121746

Empresa Administración y dirección empresarial

Sinopsis de SPRINT: HOW TO SOLVE BIG PROBLEMS AND TEST NEW IDEAS IN JUST FIVE DAYS

From three partners at Google Ventures, a unique five-day process for solving tough problems, proven at more than a hundred companies. Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than a hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.

Ficha técnica


Editorial: Atria Books

ISBN: 9781501121746

Idioma: Inglés

Encuadernación: Tapa dura

Fecha de lanzamiento: 28/02/2016

Año de edición: 2016

Alto: 23.6 cm
Ancho: 15.7 cm

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