The planet has reached a critical point and it is up to us all
to innovate and drive change in all aspects of life, including
how we design, produce and purchase our clothing. The
fashion industry and its procedures are changing rapidly
thanks to the visionary mindset of innovators, the renewal of
industrial processes, and a reconsideration of existing
values. More and more customers are demanding the
clothes they buy are socially and environmentally aware: no
child labour, minimal ecological impact, and safe working
conditions are the basis of the sustainable values that
customers are expecting from fashion companies. This book
provides all the necessary insight for designers, fashion
companies, retailers, and consumers that want to become
more sustainable. It includes a comprehensive overview of
the current actions taken by certain pioneering designers
and brands, and how they are integrating basic sustainable
principles, as well as eco-friendly and repurposed materials,
to create a new generation of fashion products, including
information on different fabric types, alternative production
methods, and practical care advice for garments.
Wearme Fashion, founded by Vera Artemyeva, is an advocate
for conscious manufacturers, creators, designers, brands,
and consumers, who are creating fashion with a sustainable
approach. Its mission is to create a supportive, global,
sustainable community built on authenticity, creativity and
the ambition to develop a sustainable market from niche to a
norm. They create the right connections to unite this growing
sustainable industry.