ANN SAUNDERS

Turn your passion and inspiration into a must have bag collection and launch your own successful brand Handbag design is more than just a creative pursuit it s also a business This book is a practical guide to developing your design skills alongside the vital business know how you ll need to avoid costly mistakes Ann Saunders leads you through the whole process from initial concepts through to sampling manufacturing marketing and retail You ll learn how to navigate the challenges of sourcing materials finding a manufacturer creating a bespoke brand developing a sales strategy and growing your business Throughout the book Ann s former students who have established their own successful brands share their real world insights into the challenges of becoming a designer entrepreneur in today s highly competitive accessories market With more than 150 images charts and illustrations Design Manufacture and Sell Your Bag Collection includes detailed advice on The Creative Process Researching Your Brief Knowing Your Customer Designing Your Bag Critical Paths Materials Hardware Understanding Bag Construction Completing Your Design Planning a Range Sampling Manufacturing Branding Marketing Business Planning Sustaining Your Business and Sustainabili

The Art and Architecture of London A guide to the neighbourhoods, architecture and cultural sites of London.Ann Saunders A comprehensive guide to the neighbourhoods, architecture and cultural sites of London - winner of a London Tourist Board award An enthusiastic narrative, enriched with wide-ranging historical detail of the people who built and lived in London Organized geographically in four sections: The City of London, the City of Westminster, North of the River and South of the River Includes an exhaustive list of institutions open to the public, with addresses, phone numbers and opening hours This comprehensive, prize-winning guide introduces the reader, whether visitor or resident, to the unparalleled visual wealth and historical interest found in London's neighbourhoods, architecture and cultural sites. Ann Saunders' lively style, enthusiasm and narrative gift bring her topographical survey to life, enriching it with historical information and details of the people who built London as well as those living in it. This tome stands out with its thorough and sympathetic treatment of London's suburbs - paying unprecedented homage to their little-known wealth of old village centres, medieval churches and fine houses. A great city deserves to be celebrated in its entirety: this book does exactly that and much more.