A fresh look at health habits and longevity from internationally bestselling author Nicklas Brendborg perfect for fans of Ultra Processed People Highly readable DAILY MAIL Brilliantly unpacks how modern life hijacks our ancient biology DR JENNA MACCIOCHI An informative and engaging read that will appeal to anyone with a bad habit which must widen the net to everyone IRISH INDEPENDENT Intriguing makes some shocking revelations SUNDAY TIMES IT S NOT YOU IT S YOUR BIOLOGY Modern society is plagued by health epidemics obesity record levels of loneliness increasing mental health problems and various forms of addiction From the outside all these issues might seem unrelated But a single phenomenon actually ties them all together superstimuli Superstimuli are exaggerated unnatural versions of things we have evolved to want and need such as food sex and social recognition This hard wired evolutionary response is why we binge on fake ultra processed food lust after airbrushed people online and struggle to stop scrolling on social media even when it makes us feel bad Our lack of control isn t because we are weak It s because powerful companies spend billions creating superstimuli that manipulate our biology for profit leaving us
Ficha técnica
Editorial: Hodder & Stoughton
ISBN: 9781399735148
Idioma: Inglés
Número de páginas: 304
Encuadernación: Tapa dura
Fecha de lanzamiento: 26/06/2025
Año de edición: 2025
Especificaciones del producto
Escrito por Nicklas Brendborg
Nicklas Brendborg (Dinamarca, 1996), estudiante posdoctoral de Biología Molecular en la Universidad de Copenhague, es uno de los científicos investigadores más prometedores de su campo. Es miembro del Programa de Talento Científico Internacional Novo Nordisk y del Programa Novo. Publicó su primer libro, Top student, en 2015, y es coautor del bestseller internacional Supertrends, con más de 40.000 ejemplares vendidos. La medusa inmortal, su primer ensayo divulgativo en solitario, ha sido un bestseller en Dinamarca y se ha traducido en dieciocho países. Twitter e Instagram: @nbrendborg