Permanecer fieles a sus principios, replicar y adaptar un modelo de negocio a lo largo del tiempo son las claves de las compañías exitosas. Tres principios, a priori sencillos, y que sin embargo solo conseguiran llevar a cabo un 9% de todas las empresas que existen en el mundo y que hayan sido capaces de alcanzar niveles modestos de crecimiento sostenido y rentable a lo largo de la ultima decada.Repetibilidad se convierte en un manual de consulta imprescindible. A traves de sus paginas explica la estrategia de negocio que utilizan las empresas con exito duradero y los errores que han cometido otras grandes. Para ello Chris Zook y James Allen, sus autores, desgranan los Grandes Modelos de Negocio Repetibles. O lo que es lo mismo, el puñado de principios que aprovechan el poder de lo repetible para que una marca triunfe y se expanda.
Sobre la base de una extensa investigación sobre los modelos de crecimiento de miles de empresas en todo el mundo -que incluyó entrevistas a nivel de CEO con los 25 protagonistas de experiencias de crecimiento mas importantes- este libro pionero argumenta que, para continuar creciendo, las empresas deben finalmente expandirse mas alla del Core Business.
Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environmentfind an attractive market, formulate the right strategy, win new customers. But when Bain & Company's Chris Zook and James Allen (authors of the bestselling Profit from the Core) researched this question, they found that when companies fail to achieve their growth targets, 90% of the time the root causes are internal, not externalincreasing distance from the front lines, loss of accountability, proliferating processes and bureaucracy, to name only a few. What's more, companies experience a set of predictable internal crises, at predictable stages, as they grow. Even for healthy companies, these crises, if not managed properly, stifle the ability to grow furtherand can actively lead to decline.The key insight from Zook and Allen's research is that managing these choke points requires a "founder's mentality" behaviors typically embodied by a bold, ambitious founderto restore the speed, focus, and connection to customers, all of which are lost as companies grow: An insurgent's clear mission and purposeAn unambiguous owner mindsetA relentless obsession with the front lineBased on the authors' decadelong study of companies in more than 40 countries, The Founder's Mentality demonstrates the strong relationship between these three traits in companies of all kindsnot just startupsand their ability to sustain performance. Through rich analysis and inspiring examples, this book shows how any leadernot only a foundercan instill and leverage a founder's mentality throughout their organization, and find lasting, profitable growth.