Fran Chuán Sancho

Why do we forget about people when we talk about innovation?Innovation has been a popular subject for the last years. Bruce Nussbaum, perhaps exaggerating, said ?Innovation died in 2008, killed off by overuse, misuse, narrowness, incrementalism and failure to evolve. It was done by CEOs, consultants, marketeers, advertisers and business journalists who degraded and devalued the idea by conflating it with change, technology, design, globalization, trendiness, and anything new. It was done by an obsession with measurement, metrics and maths and a demand for predictability in an unpredictable world.?If so, why another book on innovation? Because it is not one more book on the subject! It is a book that does not talk about innovation, but about people. Is there anything as important as people when innovating? This book describes how to create a true culture of innovation, a culture where innovation is not an objective, but a consequence.

Esta obra muestra cómo desarrollar una verdadera cultura de innovación en la organización centrada en las personas.Este libro es el punto de partida hacia una nueva forma de entender la innovación empresarial centrada en las personas. A traves de un dialogo socratico entre un directivo inquieto y un academico de una escuela de negocios, se van descubriendo los elementos clave para el desarrollo de una verdadera cultura de innovacion en las empresas.